2. Finding my audience
To achieve my target audience, I made sure that both my soap
trailer and my ancillary products contained features to enhance
stereotypical features of my target audience, therefore enticing my
target audience to watch my soap.
I made my characters similar to those on current e4
programmes. This allows stronger representations of modern
My target audience is similar teenagers to be displayed throughout my soap.
to that of e4’s. Hence why I
chose to use this as the
channel for my soap trailer.
“ E4 is very popular for a
younger audience, with the
majority of ages being
between age 14-25.”
3. How audiences affect the product
I asked questions a variety of questions to a variety of people in order to estimate whether or not my
soap relates to my specific target audience.
Do you watch soaps
How old are you?
10 to 25
26 to 40 Yes
40 to 60
60 + No
How would you watch soaps? After seeing the Nagreave
Road trailer, would you
watch the soap?
TV
Internet
Catchup
Yes
No
4. How audiences affect the product
How often would you watch Which of the priducts do
soaps? you think is the most
4 to 5 times a effective form of
week advertisement
2 to 3 times a
wekk
Billboard
Once a week
Magazine
Trailer
Never
5. Audience feedback
For my audience feedback I got my friends and family to watch my soap trailer and asked them what they
thought I needed to improve on and what they thought was good. This is what they said.
“The backing music goes well with the
transitions of the trailer”
“It is a bit unclear what storyline some
of the characters are a part of”
“I was able to relate to the narratives
that were portrayed in the trailer and
“It was easy to see that the trailer
it was easy to compare to real life
would be played on e4”
situations”
I will take this feedback and apply it to modify my current products to improve the quality and the
realism of them.
6. Audience feedback
This is the audience feedback from my first draft of my soap front cover. I will take what these comments say
to develop and improve my front cover.
“The colours don’t go very well
together”
“The layout is a bit odd, some things
don’t look right”
“The heading “I'm pregnant” doesn’t
seem to stand out very much”
“All of the text looks to simple. A soap
front cover should be more interesting
and varied.”
7. Audience feedback
This is the audience feedback from my edited version of my soap front cover. I have changed what my
audience thought could be improved. This is what they now thing about my front cover.
“The main stand stand out well on the
front cover”
“The layout works very well together”
“The colour scheme works well with
the genre of the soap”
“The heading “I'm pregnant” stands
out better ”
