Alex Sackett is exploring his personal brand as a play-by-play announcer. He grew up in Loveland, Ohio and wants to be the announcer for MLB, NFL, or another professional sports league. His goals are to get a job calling local high school games after graduation, then work for a minor league baseball team within a year and a major league team within 5 years. He is studying at Full Sail University and plans to network with people in the industry, develop his skills, and market himself through podcasts, videos, and other online content.

1. PERSONAL BRAND EXPLORATION
Alex Sackett
Project & Portfolio I: Week 1
February 4, 2023

2. My name is Alex Sackett. I am from Loveland
OH, which is one of the bigger cities in
Cincinnati, but has a small-town feel. My Mom
and Dad were not rich growing up, so they have
always instilled in me that I must work hard to
get up in the world, and to be grateful for
everything you do. I’m a very outspoken person
and I believe that you should keep the main
values of life and having the core values of life. I
also come from a family who is very loud and is
outspoken, plus I could never get a word in
when we were talking so I’ve always been loud in
general. My goal in life is to be a play-by play guy
for MLB, NFL, or really anybody.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Analyst
• Public Address Announcer
• Color Commentator
BRAND ARCHETYPE - My Brand
archetype is the innocent, and I go
about my work by showing people
the good in the world and to make
them feel joyful.
Play-By-Play for MLB, NFL, NBA, NHL, ETC.
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Evan Mack
Outreach Plan:
• Message him on Social media sense he seems to be on
social media based on his picture.
• Instagram or LinkedIn will be used to contact him
• I will message him talking about something he did and
then tell him about me, and I’ll do this by the time I
graduate.
PROFILE
PICTURE
Broadcast Journalist at
Audacy, Inc.
Jana Sutter
Outreach Plan:
• Get a job in the industry.
• Use LinkedIn to contact her.
• Message her asking about IHeart Radio and do this after
I have a job in the industry
PROFILE
PICTURE Radio Broadcaster at IHeart
Radio
Steve Twynham
Outreach Plan:
• Get a a job in the industry.
• Message this person on LinkedIn.
• Explain one manner and timeframe in which you will
follow up with this person. Ask about how to start your
own company. Message him 2 years after graduation.
PROFILE
PICTURE
Podcaster/Broadcaster at
Yowah Radio

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Be a Play-by-Play guy for a local news station or local
team, or small local radio station.
‣ Have a contract with a local TV or Radio that
allows me to call local high school games right
after graduation in August 2024.
Mid Term: (2025-2026)
• Be with a Minor League Baseball team Announcer
‣ Get in contact and be hired by a minor league
baseball team by December 2025.
Long Term: (2029-2030)
• Be a Major League Baseball Broadcaster or NFL
Broadcaster.
‣ Contact some MLB recruiter and become the
play-by-play man for a Major League Baseball
team and get hired by a major network for NFL
football in January 2029.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
w
SOFT
HARD
Novice / Adept / Expert
Bookkeeping Novice / Adept / Expert
Creative thinking Novice / Adept / Expert
Time Management Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Vocal Techniques Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Data Analysis

7. I help Baseball fans enjoy the game by
making it entertaining for them.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Skips Bagel Deli, worker/dishwasher.
• Kroger Bagger
Education:
• Loveland High School
Awards:
• I was the catcher on my baseball teams.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Connor Dixon
Industry Experience:
• None
Education:
• Arizona Virtual Academy
• Full Sail University
- Dan Patrick School of Sportscasting
Leadership Experience:
• OMNI team lead at Kohl’s
• Trained new associates
Skills and Proficiencies:
• Social Media - 0 endorsements
• Research - 0 endorsements
• Video Editing - 0 endorsements
Alex Sackett
Overall Online Presence:
• He has 7 connections, Customized banner logo, Good
professional head shot, Good detail in profile, No
published article, Active on Instagram, LinkedIn URL is
customized
• Grade: Poor, Average, or Superior?, 30 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Worked on camara and behind
Camara at the Dan Patrick School of
Sportscasting
Education:
• Loveland High School (2018-2022)
• Full Sail University
- Dan Patrick School of Sportscasting
Leadership Experience:
• Catcher on my Baseball teams
• A senior leader in my Show Choir
Skills and Proficiencies:
• Writing - 0 endorsements
• Data Analysis- 0 endorsements
• Technical Directing- 0 endorsements
Overall Online Presence:
• I have 10 Connections, Banner image is not customized,
Headshot was taken professionally, Not detailed right
now but will in the coming month, No published
articles, Not totally active on social media, URL is not
customized.
• Grade: Poor, 25 out of 100

