1. Alex Thornton
Mobile: 07498 773 160
To obtain a challenging sales and marketing position, which would allow for a continuation of my career in management
and sales. Whereby my strengths, skills, experience and knowledge can meet and exceed company goals and
expectations, or to use these transferable skills to move into new industries.
A professional sales and marketing orientated manager from an international manufacturing/distribution background
with international business development experience working in B2B and B2C. Managing and implementing budgets,
control of P & L, setting targets and analysing results. Technically astute and experienced in building companies and
business from start, managing all aspects of operations. Hands-on with high achievements. Progressed through a strong
and focused career from junior level to senior level with a strong commercial experience and knowledge. Recruited and
managed staff, motivated and created a culture and environment of “can do can win”.
Manage the entire sales cycle. Develop customer relationships on a professional and personal level in a multi-cultural
With knowledge of hardware, software, cloud environment, analytics, security, networks, connectivity. Able to design
and present the concept of solution, working with legacy analogue environments, IP and digital environments.
With real responsibilities’ and authority in:
Business: Strategy & Management in sales, marketing and business development
Financial: Assuming full accountability, Budgets, P & L and targets.
Staff: Recruiting, Building, managing, mentoring, training and assessing staff and teams.
Management: Setting policy and procedures, implementing necessary changes
Planning: Setting and delivery plans, reviewing and assessing against results.
Marketing: Created the “go to market strategy” implemented the marketing activities to generate leads, brand
and product awareness.
Operations: Oversaw all operational matters and aligned to business objectives.
Customers: Implemented the customer management policy.
Pricing: Reviewed pricing strategies to meet market expectations and business requirements.
Products: Identified gaps in product portfolio and streamlined wastage.
Built business units and companies from start to €3.6 turnover in EMEA region.
Directed the global sales and marketing strategy to generate over $20m T/O in international sales
Led the design and launch of new products to market.
Pre-sold more than 200 units before launch & production.
Introduced and educated the market to new technology, products and applications.
Creating demand and awareness in the market for technology, products and brands
Developed key relationships with companies such as Selex, Ultra, L3, BAe, Thales, Cobham, Kongsberg,
Siemens, Bosch, Norbain, ADI, Chubb, Tyco, Bushnells, EOn, BAA, DAA, PSNI, RBS, Canary Wharf,
Barclays Bank, Gala Casino’s, Bluewater Shopping Centre, Kuwait Border, Metropolitan Police, MoD, etc.
Built up a successful international network of channels and partners across the global market
Managed and negotiated multi-million dollar contracts/agreements with customers.
Won major projects with defence contractors/integrators & foreign governments.
Led and motivated teams to succeed in overachieving targets and objectives.
Since finishing with Dali, I have been fortunate to be able to focus and pursue some personal goals with the ACF (Army
Cadet Force) and traveling around the world. This is something that I made a purposeful decision in taking time out from
my career to exploit. Having done a lot of travelling on business to many countries and fabulous cities, I did not get the
chance to explore them so I used the last several months to revisit many of them and see them from a tourist aspect,
the architecture and the culture. It was also good to have some of my contacts to support me and to be able to socialise
05/2013 - Present Army Cadet Forces (Reserves). Sergeant Sussex ACF & Ardingly College
MTI (Military Training Instructor) the training cadets in the MoD Army syllabus. Also Duke of Edinburgh representative.
In addition to my commercial leadership experience is my ACF leadership experience, I have to plan and plot the
management of other adult staff and senior cadet NCOs, ensuring that all elements of the military training syllabus is
2. being met, carry out risk assessments, ensure health and safety is met at all times. I have to implement the training
programmes, instruct and asses cadets as they progress through their Army Proficiency Course. Awaiting Officer
As a cadre commander, I can be responsible for the management of 10-20 adult staff and up to 100 cadets of all ages
and ranks. Within the detachment, I have up to 30 cadets parading twice a week. Key to the development of the cadets
is delivering the right training for both their cadet career progression and their own personal development into young
adulthood. I need to deliver a fun and exciting environment, manage recruiting and retention, manage all resources,
assets and resources, this includes weapon handling and weapon safety.
05/2014 – 06/2016 Dali TechnologyLtd International
Established the subsiduary for a leading Chinese manaufacturer of thermal imaging systems for the security, defence,
law enforcement, hunting and thermograhic markets. Managed the development of the EMEA region.
Implemented and directed the business strategy to establish a new company and turn into a profitable company.
Created the marketing plan to generate awareness and interest in the company, its products and services, using
direct and in-direct activities.
Operational management of the company. Responsible for 6 UK staff and 10 remote staff in China.
Led the development and the launch of new products to bring to market and achieved over £200k in pre-orders.
Led and managed the EMEA regional development to generate business of over £1m worth of sales through the
appointment of channels, distributors and key partners in addition to the $5m t/o via the head office in China.
Managed all financial aspects and operations of running the company.
