This document discusses a study examining the spending patterns and buying behaviors of young Indian Muslim consumers ages 10-15 and 16-20. Researchers surveyed 200 young consumers in each age group and 100 parents. They found that 75% of 10-15 year olds and 42% of 16-20 year olds received less than $2-4 weekly in pocket money. 40% of money was spent on food/beverages by both groups, while the 16-20 group also spent 54% on education and personal items. 80-90% of parents considered their children's opinions when making household purchases. The study provides insights into attitudes and purchase choices of young Indian Muslims.
Buying behaviour of working adults towards branded apparel in select indian c...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Study of Lifestyle Trends on Changing Food Habits of Indian Consumersiosrjce
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
Buying behaviour of working adults towards branded apparel in select indian c...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Study of Lifestyle Trends on Changing Food Habits of Indian Consumersiosrjce
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
A Study on Buying Behavior of Indian Consumers: A Dynamic ViewRHIMRJ Journal
In this dynamic world the behavior of consumers varying day to day. This research study is based on the consumer’s
perceptions, buying behaviour and satisfaction of the consumers in Indian market. The Indian consumers are known for the
high degree of value orientation. India is an attractive market however, the per capita income in India is low and it remains a
huge market, even for luxurious products. Consumer behaviour is difficult and very often not considered rational. The recent
trends which are found in the Indian market are celebrity influence, online shopping, free gifts and discounts and also for
popularity of eco-friendly products.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This research aims to describe the style of consumer decisionmakingphilosophyisbased on the application of behaviorderivedfrom culture Bugis in Makassar. The importance of knowing the style of the customer purchased ecision because there are manycompanies offering the same services, sothatconsumers are free to choose and move from one company to another. Thus the onlycompany capable of doing the best approach to consumers, whichis able to survive and successfully won a loyal customer. This article tries to explore ways or approachesthatcanbedone to reachconsumers in accordance with the cultural characteristics and desires of consumers, for the writing of thisisbased on searchesdonethroughscholarlywritings and non-scientific (derivedfrom magazines and newspapers on line and non on line) in Makassar.
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
The Main Factors Influencing Consumer Behavior towards Bershka Store in Kazak...Dr. Amarjeet Singh
The fashion industry has made a considerable growth
in the global market all over the world comparing to the rest
of market representatives. Many experienced entrepreneurs
strive to invest their money in this area of business because
they find it profitable to set up and develop in Asian and
Central Asian countries. However, many young companies
suffer from different problems while penetrating this type of
market and getting to the same level of success that fashion
giant companies achieved, the fashion industry is still expected
to be one of the fastest developing and competitive industries
in the world. The fashion market in Kazakhstan has made
several steps to improve the current situation in the local
market taking into account that giant companies such as Zara,
Bershka, H & M penetrated the Kazakh clothing market not a
long time ago and gained its success by paying attention to
some factors that have a significant impact on the consumer
attitude in Kazakhstan. This makes sense to study the main
aspects influencing on the behavior of customers in
Kazakhstan based on previous works which were made in this
particular field. Studying these factors might help to
understand the consumer behavior from it’s the most
important side of management.
Customer behavior is an activity that is directly
involved in the acquisition and consumption of goods and
services, including the decision processes that precede and
follow that activity. Understanding the factors that affect
consumers to make their purchases can help to improve the
current situation and make important steps to increase the
sales in the future.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
A Study on Buying Behavior of Indian Consumers: A Dynamic ViewRHIMRJ Journal
In this dynamic world the behavior of consumers varying day to day. This research study is based on the consumer’s
perceptions, buying behaviour and satisfaction of the consumers in Indian market. The Indian consumers are known for the
high degree of value orientation. India is an attractive market however, the per capita income in India is low and it remains a
huge market, even for luxurious products. Consumer behaviour is difficult and very often not considered rational. The recent
trends which are found in the Indian market are celebrity influence, online shopping, free gifts and discounts and also for
popularity of eco-friendly products.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This research aims to describe the style of consumer decisionmakingphilosophyisbased on the application of behaviorderivedfrom culture Bugis in Makassar. The importance of knowing the style of the customer purchased ecision because there are manycompanies offering the same services, sothatconsumers are free to choose and move from one company to another. Thus the onlycompany capable of doing the best approach to consumers, whichis able to survive and successfully won a loyal customer. This article tries to explore ways or approachesthatcanbedone to reachconsumers in accordance with the cultural characteristics and desires of consumers, for the writing of thisisbased on searchesdonethroughscholarlywritings and non-scientific (derivedfrom magazines and newspapers on line and non on line) in Makassar.
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
The Main Factors Influencing Consumer Behavior towards Bershka Store in Kazak...Dr. Amarjeet Singh
The fashion industry has made a considerable growth
in the global market all over the world comparing to the rest
of market representatives. Many experienced entrepreneurs
strive to invest their money in this area of business because
they find it profitable to set up and develop in Asian and
Central Asian countries. However, many young companies
suffer from different problems while penetrating this type of
market and getting to the same level of success that fashion
giant companies achieved, the fashion industry is still expected
to be one of the fastest developing and competitive industries
in the world. The fashion market in Kazakhstan has made
several steps to improve the current situation in the local
market taking into account that giant companies such as Zara,
Bershka, H & M penetrated the Kazakh clothing market not a
long time ago and gained its success by paying attention to
some factors that have a significant impact on the consumer
attitude in Kazakhstan. This makes sense to study the main
aspects influencing on the behavior of customers in
Kazakhstan based on previous works which were made in this
particular field. Studying these factors might help to
understand the consumer behavior from it’s the most
important side of management.
