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The Impact of Tone of Voice in UX/UI

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The Impact of Tone of Voice in UX/UI

"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.

"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.

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The Impact of Tone of Voice in UX/UI

  1. 1. T O N E O F V O I C E I N U X / U I K R U N C H T I M E I NT E RACT IV E
  2. 2. T O N E O F V O I C E I N U X / U I What is it? Tone of voice is about building personality into your app or website.
  3. 3. Greeting
  4. 4. Greeting
  5. 5. Greeting
  6. 6. Greeting
  7. 7. Feedback
  8. 8. Feedback
  9. 9. Feedback
  10. 10. Feedback
  11. 11. Feedback
  12. 12. Feedback
  13. 13. Feedback
  14. 14. T O N E O F V O I C E I N U X / U I Empty States
  15. 15. T O N E O F V O I C E I N U X / U I Empty States
  16. 16. T O N E O F V O I C E I N U X / U I Empty States
  17. 17. Empty states
  18. 18. Empty states
  19. 19. Micro copy
  20. 20. Micro copy
  21. 21. T O N E O F V O I C E I N U X / U I Conversational Interfaces
  22. 22. T O N E O F V O I C E I N U X / U I Conversational Interfaces
  23. 23. E P I C O R C H A P T E R Subtopic or example
  24. 24. E P I C O R C H A P T E R Subtopic or example
  25. 25. E P I C O R C H A P T E R Subtopic or example
  26. 26. Marketing
  27. 27. Marketing
  28. 28. Marketing
  29. 29. Marketing
  30. 30. T O N E O F V O I C E I N U X / U I Why is it important?
  31. 31. T O N E O F V O I C E I N U X / U I Why is it important? • Tone of voice is an expression of the brand identity • … and the people behind! • It sets you apart from the rest • It promotes uniformity in content • It builds trust • It can be used to influence and persuade
  32. 32. T O N E O F V O I C E A S P A R T O F U X / U I What is it?
  33. 33. Alexander Meinhardt krunchtime.org KRUNCHTI M E I NTE RACTIVE

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