1. Alex Manzano
Professional Profile
I’m a results-focused marketing specialist, with extensive knowledge and skills in marketing communications for
Higher Education. With several years of digital marketing experience, marketing communication plans, brand
building, data analytics, budget development, and social media marketing. I’m very versatile and always
striving to deliver innovative content in all marketing communications.
Marketing Specialist
www.linkedin.com/in/alex-manzano/
EM: amanzano09@gmail.com
PH: 951. 318. 9962
AD:1979 Wellington Lane #53
Vista, CA 92081
EXPERIENCE Marketing Data & Administrative Coordinator // CSUSM // 2015 - Present
Responsible with compiling and analyzing all data analytics for the marketing department
which includes website data analytics, social media analytics, survey data, and answering
the return on investment for all digital marketing. Provided data analytic reports and
created strategic marketing plans. Generated and maintained the marketing budget
(1.3 million) for all degree and professional certificate programs, following University
policies and financial policies. Developed and implemented media strategies for
both digital and print advertising. Managed and developed a student assistant team
overseeing a variety of marketing projects.
Marketing Assistant // CSUSM // 2011 - 2015
Created social media content and maintained all platforms for Extended Learning.
(Facebook, Twitter, LinkedIn and YouTube) Assisted brand development through designing
flyers, brochures, signs/banners and digital marketing. Developed engaging news content
for press releases and administered to media press contacts to promote degrees and
professional certificate programs.
Volunteer Work // Upward Bound - CSUSM // 2010 - 2011
Worked towards helping high school students get into post-secondary education, by
providing presentations covering topics in course planning, college entrance exams, and
career exploration. Worked with students individually or in small groups, reviewing and
reinforcing class lessons, mentoring and helping them with find information for reports.
EDUCATION Bachelor of Science in Business Admin. (Marketing) // CSUSM // 2009 - 2015
SKILLS
PROFESSIONAL
Marketing Comm.
Web Design
Graphic Design
Branding
Data Analytics
Marketing Research
PERSONAL
Teamwork
Creativity
Critical Thinking
Pragmatism
Idealist
Reliable
CERTIFICATIONS
REFERENCES
Google Analytics Certification // January 2017 - December 2018
AdWords Mobile Certification // January 2017 - May 2018
References upon request.
