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Facebook Insights
http://facebook.com/insights
Section 1, Group 10
Elena Penyaeva-Shelley
Alex Khmurets

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Facebook Insights
 Introduced in 2010
 Allows business owners to
create and monitor Facebook
pages
 Used to promote events,
products, and services
 Provides anonymous user
insights and interaction insights
 Creates several kinds of
measures

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User Insights
 Total page likes (number of fans)
 New likes
 View number of fans over time periods
 External Referrers
 Users who arrived to Page from a URL that is not part of
http://facebook.com
 Demographics
 Gender, age, countries, cities, languages

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Interaction Insights
 Reach
 Number of people who have seen a certain post.
 Engaged Users
 Number of people who have clicked anywhere on the post
 People Talking About This
 Number of people who have created a story from a post

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“Overview”

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Demographics

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Location

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“Talking About This”

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Pros
 Privacy concerns are
addressed directly
 “Page admins never have
access to an individual's
personal data in Page
Insights.”
 Minimum fanbase required to
preserve anonymity
 Smooth integration with
Facebook’s advertisement
platform to target specific
demographics

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Cons
 Data latency and range
 Confusing and redundant
terminology
 Fake Facebook profiles
 Organic reach vs. viral reach
vs. paid reach
 Custom metrics require
tedious analysis

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Demo