Customer behavior is an activity that is directly
involved in the acquisition and consumption of goods and
services, including the decision processes that precede and
follow that activity. Understanding the factors that affect
consumers to make their purchases can help to improve the
current situation and make important steps to increase the
sales in the future.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Market Research Report : Freight forwarding market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Freight Forwarding Market in India 2015 states that India is expected to witness considerable growth in freight market provided freight companies diversify their business to other logistic segments. The Indian freight market is rapidly being aided by improved warehousing infrastructure and growth in containerized cargo, which necessitates a robust freight network. Amongst the segments, air and sea freight together contribute maximum to the market in terms of value, however volume-wise they carry the minimum freight. Further inland water transportation has tremendous scope in the domestic market. An overall comparative analysis of the domestic transport sector highlights the modal composition in freight movement, with road being the dominant mode of transport and indicates the advantages of coastal shipping and inland water transport. Global comparison of the same highlights that the Indian transportation sector has tremendous scope to improvise, invest and improve on in order to exploit the potentials of the freight market.
The current market is largely mulled by rising freight costs due to volatile fuel prices, lack of skilled manpower and infrastructural bottlenecks. However, a surge of government initiatives in the form of National Highways Development Project (NHDP), Special Accelerated Road Development Program in North East (SARDP-NE) and Left Wing Extremism (LWE) in the road sector, development of Dedicated Freight Corridor of Indian Railways, port sector initiatives and shift to GST regime are providing the necessary impetus to the freight industry. Emergence of EDI platform, UPLIFT - universal platform for logistics & integrated freight transport and 4S eTrans built on J2EE platform is some recent technology trends in the freight industry. Focus on emerging trade lines and diversifying business portfolio to multiple logistics segments are the key strategies to expect a sustainable growth trajectory in the sector.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 8-14: Evolution of the Freight Forwarder, Freight Forwarding – Supply Chain Integration, Freight Forwarding – Definition and Types, Freight Forwarding – Value Chain, Freight Forwarding – Service Areas, Freight Forwarders – Streams of Income,
Market Overview
Slide 16-24: Asia – Pacific Market Overview, Logistics Market Overview – India, Logistics Performance Indicator (2010 – 2014), Logistic Market Size & Growth (2013 – 2018e)
This study classifies youth into different segments based on their compulsive buying nature. Cluster analysis approach is adopted in this study. This would help the
marketers to design strategies to target the Indian compulsive buyers. This Study compared customers of one cosmopolitan city and metro city of India.
The Influence of Family and Peer Group on Children Consumer Socializationijtsrd
Nowadays, the consumer in India is more modern and urban, with greater buying capacities. This is mainly because of their rise in disposable income and changing family profile. The Indian consumer has grown to be entirely different in the past two decades. Children are the decision makers for three target markets the current market for the existing needs, the future market and the influential market, where they help their parents make various market choices. Thereby, children are prime purchase decision makers, as more than 30 of the population in India is below the age of 15 years. This paper discusses about the influrnce of family and peer group on children consumer socialisation. Chetana. M. R. | Dr. K. Janardhnam "The Influence of Family and Peer Group on Children Consumer Socialization" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29497.pdfPaper URL: https://www.ijtsrd.com/management/consumer-behaviour/29497/the-influence-of-family-and-peer-group-on-children-consumer-socialization/chetana-m-r
Determinants of Leisure Shopping Behaviour: An Empirical study among Consumer...IJRTEMJOURNAL
Shopping is widely regarded as a major leisure time activity. The entertainment aspect of retail
industry is increasingly being recognized as a key competitive instrument in the present situation. Therefore,
retailers and shopping Centre developers are seeking ways to make shopping more of a leisure pursuit. The
purpose of this research is to explore the dimensions of leisure shopping behaviour associated with shoppers of
organized retail outlets in Kerala. The paper also figured-out the inter relationship between the shopping
entertainment with consumer demographics. The findings of this study may help retailers in developing
appropriate strategies to improve the store patronage behaviour by elevating the hedonic shopping value and
shopping enjoyment index among consumers.
