This week I'm focusing on B2B content marketing. Why? Because it's an area where, as a B2B marketer, time hasn't left you in the rear view mirror.
That means there’s still time to profit from this trend! In fact… you have huge opportunity to outflank the more than 60% of your competition.
Stats show that 9 out 10 marketers use content marketing. By itself, that stat doesn't mean much.
Here’s a more meaningful stat: fewer than 4 out of 10 marketers say they employ content marketing effectively.
Read the presentation below to find out how to bump up your B2B content to the next level and surpass the competition.
2. B2B Content Marketing:
The Challenge… The Opportunity
EVERYONE’S DOING IT
(91% of B2B Marketers Use Content Marketing)
BUT…
MOST HAVEN’T MASTERED IT
(Only 36% are effective at it)
Data from @laurenkgray/The Visual Brand
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3. B2B Content
Marketing
To stay ahead of the competition,
you must:
Compete effectively…
Break through the noise…
Gain & Retain Customers
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4. Compete Effectively…with Inbound
Marketing
Plan B2B content for the
entire sales process
Target the customer with
tailored content along the
buying cycle
One MESSAGE, One VOICE
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5. Hit the Benefits Hard…
What positive, bottom line
benefits can your company
make?
Stop Customers in Their Tracks with
Compelling B2B Content
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6. Build TRUST
Go beyond what you provide
… and how you do it…
Go beyond added value...
Provide continuing
value
Publish B2B Content that gains & Retains
Customers…
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7. Turbocharge Your B2B Content with the
Content Trifecta
1. LEAVE NO GAPS – publish for the entire
sales process
2. Develop the RIGHT MESSAGE with the
RIGHT CONTENT
3. Provide QUALITY CONTENT that BUILDS
RELATIONSHIPS for the LONG-TERM
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8. Elevate Your B2B Content:
Killer Content = Integrated Content
To stay ahead of the competition
build on your content… and
INTEGRATE your message
to DRIVE results
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9. What’s Trending Today….
Surging in popularity
Mobile Marketing
Telling stories
Knowledgeable content
Marketing Channel
explosion
Examples
Smartphones: Quick
Response Code links
Content: Case Studies
Value Added Content: White
Papers
Multimedia Marketing:
Podcasts, webinars, blogs, social
media, etc.
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10. Call Alex Milo @ 256-886-4684 to Find Out More About How to Boost Your Lead
Generation and Achieve Breakthrough Results
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11. This presentation was created by:
Alex Milo
B2B Copywriter & Consultant
“Helping generate leads for transportation & logistics companies”
Professional B2B copywriter and is certified in SEO copywriting. He consults and writes original B2B
marketing content helping transportation and logistics companies develop and implement their content
marketing strategies.
• Certified Professional Logistician (CPL). He has over 25 years of transportation and logistics experience,
having worked in operational, customer service, and business development positions.
Connect with Alex on:
LinkedIn
Google+
www.b2bcopywriting-alexmilo.com
ABOUT
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