Ensuring the companies policy & procedures are adhered and conforms to the highest standards aligned with the
03/2010 – 04/2014 Eunir Systems NV International
Sales & Marketing Director
Established the european subsiduary for a leading Chinese manufacturer (Wuhan Guide Infrared) of thermal imaging
systems for the security, defence, law enforcement, hunting and thermograhic markets. Managed and directed the sales
& marketing teams in developing of the EMEA region then rest of the World.
Responsiable for an annual P/L budget of €600k to managage the Belgium/UK office operations.
Personally developed business that achived over €3.6m t/o.
Recruited and managed a team of sales, administrators and engineers.
Led the management and development of international customers.
Implemented change and international commercial awarness in the head office in China.
Led the global marketing activities to create and establish a leading brand in the defence and secuirty market
Directed the overall global business stratagy that achived sales from $100m to over $120m.
Set and monitored the KPIs, revenue targets for the company, reviewed the preformance against results.
Led the R & D team in the development of new products, directed the launch to the International market.
06/2009 – 03/2010 Heatsec Ltd Crawley
Established my own business as a distributor for leading manufacturers of thermal imaging cameras supplied into the
commerical security, law enforcement & hunting markets, supplying installers/integrators and retailers across the UK
and Ireland. Created over £200k T/O, with 25% profit. Supported installers/integrators with the design and
implementation of thermal products into applications.
09/2005 – 06/2009 FLIR Systems Ltd West Malling
FLIR are the global leaders in thermal imaging cameras and technology development into the defence and security
markets. Responisable for the development and management of new channels. Introduced a marketing and educational
program into the security market to create awarness and generate oppertunties, and managed the sales of OEM
products to system integrators. Developed business from start to $3m t/o.
06/2001- 08/2005 Cieffe Ltd Guildford
UK subsidiary for an Italian manufacturer for CCTV systems and Video Analytics. Supplying installers & integrators.
Responsible for the management of the sales team in achieving the company’s £1m targets
02/1998 – 05/2001 Loronix/Verint Systems Ltd Weybridge
Business Development Manager
3. Responsible for the management and development of set verticals. Manufacturer for DVR/NVR and CCTV cameras.
Achieved target of over £1m.
05/1992 – 01/1998 Steljes Ltd Chiswick
Business Development Manager
Responsible for the management and development of a UK region. Europe’s largest distributor for AV/presentation
solutions. Achieved target of over £600k.
01/86 – 03/92 – 03/1995 HM Forces Army
(Regulars & Reserves) Global
B1 Sup Spec, Driver, B1 Staff Car Driver, Close Protection Operator, Radio Operator, MHE Operator and instructor,
MT Documents & Accounts, Military Training Instructor. Tours in South Atlantic, Northern Ireland, Europe and Middle
East. Commanded and led men in theatres of conflict. Selected for specialist training and recommended for
04/1982 - 11/1985 Irish Army
3 years in the Irish FCA as a driver, in a support role to the regular Army
SKILLS/ATTRIBUTES/STRENGTHS/EXPERTISE AND PERSONAL ATTRIBUTES
MS Office (word, excel, PowerPoint, publisher), Sage, Adobe Acrobat, Movie Maker, Visio. Maximiser CRM.
Project management, sales & marketing, financial & budgeting management, strategy planning.
Business development, client retention, training, product launch.
Motivator, leader, mentor. Communicator, negotiator, commercially astute.
Calm, determined, problem solver, tactful, patient. Successful.
Honest, empathy, committed, flexible & adaptable, approachable, organised, focused.
EDUCATION/TRAINING & SPECIALIST QUALIFICATIONS
A levels in Maths (C) English (C) Business (A) Tech/Mech Drawing (A)
Forward Operator, Class 1 Sup Spec, Ammo Store man, B1 Staff Car Driver/Close Protection, Signals/Radio
Operator, HazMat, Weapons Trained, Sharp Shooter, FMT600: HGV, Forklift, RTFL, Motorcycle. Military Training
Various sales training, product/technology courses
Level 1 Football coach. Football manager. Qualified referee
SC Level Security Cleared
Emergency 1st Aid at Work
Association of Sales Professionals
Institute of Sales & Marketing Managers
Duke of Edinburgh Award Scheme
Strong leadership’s skills in board governance, new business development.
Implementation and monitoring of policy and procedures.
Entrepreneurial with commercial acumen and excellent management skills.
Results-oriented with a positive outlook and a clear focus on high quality and business profit.
Experienced in working in the international market, culture and politics.
Financially and commercially astute and focused.
Negotiating, listening and presenting.
HOBBIES & VOLUNTARY
Actively involved in the local community with football coaching and the Army cadet Force. Offering my leadership and
mentoring skills to help develop youngster into adulthood. Personal and professional development and enjoys
socialising and being active. Reading and learning. Adventurous and sporty, likes to travel.