Determinants of Leisure Shopping Behaviour: An Empirical study among Consumer...journal ijrtem
Shopping is widely regarded as a major leisure time activity. The entertainment aspect of retail
industry is increasingly being recognized as a key competitive instrument in the present situation. Therefore,
retailers and shopping Centre developers are seeking ways to make shopping more of a leisure pursuit. The
purpose of this research is to explore the dimensions of leisure shopping behaviour associated with shoppers of
organized retail outlets in Kerala. The paper also figured-out the inter relationship between the shopping
entertainment with consumer demographics. The findings of this study may help retailers in developing
appropriate strategies to improve the store patronage behaviour by elevating the hedonic shopping value and
shopping enjoyment index among consumers
Page 1 Group Assignment Semester 2- 2016 T.docxgerardkortney
Page | 1
Group Assignment
Semester 2- 2016
Topic name: Business Research Methods and Projects
Topic code: BUSN 9254(B)
Due date: 17/11/2016
Group members:
2145653 Sai Sai Ge
2159907 Lovish
2139318 Abdulmajeed Saleh
2149740 Beatrice
Karan
Page | 2
Table of content
Executive summary ............................................................................................................... 3
Research objectives .............................................................................................................. 3
Literature Review: ................................................................................................................. 4
Methodology ......................................................................................................................... 6
Findings and discussion ........................................................................................................ 8
Conclusion .......................................................................................................................... 13
Recommendation and limitation .......................................................................................... 14
Reflection ............................................................................................................................ 15
References ......................................................................................................................... 16
Appendix I SPSS Application based on Objective 1) & 2) ................................................... 18
Appendix II SPSS Application based on Objective 3) & 4) .................................................. 18
Page | 3
Executive summary
This report provides an investigation and analysis of the current and prospective
attractiveness of the mall attribution, the authors focus on the study of the Convenience and
Entertainment factors from the questionnaire, to different demographic customers group
(Gender and Age). Methods of analysis include data comparing, horizontal and vertical
analyses. Other calculations include data analysis: frequency analysis and SPSS application
in appendix. All calculations can be found in the report. It shows that the male customer’s
preferring of the entertainment factors, and but female would consider more about the
convenience factor. In particular, comparative performance is that where all the customer
want the convenience which are essential factor to decide whether if they would like to go to
the shopping mall and shopping time; on the other objectives, younger customers would more
prefer entertainment, the elders would considered more about convenience factors.
Through this report be will find all the importance and prospects of the shopping mall. It will
explained all the factors and major the weakness. The report also includes the
.
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
The changing perception and buying behaviour of women consumer in Urban IndiaIOSR Journals
The working women segment has significantly influenced the modern marketing concept. The objective of this paper is to identify the changing perception and comparison of buying behaviour for working and non-working women in Urban India. It suggests that women due to their multiple roles influence their own and of their family members’ buying behaviour. The study also reveals that working women are price, quality and brand conscious and highly influenced by the others in shopping.
Impact of Cultural Differences in Marketing on Buying BehaviourDr. Amarjeet Singh
Culture and differences in culture across the globe form an important aspect of marketing. One of the biggest factors that is taken into consideration by both marketing analysts and consumers is culture. Cultural Marketing, therefore, has gained importance as a way of marketing and market research. Especially when it comes to international trade and global marketing. The volatile nature of cultures as a concept makes it very difficult to predict the success or failure of a product or service. Cultural differences in marketing, therefore form the fundamental decision-making factors in the international marketing arena. This paper studies the consumers’ perception towards marketing strategies that align with their culture and the subsequent decisions they are likely to take based on these factions. Understanding this psychology is crucial to ensuring that a company can get a good return on its market investments while still generating a profit. Hence understanding the culture of a particular region before entering it is crucial and can play a huge role in the success of the company in that region.
Customer Perception Towards Traditional and Modern Retailinginventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Impact of Consumer innovativeness on shopping styles; A Case of Pakistaninventionjournals
ABSTRACT: Purpose: The main objective of this paper is to investigate the impact of consumer innovativeness on shopping styles in Pakistan. It is written with an aim to explore the relations among consumer innovativeness and shopping styles. DESIGN/METHODOLOGY/APPROACH: Survey method was used to generate the Reponses and sample of our study consists of 300 useful responses of respondents which were generated through questionnaire and Structural equation modeling (SEM) was applied by using Statistica 7 to examine the relation among cognitive and sensory innovativeness and six different shopping patterns. FINDINGS: We find that Consumers along with cognitive innovativeness have quality consciousness, price consciousness and confused by over choice when they make decisions. Consumers with sensory innovativeness have brand consciousness, fashion consciousness and habitual orientation towards decision making. It means that cognitive and sensory innovativeness can lead to diverse shopping patterns. RESEARCH LIMITATIONS: In our study we use convenience sampling technique to generate responses. So sample of 300 respondents generates exact results but these results cannot be applied on the whole population of Pakistan having different age groups. So major limitation of our research paper is generality of results MANAGERIAL IMPLICATION: The findings of our research paper enable manager to get the idea how customer are different in their shopping styles. Marketers can develop complete understanding about customer’s innovativeness and shopping styles so that they can launch successful marketing strategies for development of new products and make successful existing products.
This study determines the first recall versus choice behaviour of various consumers possessing different demographic traits for FMCG product namely toothpaste. As per the results, females, unmarried people, low aged group, less educated group and housewives should be the targeted group of companies as these are the consumers in which the habit of first recall versus choice is more found. Thus marketing managers are required to concentrate on creating loyalty among this segment of consumers.
Luận Văn Thạc Sĩ Personal Cultulral Orientations On The Intention Of Online Purchase Books: Empirical Evidence From Vietnam đã chia sẻ đến cho các bạn nguồn tài liệu hoàn toàn hữu ích đáng để xem và theo dõi. Nếu như các bạn có nhu cầu cần tải bài mẫu này vui lòng nhắn tin nhanh qua zalo/telegram : 0934.536.149 để được hỗ trợ tải nhé!
