Demonstrating the importance of brand search results and how to influence them, ensuring people only see positive, controlled content when searching for your organisation.
7. On average, they
drive the most
amount of traffic to
any website
@AlexJuddz / #brightonSEO
Conductor, Web Visit Channel Distribution, 2014
8. Search results are
perceived to be the
most credible source
of information
@AlexJuddz / #brightonSEO
Grayling/Onepoll, Survey of 2,000 UK adults and 2,000 US adults, October 2017
9. Just one negative
search result can
cause up to 22%
potential leads to go
elsewhere
@AlexJuddz / #brightonSEO
Moz, 2015