burn your business plan how
to design, test, and pivot your business model @business_design #bmgen

“ no business plan survives
the first contact with customers Steve Blank, entrepreneur & author ”

“ plans are worthless, but
planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”

plan your search for successful
business models

1 2 3 design test
pivot

? but hey what actually
is a business model?

but hey what actually is
a ur y o business model?

buzz
group

explain your business (model) to
your seat neighbor

? how do business model
discussions generally look?

“ Any problem can be
made clearer with a picture Dan Roam, author ”

Business
Model
Canvas

describe, challenge, design, and invent
business models more systematically

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building building block block building
building building block building block block block building block building block building block build ng ing building buildi bloc k block block

? why is this so
important today?

FOCUSING ON PRODUCT INNOVATION IS
NOT ENOUGH ANYMORE

“ our competitors aren't taking
our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”

“ If you spend all
your time looking at your competition, your product will look like your competition's ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w

1 design

You've got to bumble “
forward into the unknown Frank Gehry, architect ”

[source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

? what does that have
to do with business models and my organization?

“ if you freeze to
an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”

“ ... if you refine
it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”

“ ... the crudeness of
the early models in particular is very deliberate Jim Glymph, Gehry Partner ”

building building block block building
building building block building block block block this is a crude prototype building block building block building block build ng ing building buildi bloc k block block

“ prototyping is the conversation
you have with your ideas Tom Wujec, designer ”

2 test

-$800m

a business model might look
great on paper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k

... a set of hypotheses
guess guess guess guess guess guess guess guess guess gues s guess guess

“ there are no facts
in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”

business model layer how t
at sho oul d st be el c our mo d is is y nes s th usi r b ork you w building block building block building bloc k block building building block block building block building block building block building block buildin g g block building buildin block block

exp hypothesis layer hyp lici
tly out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block

test layer test test test
test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe

“ Run experiments with customers,
let the customer vote, don't rely on the boss to vote. Scott Cook, founder Intuit ”

3 pivot

“ pivots are business model
changes without crisis Steve Blank, entrepreneur & author ” an d wi too thou m b t uch urni cash n g

“ If there's something I've
learned in the last four years, it's the power of iteration. Rapidly create, test, change... Scott Cook, founder Intuit ”

CHEAPLY LEARNING PIVOTING = FROM
FAILURE

“ The way to succeed
is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM

how to se arch and
“ pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows it's shit ” on Twitter via @thulme & @tamewhale

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