A study regarding analyzing recessionary impact on fundamental determinants o...
Young indian muslim consumers an escalating trend of potential
1. European Journal of Business and Management www.iiste.org
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Young Indian Muslim Consumers: an Escalating Trend of
Potential
Dr. Rajasekhara Mouly Potluri1*
Mr. Siva Kumar Challa2
Ms. Srilakshmi Challagundla3
Dr. Rizwana Ansari4
*1. Professor & Head: Department of Management Studies (MBA)
Nimra Institute of Science & Technology, Nimra Nagar,Jupudi, Ibrahimpatnam- 521 456
Andhra Pradesh, INDIA.
Email: prmouly@yahoo.co.in
2. Assistant Professor: Department of Management Studies (MBA)
Nimra Institute of Science & Technology, Nimra Nagar, Jupudi, Ibrahimpatnam-521456
Andhra Pradesh, INDIA.
Email: challasivakumar2000@gmail.com
3. Assistant Professor: Department of Management Studies (MBA)
Nimra Institute of Science & Technology, Nimra Nagar, Jupudi, Ibrahimpatnam- 521 456
Andhra Pradesh, INDIA.
Email: csrilaxmi@gmail.com
4. Professor: Nimra College of Business Management
Nimra Nagar, Jupudi, Ibrahimpatnam-521456, Andhra Pradesh, INDIA.
Email: rizwanark@hotmail.com
Email of the Corresponding Author: prmouly@yahoo.co.in
Abstract
The purpose of this paper is to examine and appraise the spending patterns and buying behavior of two different
groups of young Indian Muslim consumers belonging to the 10-15 and 16-20 age groups. This paper is also
analyzing the attitudes of Muslim parents in considering the opinions of their children in buying of different
products. After a thorough revision of related literature on young consumers, the researchers used two types of
questionnaires, and in-depth personal interviews with 200 young Indian Muslim consumers below the age group
of 10-15 and 16-20 and also interviewed 100 Indian Muslim parents. The collected data was analyzed by
applying Karl Pearson’s Coefficient of Correlation. Among 75 and 42 percent of the 10-15 and 16-20 age
groups of young Indian Muslim consumers receive a weekly pocket money quota ranging below 2-4USD
respectively from their parents. Analysis of spending patterns, reveal that 40 percent money is spent on food and
beverages and 54 percent is spent on education and personal items by the two age groups. The study found that
80 and 90 percent of the parents in both the age groups considered the opinion of their children in exercising
their buying choices. The South-Indian State of Andhra Pradesh has selected for this study which encompasses a
culturally, socially and economically diversified Muslim population. The current study sheds ample light on the
buying behavior of young Indian Muslim consumers and the opinions of their parents which will be useful to the
corporate world in formulating marketing strategies. The paper offers insights into the complex and changing
patterns of attitudes. It also throws light on their purchase choices of young Muslims in India. This is a novel
work which proves to be useful to the business and policy makers in comprehending the purchasing behavior of
young Muslim consumers and also quite handy even to the world of academia.
Keywords: Consumer behavior, Young Muslim consumers, India, Spending Patterns, Buying Motives, Indian
Muslim Parents.
1. Introduction
In a highly competitive and globalized present day’s business environment, no market can place undue reliance
on any particular demographical segment of consumers. It is an imperative situation for every marketer to
identify all the potential customer segments to achieve their business objective because of plethora of reasons.
Now a day’s most of the marketers have identified young consumers segment as one of the most profitable
segment based on the changing trends of the purchasing choices and spending patterns. New economic policies
have brought a number of changes both in the attitudes of marketers as well as consumers. Understanding the
Indian consumer is a most complex phenomenon to domestic or multi-national companies because of frequent
changes in their buying behviour. There is no exception with the case of young Indian consumers. Children of
different age groups-such as infants, toddlers, young children or adolescents, form attractive segments for
marketers. They have become a formidable segment in the marketing world for two important reasons. The
reasons why the preferences of youth are specially studied are (1) Young consumers are recognized as a
specialized global market segment for a variety of goods and services (Moschis and Moore, 1979). (2) In China,
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compared with the older generations, the younger generations have more appetites for and consuming experience
with Western products, and are more likely to be the potential consumers for Western companies (Anderson and
He, 1998). In most parts of the world, young consumers have been displaying a similar kind of tendency
towards Western products as in China. Young consumers play an important part in the market place as they exert
enormous influence over allocation of spending power across a growing number of product categories (Gregan-
Paxton and John, 1995). Young consumers in every part of the world are incessantly involved in acculturation
which often takes place. Indian young consumers in general and Islamic youth in particular are consistently
involved in the consumer socialization process. Consumer socialization represents one domain within the
socialization process. It has been defined as “the process by which young people acquire skills, knowledge, and
attitudes relevant to their functioning as consumers in the market place (Ward, 1974). In view of the above, this
research has been taken up with the following crucial objectives:
1. To examine and assess the spending patterns and buying behaviors of two different age groups of young
Indian Muslim consumers.
2. To examine the weightage given by the Indian Muslim parents to their children’s opinion in purchasing
of different household products and services.
