User Experience design is an important aspect in software development. There is often times a linear process designers follow to create an overall User Experience. What guides the designer’s decisions outside of user testing and software requirements is a set of intuition factors. This presentation covers Intuition Factors used when designing software with hardware components.

1. Intuition Factors
Alex Shirazi
Mobile Central Europe
February 5, 2015
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the rise of usability

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Everyone wants usable software
Everyone wants good design

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Design is becoming an essential element for
creating a successful company
Yves Behar
Founder Chief Designer fuseproject, CCO Jawbone, creative co-founder OUYA, August co-founder
“

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Intuition Factors

6. What is Intuition?
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using or based on what one feels to be true even
without conscious reasoning; instinctive
the ability to understand something immediately,
without the need for conscious reasoning.

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especially true for mobileespecially true for mobile

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User interface design is a combination of data
collected from user testing and research and
intuition.
So, one part data and one part intuition

9. What is Data?
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Data is quantitative/statistics
A/B Testing
User Research Results
Heat Maps
Bugs/Software Issues
A/B
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So, one part data and one part intuition

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personal
instinct
experience
driven
learned
usability
perceived
usability
Intuition Factors

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personal instinct
What seems right to me as a designer?

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personal
instinct
40%
Increase
Source: http://www.slideshare.net/Divante/wud-na-pradze3

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experience driven
What has been successful in the past?

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learned usability
What has become a standard within the software user base?
Facebook (iOS)
GoDaddy (iOS)

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learned usability
Google Hangouts (Android)

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perceived usability
What do I think the user will do in this scenario?

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personal
instinct
experience
driven
learned
usability
perceived
usability
Intuition Factors

20. Confirm with Data
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Data is quantitative/statistics
A/B Testing
User Research Results
Heat Maps
Bugs/Software Issues
A/B
#

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