10. COMPETITION
Tyrek Bryant
Noteworthy Experience:
• Directed multiple shows in the DPSSC studio
Alex Sackett
HEADSHOT HEADSHOT
Industry Experience:
• Directed shows and done playback,
TD, Camara, worked on camara, and
called Rollins Basketball games.
Education:
• Full Sail University
- Dan Patrick School of Sportscasting
Skills and Proficiencies:
• Customer service - 0 endorsements
• Critical thinking - 0 endorsements
• AP Broadcast Writing – 0 endorsements
Overall Online Presence:
• He has 9 connections currently with a customized
banner. Headshot is not professional but is serviceable.
how detailed is the profile?, Has current education and
certification from LinkedIn learning. Includes
education, skills, certifications, and experience. He is
not really active on Social Media, He has a customized
URL on LinkedIn
• Grade: Poor, 32 out of 100
Industry Experience:
• Worked on camara and behind
Camara at the Dan Patrick School of
Sportscasting
Education:
• Loveland High School (2018-2022)
• Full Sail University
- Dan Patrick School of Sportscasting
Leadership Experience:
• Catcher on my Baseball teams
• A senior leader in my Show Choir
Skills and Proficiencies:
• Writing - 0 endorsements
• Data Analysis- 0 endorsements
• Technical Directing- 0 endorsements
Overall Online Presence:
• I have 10 Connections, Banner image is not customized,
Headshot was taken professionally, Not detailed right
now but will in the coming month, No published
articles, Not totally active on social media, URL is not
customized.
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For Baseball fans watching who want to relax
from a hard days work, I provide a voice to listen
to when you’re watching your favorite team
because I pride myself on providing
entertainment and excitement while watching the
game.
“PERSON WITH THE UNIQUE VOICE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Kroger
‣ October 2021 to May 2022
• 40s pop trivia
‣ October 2022.
• Baseball Play-By-Play Seminar
‣ January 2022
Digital Marketing
• Primary Content: Podcasts and YouTube videos, and blog.
LinkedIn posts, and Instagram's post of my journey.
• Primary Tools: Instagram, LinkedIn, YouTube, Anywhere
you can get podcasts. Blog website. I will post a podcast every
week, and update my LinkedIn profile every job I get.
YouTube video every month maybe? Blog Post every two
weeks? For Podcast video and audio, blog website is with text.
LinkedIn via text, and YouTube is obviously video.
• Website: Update it with some great videos that I have done, or
games that I have called. Show also what I have accomplished
at Full Sail, along with a way to get in contact me and other
things that I am working on.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• George Vogel, who is the head sportscaster for WLWT
news in Cincinnati. 2024.
Formal Education
• Full Sail University, Dan Patrick School of
Sportscasting.
Technical Skills
• Writing Broadcast Writing class. Full Sail University,
January, 2023.
• Vocal techniques, Vocal Training Full Sail University,
May 2023
• Go to Rollins Baseball games and keep the box score.
Bookkeeping Full Sail University, and Rollins
University, February 2023.
Soft Skills
• Communication, Going to vocal training and just my
other sportscasting classes in general. Full Sail
University, May 2023.
• For Teamwork I will work with other people in the
studio, and when calling games. Full Sail University,
February 2023
• Time Management, I will work to manage school and
my opportunities in the sportscasting world. Full Sail
University, March 2023.

14. Alex Sackett
You know the challenge to find an entry level job after graduation? Well,
what I do is I’ll talk to my dad who went to college with a local sportscaster.
In fact, He works for WLWT news in Cincinnati.
“
Picture of You
Goes Here

15. REFERENCES
Baseball Fields. (n.d.). City of Alexander City
Alabama. https://alexandercityal.gov/sportplex/page/baseball
-fields
Mack, E. (2023). Evan Mack Broadcast Journalist at Audacy,
Inc. Retrieved from
https://www.linkedin.com/in/evantmack/
Sutter, J. (2023). Jana Sutter Broadcaster at IHeart Radio.
Retrieved from https://www.linkedin.com/in/itsalljana/
Twynham, S. (2023). Steve Twynham Bradcaster/podcaster at
Yowah Radio. Retrieved from
https://www.linkedin.com/company/steve-twynham-ltd/
Dixon, C. (2023). Connor Dixon Student at Full Sail University
Retrieved from https://www.linkedin.com/in/connor-dixon-
27b7b1264/
Bryant, T. (2023). Tyrek Bryant Student at Full Sail University.
Retrieved from https://www.linkedin.com/in/tyrekbryant/