2. Literature review
Consumer is the foundation of the market place and market exists to cater to the needs of the consumer. Hence,
any market cannot exist without the consumers. Understanding the consumer and his behavior is a most
important task to any marketer in any part of the world. Despite it beings a complicated one, understanding
target market consumer is thus an essential task to every marketing manager. Consumer behavior is the study of
when, why, how, where and what people do or do not buy products (Sandhusen, 2000). Consumer Buyer
Behavior refers to the buying behavior of final consumers, comparing of individuals and householders who buy
goods and services for personal consumption. All of these final consumers combine to make up the consumer
market. Consumers around the world vary tremendously in age, income, education level and tastes (Kotler and
Armstrong, 2010). Belch and Belch (2007, p. 105) define consumer behavior as “the process and activities
people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and
services so as to satisfy their needs and desires.”
2.1 The Youth as a Customer:
From the mid-1960s onward, market research increasingly involved children as subjects, realizing the huge
potential of this important segment of the market (Cook, 1995). Cook (2000) observed that how notions of ‘the
child’ were constructed in marketing research literature from the 1990s. Children in the age group of 8-12 years
are referred to as ‘tweenagers’ (Barr, 2000; Chunovic, 2001). The term is coined to describe this age group of
children who are neither very young nor teenagers, and hence are ‘in-between’. However, there seems to be
conflicting views in academic research regarding the age brackets for the term “children”. Some authors
categorize children as those between 0-14 years of age, whereas some extend this to 18 years. New paradigms
arose as marketing research on children exploded beginning in the 1970s and grew exponentially with the
seminal works of Moschis, Moore and Stephens (1977), Resnik and Stern (1977), Robertson and Rossiter (1974),
Roedder (1999), and Ward and Wackman (1972). As mentioned by Cowell (2001), the Jesuits’ notion of ‘Catch
them Young’ is practiced by many marketers. They clearly understand the importance of ‘cradle to grave’
marketing strategy and hence trigger various brand preferences in children as a very young age and encourage
long-term loyalty with the brands. However, children change under the influence of varying socializing agents
and hence, to consider future loyalty stemming from early experiences may be erroneous (Cowell, 2001). The
world corporate sector is treating youth as a unique and potential segment because of changing trends in their
purchasing capacity, saving habits, attitudinal variations in the parents’ community etc. Hall (1987) further
enunciated the spending powers of children by delineating the following five areas: 1) The money, children
spend on themselves; 2) The money, parents spend on children; 3) The money children spend while shopping
with the family; 4) Children’s influence over family purchases, and 5) The money, children will spend as future
customers. Present day’s youth segment is not only a direct attractive market segment but also influences the
entire family members’ purchasing habits with their pester power. Youth are constantly making demands which
are putting holes to the parents’ pockets. It is apt to discuss about the concept of pester power of young guns.
"Pester power" refers to children's ability to nag their parents into purchasing items they may not otherwise buy.
According to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into two
categories—"persistence" and "importance." Persistence nagging (a plea, that is repeated over and over again) is
not as effective as the more sophisticated "importance nagging." This latter method appeals to parents' desire to
provide the best for their children, and plays on any guilt they may have about not having enough time for their
kids (http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm). Kids today not
only rule their own purchases, but actively get involved in family decision making, be it for big ticket items like
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car and computer, or planning for the holidays or even purchase of minor items like cereals, biscuits, etc. (Kim
and Lee, 1997).
2.2 The Muslim Youth Segment as the Target Market
Young Consumers are more naïve targets as they fall easy quarry to the beguiling marketing tactics in general.
The holy Quran’s influence is very noteworthy on the Muslim consumers purchasing and spending patterns in
general and young Muslim consumers in particular in different parts of the World. The Quran is a book of
guidance, which contains general principles applicable to all times and places. Moreover, the Quran not only
permits and encourages man to involve himself in all sorts of productive work (such as business), but also
enjoins it as a duty of Muslims (Zainul et.al. 2004). In Islamic business concept, Muslims should be very
faithful and God-fearing in any kind of business or trade. As stated in the Quran: “…God has permitted trade
and forbidden usury. Those who after receiving direction from their Lord, desist, shall be pardoned for the past;
their case is for God; but those who repeat the offence are Companions of the Fire: they will abide therein
forever” (2:275). In this respect, the holy Quran abounds with many references to the trade and commercial
activities. For example, the Quranic ayats that support this statement are:
“Woe to Al-Mutaffifin [those who give less in measure and weight (decrease the rights of others)]” (83:1).
In Islam, businesses are to deal with their buyers/consumers and issues such as privacy, disclosure of product
information and appropriate methods of addressing conflict have been addressed in Islam. Since Islam does not
believe in the principle of caveat emptor, it stresses that the product which the buyer is purchasing must have
been produced in a wholesome manner (Beekun and Badawi, 2005). Today’s Indian consumer has innumerable
choices on various domestic and multi-national brands. The purchasing habits of Indian Muslim consumers in
general and young Indian Muslim consumers in particular reflect the conventional buying motives. Young
Indian Muslim consumers are specific about purchase and usage of specific products viz., dresses, food and other
traditional items like taiban, caps, surma, scents, khurta and pyjama, bangles, kajal, burkhas, traditional designer
jewellery. Indian Muslim consumers purchase non-vegetarian food items only after completion of Zibah or
Halal offerings. India, officially the Republic of India is a country in South Asia. It is the seventh largest
country by geographical area, the second-most populous country with over 1.2 billion people. As per the 2001
census over 800 million Indians, 13.4 percent belongs to Muslims
(http://www.censusindia.gov.in/Census_Data_2001/India_at_glance/religion.aspx). The first-ever census report
on religion in India showed a "high growth" of Muslims at 36 per cent, an increase of 1.5 per cent over the 1991
census, while the Hindu population growth declined by 4.8 per cent to 20.3 per cent. India has the third highest
Muslim population in the world and has the highest population of Muslims for a non-Muslim majority country.
