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11/15/2014B2B Copywriting & Consulting
B2B Content Marketing:
The Challenge… The Opportunity
EVERYONE’S DOING IT
(91% of B2B Marketers Use Content Marketing)
BUT…
MOST HAVEN’T MASTERED IT
(Only 36% are effective at it)
Data from @laurenkgray/The Visual Brand
11/15/2014B2B Copywriting & Consulting 2
B2B Content
Marketing
To stay ahead of the competition,
you must:
 Compete effectively…
 Break through the noise…
 Gain & Retain Customers
11/15/2014B2B Copywriting & Consulting 3
Compete Effectively…with Inbound
Marketing
 Plan B2B content for the
entire sales process
 Target the customer with
tailored content along the
buying cycle
 One MESSAGE, One VOICE
11/15/2014B2B Copywriting & Consulting 4
Hit the Benefits Hard…
What positive, bottom line
benefits can your company
make?
Stop Customers in Their Tracks with
Compelling B2B Content
11/15/2014B2B Copywriting & Consulting 5
Build TRUST
 Go beyond what you provide
… and how you do it…
 Go beyond added value...
 Provide continuing
value
Publish B2B Content that gains & Retains
Customers…
11/15/2014B2B Copywriting & Consulting 6
Turbocharge Your B2B Content with the
Content Trifecta
1. LEAVE NO GAPS – publish for the entire
sales process
2. Develop the RIGHT MESSAGE with the
RIGHT CONTENT
3. Provide QUALITY CONTENT that BUILDS
RELATIONSHIPS for the LONG-TERM
11/15/2014B2B Copywriting & Consulting 7
Elevate Your B2B Content:
Killer Content = Integrated Content
To stay ahead of the competition
build on your content… and
INTEGRATE your message
to DRIVE results
11/15/2014B2B Copywriting & Consulting 8
What’s Trending Today….
Surging in popularity
 Mobile Marketing
 Telling stories
 Knowledgeable content
 Marketing Channel
explosion
Examples
 Smartphones: Quick
Response Code links
 Content: Case Studies
 Value Added Content: White
Papers
 Multimedia Marketing:
Podcasts, webinars, blogs, social
media, etc.
11/15/2014B2B Copywriting & Consulting 9
Call Alex Milo @ 256-886-4684 to Find Out More About How to Boost Your Lead
Generation and Achieve Breakthrough Results
11/15/2014B2B Copywriting & Consulting 10
This presentation was created by:
Alex Milo
B2B Copywriter & Consultant
“Helping generate leads for transportation & logistics companies”
 Professional B2B copywriter and is certified in SEO copywriting. He consults and writes original B2B
marketing content helping transportation and logistics companies develop and implement their content
marketing strategies.
• Certified Professional Logistician (CPL). He has over 25 years of transportation and logistics experience,
having worked in operational, customer service, and business development positions.
Connect with Alex on:
LinkedIn
Google+
www.b2bcopywriting-alexmilo.com
ABOUT
11/15/2014B2B Copywriting & Consulting 11

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B2B Marketers: Close the B2B Content Marketing Gap...Before Your Competition Does

  • 2. B2B Content Marketing: The Challenge… The Opportunity EVERYONE’S DOING IT (91% of B2B Marketers Use Content Marketing) BUT… MOST HAVEN’T MASTERED IT (Only 36% are effective at it) Data from @laurenkgray/The Visual Brand 11/15/2014B2B Copywriting & Consulting 2
  • 3. B2B Content Marketing To stay ahead of the competition, you must:  Compete effectively…  Break through the noise…  Gain & Retain Customers 11/15/2014B2B Copywriting & Consulting 3
  • 4. Compete Effectively…with Inbound Marketing  Plan B2B content for the entire sales process  Target the customer with tailored content along the buying cycle  One MESSAGE, One VOICE 11/15/2014B2B Copywriting & Consulting 4
  • 5. Hit the Benefits Hard… What positive, bottom line benefits can your company make? Stop Customers in Their Tracks with Compelling B2B Content 11/15/2014B2B Copywriting & Consulting 5
  • 6. Build TRUST  Go beyond what you provide … and how you do it…  Go beyond added value...  Provide continuing value Publish B2B Content that gains & Retains Customers… 11/15/2014B2B Copywriting & Consulting 6
  • 7. Turbocharge Your B2B Content with the Content Trifecta 1. LEAVE NO GAPS – publish for the entire sales process 2. Develop the RIGHT MESSAGE with the RIGHT CONTENT 3. Provide QUALITY CONTENT that BUILDS RELATIONSHIPS for the LONG-TERM 11/15/2014B2B Copywriting & Consulting 7
  • 8. Elevate Your B2B Content: Killer Content = Integrated Content To stay ahead of the competition build on your content… and INTEGRATE your message to DRIVE results 11/15/2014B2B Copywriting & Consulting 8
  • 9. What’s Trending Today…. Surging in popularity  Mobile Marketing  Telling stories  Knowledgeable content  Marketing Channel explosion Examples  Smartphones: Quick Response Code links  Content: Case Studies  Value Added Content: White Papers  Multimedia Marketing: Podcasts, webinars, blogs, social media, etc. 11/15/2014B2B Copywriting & Consulting 9
  • 10. Call Alex Milo @ 256-886-4684 to Find Out More About How to Boost Your Lead Generation and Achieve Breakthrough Results 11/15/2014B2B Copywriting & Consulting 10
  • 11. This presentation was created by: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies”  Professional B2B copywriter and is certified in SEO copywriting. He consults and writes original B2B marketing content helping transportation and logistics companies develop and implement their content marketing strategies. • Certified Professional Logistician (CPL). He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions. Connect with Alex on: LinkedIn Google+ www.b2bcopywriting-alexmilo.com ABOUT 11/15/2014B2B Copywriting & Consulting 11