51. how do you search for the
right business model?
52. 1 understanding
business models
2 prototyping alternatives
of âwhat could beâ
3 evaluating your
business model design
4 testing business models
with customer development
72. key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM
73. The Business Model Canvas
key
activities
value
proposition
customer
relationships
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
key block block customer
partners segments
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
cost COST STRUCTURE REVENUE STREAMS revenue
buildi
structure building key ng building streams
block
resources
block
channelsck
blo
images by JAM
86. Nespressoâs business Model
KEY KEY Value CUSTOMER CUSTOMER
PARTNERS ACTIVITIES Proposition RELATIONSHIPS SEGMENTS
B2C marketing
tion
distribu Nespre
sso
households
Club (espresso fans)
*** Nespresso
ine pod production
coffee mach machines
rs
manufacture businesses
KEY etail
CHANNELS
**** r
RESOURCES Nespresso ts
coffee outle mail
pods
growers distribu order
tion
e
coffe channel
s
m
Nespresso.co
pod produ call
ts
paten ctio n center Nespresso
facilities
stores
COST STRUCTURE REVENUE STREAMS
B2C
distrib sales of Nespress
resso o
production ution sales of Nesp
marketing machines
pods
100. 4 out of 10 people in the world lack
even the most simple latrine to perform
their needs
101.
102.
103. * single-use toilet bag
* self-sanitizing
* biodegradable
* turns into fertilizer
* (mainly) targeted at poor people
* low production cost
* people already pay for sanitation
104. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
106. come up with as many business
model ideas as possible for the
Peepoo bag (not full Canvases)
107. * single-use toilet bag
* self-sanitizing
* biodegradable
* turns into fertilizer
* (mainly) targeted at poor people
* low production cost
* people already pay for sanitation
108. make rough
prototypes of the
different alternatives
to analyze, evaluate
and compare them
126. building
block
building
buildin block
g blo
ck
building
block building
block
build
ing
block
building
building block
block
build
ing
block
building buil
di
block blo ng
ck
buildin
g
block
127. SWITCHING
Â
COSTS
How
 easy
 or
 diïŹcult
 is
 it
 for
 customers
Â
to
 switch
 to
 another
 company?
128. with
Â
this
 amazing
 device
Â
you
 can
 have
 thousand
Â
songs
 in
 a
 pocket
129. ...and
Â
youâr
 screwing
 us
Â
because
 it
 has
 just
Â
become
 more
 diïŹcult
 to
Â
switch
 devices
130. RECURRING
Â
REVENUES
Is
 every
 sales
 a
 new
 eïŹort
 or
 will
 it
 result
Â
in
 follow-Ââup
 revenues
 and
 purchases?
Â
How
 evenly
 distributed
 are
 your
 revenues
Â
through
 the
 year?
131.
132. EARN
 BEFORE
Â
YOU
 PAY
Are
 you
 earning
 money
 before
Â
you
 are
 spending
 it?
133.
134. GAME
 CHANGING
Â
COST
 STRUCTURE
Is
 your
 cost
 structure
 substanSally
Â
diïŹerent
 and
 beTer
 than
 those
 of
Â
compeStors?
136. GETTING
 OTHERS
Â
TO
 DO
 THE
 WORK
How
 much
 does
 your
 business
Â
model
 get
 customers
 or
 third
 parSes
Â
to
 create
 value
 for
 you?
141. SCALABILITY
How
 rapidly
 and
 how
 easily
 can
 you
Â
grow
 your
 business
 model
 without
Â
hi[ng
 roadblocks
 (e.g.
 infrastructure,
Â
customer
 support,
 etc.)?
151. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
152. testing
4 business
models with
customer
development
153. a business model might look
great on paper...
building
block
building
buildin block
g blo
ck
building
block building
block
build
ing
block
building
building block
block
build
block
ing
.. but after all
it is only a...
building buil
di
block blo ng
ck
buildin
g
block
154. ... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
guess
g uess guess