Out of 13.4 percent of Muslim population in the overall 1.2 billion, 48.6 percent comes under the age group of
10-19 in India as per the census 2001(www. Infobanc.com/india_view/key.../stat_india_17.htm).
The term ‘young people’, ‘youngsters’ and ‘young consumers’ are used when referring to different groups of
young consumers in the context of this paper. The groups of young consumers targeted in this paper include
children or teenagers aged 10-15, and young adults aged 16-20. The two selected groups of young Indian
Muslim consumers for the study with their unique spending patterns and buying motives show great potentiality
to the corporate world. The basis for this exciting research study stems from the changing and quick
implementation of lifestyles with blending of both Indian and western background. Today, the disposable
income towards children has increased along with the contributions from both the grand-parents. The present
day’s young generation has received pocket money from six highly benevolent and loving people like mother
and father and maternal /paternal grandparents which abnormally enhances their purchasing capacity. Usually,
in the age group of 10-15, children spend more on food and beverages, education related items whereas in the
age group of 16-20, youngsters spend more on personal items, entertainment and education related items. Based
on this discussion, the researchers have developed the following hypotheses:
H1. There is a relationship between the amount of pocket money received and spending patterns
of young Indian Muslim consumers.
H2. There is no relationship between spending patterns of 10-15 and 16-20 age groups.
H3. Indian Muslim parents consider the opinions of their children in purchasing different
household products in both the age groups.
3. Methodology:
The main objective of this research was to examine and evaluate the buying behaviors of the 10-15 and 16-20
years age groups of young Indian Muslim consumers. Along with this, the researchers also collected the
opinions of Muslim parents towards the importance they attach to their children’s views and opinions while
purchasing different house-hold products. The researchers used two types of questionnaires and in-depth
personal interviews to collect the information from the selected sample of 200 young Indian Muslim consumers
from each selected age group along with 100 parents. Questionnaires were originally designed in English
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language and then translated into the local language Telugu. Along with the questionnaires, the researchers also
used structured personal interviews with predetermined, open ended questions to get additional information from
both the youngsters and their parents.
The selected sample for the study has chosen from the coastal areas of the south Indian state of Andhra Pradesh.
Convenience sampling technique was used to make the data collection more manageable with a sample of 200
each from the respondents. Under the close supervision of our co-author and a team of MBA final year students,
questionnaires were distributed and served to only willing young people and their parents. Collection of the
filled-in questionnaires was done there itself immediately. This method resulted in a unique 100 percent
response rate. The study was supplemented by secondary data obtained from books, journals, magazines, the
Internet and other documents. Collected data was analyzed based on arithmetic mean and Karl Pearson’s
Coefficient of Correlation for testing of hypotheses. The researchers identified different variables related to each
and every hypothesis selected and then calculated arithmetic means to find out deviations to selected variables
and then applied the correlation formula. The correlation always lies between minus 1 to plus 1. Based on this
all the selected hypotheses were proved which has clearly mentioned in Table: 3.
4. Analysis and Discussion
In this part of the study, the researchers highlighted the findings and discussions based on the analysis of the data
collected with the help of instruments of questionnaires and personal interviews from 200 each sample size of
both 10-15 and 16-20 years of young Muslim consumers and 100 parents.
Table 1 Demographical Profile of Respondents
Demographical
Variable
Respondents in
the age group of 10-15
Respondents in
the age group of 16-20
Muslim Parents
Gender
Male Female Male Female Male Female
120 80 110 90 55 45
Educational Background
1. Below 5th
Grade
2. 6th
Grade
3. 7th
Grade
4. 8th
Grade
5. 9th
Grade
6. 10th
Grade
00
10
18
24
30
38
00
08
11
14
18
29
04
05
04
02
03
05
05
04
03
05
04
06
1. Intermediate
2. Graduates
3. Professional Graduates
4. Post-graduates
20
40
50
00
20
30
40
00
05
09
06
12
05
03
04
06
Employment
1. Self-employed
2. Business people
3. Government
4. Private
5. House-wives
TOTAL
12
09
16
18
00
55
00
00
05
02
38
45
From Table 2, it can be seen that out of 200 respondents in the age group of 10-15 years, 75 percent of Muslim
youngsters in India receive only 100 rupees below as pocket money from their parents. 15 percent of young
people are being paid between 100-200 rupees and another 9 percent are receiving pocket money in between of
200-500. Only just one percent of this category of youngsters receives above 500 rupees as pocket money. In the
category of 16-20 years age group, only 17 percent receives money below 100 rupees and 42 percent is receives
money from 100 to 200 rupees. Another 24 and 12 percent of young peoples’ pocket money ranging between
200-300 and 300 and 500 rupees pocket money per week respectively. Only 5 percent young Indian Muslims
get above 500 rupees pocket money per week from their parents.
