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Business Models Beyond Profit - Social Entrepreneurship Lecture
1. how to systematically build!
BUSINESS MODELS
BEYOND PROFIT
Alex Osterwalder, PhD!
www.businessmodelgeneration.com
Twitter: business_design
2. this was a three hour lecture given at
Jacobs University, Bremen, in the context
of impACT3 - a pan-European student
competition for social entrepreneurship
www.act-for-impact.net
sponsored by
6. â IÊŒve found that investors
typically have two pockets,
one for donations and one for
â
maximizing proïŹts
Matt Scott, co-founder COSMOS Ignite
8. proïŹt
potential
+
social impact
â
+
potential
old school
not-for-proïŹt
â
9. proïŹt
potential
+
old school
corporation
social impact
â
+
potential
old school
not-for-proïŹt
â
10. proïŹt
potential
+
old school
corporation
x
social impact
â
+
potential
old school
not-for-proïŹt
â
11.
12. â Business must
be for proïŹt but
proïŹt must also
be for purpose
â
Mads Kjaer
co-founder MYC4
13. proïŹt
potential
+
new school of
old school conscientious
corporations
entrepreneurs
social impact
â
+
potential
old school not-
for-proïŹts
â
59. OVERLAY
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
images by JAM
60. OVERLAY
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
images by JAM
61. THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
62. THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
building
block!
building building building
block! block! block!
building
block! KEY DISTRIBUTION
RESOURCES CHANNELS
building
block!
building
block! building
block!
COST STRUCTURE REVENUE STREAMS
building
building building
block!
block! block!
82. â pattern in architecture is the
idea of capturing architectural
design ideas as archetypical
â
and reusable descriptions
Christopher Alexandert, Architect
87. 3rd party-funded business models
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
to
ency
tend s on
focu oney
m
do nor ( e)!
proposal c
writing!
proposal! sour
donor!
KEY DISTRIBUTION
RESOURCES CHANNELS
t
no direc â
ck
reputation! edba iary!
â$fe nefic
e
mission!
fr om b recipient!
COST STRUCTURE REVENUE STREAMS
donations!
88. â The dependence of nonproïŹts
on begging â oops, I mean
fundraising â limits the sectorÊŒs
self-respect, independence,
â
vision, and impact
Michael Shuman, author of âGoing Localâ
95. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
mobile
connectivity!
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
96. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
network mobile
management! connectivity!
KEY DISTRIBUTION
RESOURCES CHANNELS
Telenor! license!
network!
COST STRUCTURE REVENUE STREAMS
network
management!
97. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
network mobile
management! connectivity!
KEY DISTRIBUTION
villagers!
RESOURCES CHANNELS
vide
Telenor! license! how do you pro
to
c onnectivity
n they
network!
vill agers whe y
COST STRUCTURE poor to bu
are too REVENUE STREAMS
a phone?!
network
management!
98. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
n
by providing a
loan
inte rmediary a
e and
to b uy a phon
network s!
mobile
c all service
Grameen management! connectivity! resell
Bank!
KEY DISTRIBUTION
villagers!
RESOURCES CHANNELS
phone
ladies!
Telenor! license!
network!
COST STRUCTURE REVENUE STREAMS
network
management!
99. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
network mobile
Grameen management! connectivity!
Bank!
KEY DISTRIBUTION
villagers!
RESOURCES CHANNELS
phone
income ladies!
opportunity!
Telenor! license!
phone ladies!
network! Grameen branches!
COST STRUCTURE REVENUE STREAMS
network
management!
100. customer-funded business model
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
network mobile
Grameen management! connectivity!
Bank!
KEY DISTRIBUTION
villagers!
RESOURCES CHANNELS
phone
income ladies!
opportunity!
Telenor! license!
phone ladies!
network! Grameen branches!
COST STRUCTURE REVENUE STREAMS
communication
network revenues!
management!
112. â If you freeze to an idea too quickly,
you fall in love with it. If you reïŹne it
too quickly, you become attached to
it and it becomes very hard to keep
exploring, to keep looking for better.
â
Jim Glymph, Gehry Partners