If you are an executive you should know how to reflect on business model innovation. No matter what industry you are in...

1. BUSINESS MODEL INNOVATION matters !

2. consider Eric

3. Eric works for…

5. he joined the music industry for…

6. … the glitz

7. … & glamour

8. in those days he used to go out with …

9. Pearl on Thursday…

10. Sara on Friday…

11. and Cris on Saturday

12. but things have changed…

13. CD Sales

14. now Eric is working on…

15. … Thursday

16. … Friday

17. … and Saturday

18. he is blaming…

20. and…

22. so Eric hired…

23. Rosen & Craig, Law Firm

24. to hunt down …

25. Lisa, 12, illegal downloader

26. but Eric really should have focused on…

27. BUSINESS MODEL INNOVATION

28. consider…

30. AMIE st. first gives songs away for 0.- USD

31. but the more a tune is downloaded…

32. … the more AMIE st. charges

33. BUSINESS MODEL INNOVATION that’s

34. BUSINESS MODEL INNOVATION that’s new talent discovery

35. BUSINESS MODEL INNOVATION that’s distribution channels

36. BUSINESS MODEL INNOVATION that’s revenue streams

37. now consider…

39. Nokia is launching an “all-you-can-eat” music service

40. it’s called Nokia “comes with music”

41. pay a monthly subscription …

42. … and listen as much as you want

43. BUSINESS MODEL INNOVATION that’s

44. BUSINESS MODEL INNOVATION that’s building a platform

45. BUSINESS MODEL INNOVATION that’s leveraging brand

46. BUSINESS MODEL INNOVATION that’s with recurring revenues

47. consider…

49. they offer a really neat service…

50. imagine you’re shopping…

51. or working out…

52. and you hear a tune you like…

53. … but don’t know the title or artist

54. with Shazam you can…

55. dial a number…

56. hold your phone to the speakers…

57. … and get the title and artist by SMS

58. you know how they make money?

59. communication and SMS charges…

60. … and sales commissions

61. BUSINESS MODEL INNOVATION that’s

62. BUSINESS MODEL INNOVATION that’s product innovation

63. BUSINESS MODEL INNOVATION that’s new channels

64. BUSINESS MODEL INNOVATION that’s new revenues streams

65. and then of course there is…

66. well, you know this one

67. now you might be saying…

68. … I’m not in the music industry

69. but consider…

70. the pharma industry

71. generic drugs India!

72. the telco industry

73. VoIP for free!

74. the car industry

75. oil prices

76. consider your industry !

77. so, what’s to do?

79. … probably not the best solution

80. so, consider this…

81. BUSINESS MODEL CANVAS the

82. reflect systematically on your business model

83. areas 4

84. WHAT?

85. WHAT? WHO?

86. WHAT? WHO? HOW?

87. WHAT? WHO? HOW? $? € ?

88. building blocks 9

89. WHAT? HOW? $? € ? WHO?

90. WHAT? WHO? HOW? $? € ? CUSTOMERS

91. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS

92. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS

93. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS

94. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS

95. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?

96. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?

97. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?

98. WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES

99. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK

100. how do you use the business model canvas?

101. assemble a team with diverse perspectives

102. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…

103. brainstorm like crazy…

104. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes

105. go and try

106. go and try it really works

107. but click on that “vote” button first

108. check out my blog for more: http://business-model-design.blogspot.com

109. or contact me for a conference or workshop engagement [email_address]