Content is King… but Strategy Rules
B2B content marketing is growing quickly. Your competitors have jumped on the content bandwagon. But most B2B marketers believe their content marketing is ineffective.
Translation: More content does not mean better content. And content without direction and focus falls short of expected results.
But… with a content strategy, you can boost effectiveness by up to 600%!
How do you achieve that?
Develop a B2B Content Strategy Around Christmas…Take a Chapter Out of the B2C Playbook
What do B2C marketers work toward all year? Black Friday, shopping’s’ biggest day of the year.
Now, what do B2B marketers work towards all year? The annual trade show.
Think about it. Trade shows result in more revenues than any other sales event. Many companies earn the majority of their sales in the course of a week.
To maximize this opportunity, you’ll need professional, persuasive and potent marketing content.
But… combine content strategy with trade show planning and you have a winner.
See the slide show below how to simplify and perfect your content marketing strategy… while creating more effective content.