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Table 2 Amount of pocket money received each week by Young Indian Muslims
10-15 Age Group 16-20 Age Group
Amount of Pocket Money
Received
(in Indian Rupees)=USD
Percentage of
Children in Total
Amount of Pocket Money
Received
(in Indian Rupees)= USD
Total
Percentage of
Children
Indian
Rupees
USD N=200 Indian
Rupees
USD N=200
<100 < 2.25 75 <100 < 2.25 17
100-200 2.25-4.50 15 100-200 2.25-4.50 42
200-300 4.50-6.75 03 200-300 4.50-6.75 24
300-500 6.75-9.00 06 300-500 6.75-9.00 12
Above 500 >9.00 01 Above 500 >9.00 05
Source for USD Rate: USD 1= INR 44.6700 as on 03-01-2011. (www.rbi.org.in/home.axpx.)
4.1 Testing of Hypotheses:
For testing the selected hypotheses, the researchers used Karl Pearson’s Coefficient of Correlation with the
support of arithmetic mean. According to Karl Pearson’s Coefficient of Correlation, if the relation between two
variables is in between +1 and -1, we can consider that there is a positive relation between those two. Related to
Hypothesis 1, the relationship between the amount of pocket money received and spending patterns proved valid
because the correlation between X (pocket money) and Y (spending patterns) is 0.97257663 which satisfies the
Karl Pearson’s rule of correlation. Associated with Hypothesis 2, the Karl Pearson’s rule of correlation is rated
as the value of -0.50997349 which states that there is a negative relationship between spending patterns of both
10-15 and 16-20 age groups. The following Table 3 clearly shows the information about testing the hypotheses
with values, results and sample size. Connected with the Hypothesis 3, The correlation between the Muslim
parents’ consideration of the opinions of their children in purchasing different house-hold products in both the
age groups (X=10-15 and Y=16-20) is 1 which means that the Muslim parents of both the age groups selected
for the study take into account the opinions of their children.
Table 3: Testing of Hypotheses
Hypotheses
Value of Karl
Pearson’s
Coefficient of
Correlation
Result N
H1: Relation between the amount of pocket money received and
spending patterns
0.97257663 Accepted 200
H2: No relation between spending patterns of 10-15 and 16-20 age
groups.
-0.50997349 Accepted 200
H3: Parents are considering the opinions of their children in
purchasing different household products in both the age groups.
1.00000000 Accepted 100
As mentioned in the Table 4, 40 % of pocket money was spent on food and beverages by the 10-15 age group
children as against only 6 % by the 16-20 age group young Indian Muslim consumers. The next major spending
pattern displayed by the group of under 15 years youngsters on education and related items is of 30% and 27
percent of pocket money by the 16-20 age group people. In the age group of 16-20, 25 percent of pocket money
was spent on entertainment as against the spending of only 5 percent from the 10-15. Another noteworthy
expenditure exhibited by the 16-20 age group young Muslim consumers’ was on personal items like dresses,
shoes, cosmetics etc with a percentage of 27 as against only 10 percent from the 10-15 age groups. Most
importantly, expenditure on technological gadgets was spent like cell phones and Internet by both the groups is
very nominal with a percentage of 3 and 7 respectively. Surprisingly, 12 percent of pocket money from the age
group of 10-15 was spent towards friends and parties as against just only 8 percent from the 16-20.
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Table: 4 Spending Patterns of Young Muslim Consumers
Spending Patterns
Percentage of Spending
10-15 Age Group 16-20 Age Group
1. Entertainment 05 25
2. Food & Beverages 40 06
3. Education & related items 30 27
4. Cell Phones & Internet 03 07
5. Personal Items 10 27
6. Friends & Parties 12 08
Table 5 highlights the information about the various buying motives opted by the selected sample to 200
respondents each from the 10-15 and 16-20 age groups of young Indian Muslim consumers. Quality as a prime
buying motive has shown great influence on the spending patterns of 16-20 age groups young Muslim
consumers in India with a percentage of 25 as against 16 among the 10-15 age groups. Most influential buying
motive influencing the 10-15 age groups of young Indian Muslim consumers is undoubtedly brand ambassadors
with 30% while 23 percent of 16-20 age group consumers displayed preference to advertisements and messages
conveyed by sports persons, film stars, models, musicians etc. Once again it is a proven fact that Indian film
stars like Amithab Bachan, Sharukh Khan, Salman Khan and sports idols like Sachin, Dhoni, Anand ,
significant impact on young India irrespective of religion and region. Another 12 and 20 percent in both the
selected age groups of 10-15 and 16-20 youngsters opt for latest technology whereas 12 and 8 percent choose
price as a buying motive respectively. Amazingly, 15 percent of 10-15 age group consumers equally consider
brand name, design and features as a buying motive as against 12 and 10 percent in the age group of 16-20
correspondingly.
Table 5: Buying Motives of Young Muslim Consumers
Different Buying Motives
Percentage of Children
10-15 Age Group 16-20 Age Group
1. Quality 16 25
2. Price 12 08
3. Design & Features 15 12
4. Brand Name 15 10
5. Latest Technology 12 20
6. Brand Ambassadors 30 23
As stated in the Table 6,according to the opinion of 10-15 and 16-20 age group young Indian Muslim consumers,
80 and 90 percentage of Muslim parents consider their children’s opinion while purchasing different house-hold
products and services respectively. The selected age groups of youngsters opined that their parents did not
consider their opinion with a percentage of 20 and 10 correspondingly. Pertaining to the preference given by
Muslim parents to their children’s opinion on purchasing different products, 77 percent of parents of the selected
age groups reacted positively and strongly and said that only after careful consideration of the children’s
opinions they would take final decision on the other hand 23 percent did not consider the opinions of their
young generation in purchasing different household products and services.
Table 6: Young Indian Muslims and parents attitude in considering the opinions
Opinion
Percentage of
Young Indian Muslims
Percentage of
Muslim Parents
Opinion
10-15 Age 16-20 Age
Considered 80 90 77
Not considered 20 10 23
The researchers also attempted to find out the views of young Indian Muslim consumers regarding saving habits,
information sources, and sources of influence that decide their purchasing decisions. Related to savings, 70 and
75 percent youngsters have actively inculcated saving habits. 47 and 25 percent use their parents and banks to
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save money in the age groups of 10-15 and 16-20 age groups respectively. Regarding sources of information,
about different products and services, 57 percent of each group depends on advice from parents and the Internet.
30 and 17 percent in the age groups of 10-15 and 16-20 respectively use media as a source. With regard to the
sources of influence on purchasing different products, 73 and 21 percent youngsters in the age group of 10-15
are influenced through their family members and friends as against 30 and 27percent in the age group of 16-20.
In personal interviews, the 10-15 age groups their views express that they are interested in the products and
services advertised through brand ambassadors. Parents influence is very high in case of 16-20 age groups.
Young Indian consumers in general and Muslim youngsters in particular using the source of brand ambassadors
with strong pester power. And finally, only 5 and 18 percent of 10-15 and 16-20 age group of young Muslim
Indian consumers receive the influence by means of the source of advertising.
5. Managerial Implications
The current research study offers useful insights for the Indian corporate sector and for academics to create
awareness on the key spending patterns and buying motives of young Indian Muslim consumers. This research
provides authentic information about the views of the 10-15 and 16-20 age groups of young Indian Muslim
consumers’ spending patterns and buying motives along with their saving habits, information gathering sources,
and sources of influence for their purchasing decisions these are essential to both Indian domestic as well as
multi-national corporations operating in the country for their forays in the market place. Based on theses
research findings, there could be an immense opportunity to the corporate sector to assess existing marketing
strategies and policies to gain loyalty and patronage of young consumers for their products and services. These
segments should be able to identify the young Indian Muslim consumer’s heavy attentiveness. They should
closely monitor the efficiency and efficacy of existing marketing mix’s ability in meeting the expectations of the
market. It is also an opportunity to introduce necessary changes in accordance with the consumers’ aspirations,
desires and changing options. Through this study the researchers have recognized the significance of brand
ambassadors, quality, design and features, and brand name to become major influential buying motives. Based
on these high-ranking buying motives, there could be an opportunity to design the company’s offerings as well
as communication mixes to attract and retain the significant number of young consumers. This requires heavy
concentration from the corporate sector in influencing this unique market both in designing products and services
as well as targeting and positioning these markets for youth. With reference to the saving habits, more than 70
percent of youngsters in Muslim community are involved in savings at conventional places which is a major
business opportunity for country’s banking industry. This research study, therefore, advocates that it is very
imperative for marketing managers to know and gather information about the spending patterns, buying motives,
saving habits, information gathering sources, sources of influence for purchase decisions, parents’ opinion in
considering the children’s opinion, by the approximately 76 million young Indian Muslim consumers. The
results of this survey are investigative in nature and should be tested and reviewed with further research studies
because of the radical and speedy changes in this demographic segment of the market. Both economically and
commercially, Indian Muslim segment in general and Muslim youth segment in particular is most profitable as
well as beneficial based on the present magnitude of market and changing trends of spending patterns and buying
motives.
6. Conclusion
The think-tank of the marketing department should recognize the potentiality of the Muslim young consumers
market and have to closely monitor the changing trends related to pooling of pocket money, spending patterns,
buying motives, media choices; saving habits. They will prove constructive to the business community in
enjoying the expected level of profitability and also to win the hearts of the target market consumers. Based on
this study, the Indian corporate sector in general and marketers evolved in the food and beverages, personal
items, entertainment, education related products and services in particular have an enormous opportunity to
appraise their present marketing plans, policies, procedures, programs, strategies and budgets. If necessary, there
could be a chance to promulgate further modifications in those to accurately gratify the young Indian Muslim
consumers’ expectations. As an emerging market segment, if any company desires to focus on this segment with
their market strategy then it will be most lucrative and an effective strategy for attaining its goals. In this
juncture, the implementation of these research results present a meaningful and pragmatic foundation, backed by
solid research data which is constructive both to the Indian corporate sector as well as to the world of academia.
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