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Business Model Innovation Matters

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If you are an executive you should know how to reflect on business model innovation. No matter what industry you are in...

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Business Model Innovation Matters

  1. BUSINESS MODEL INNOVATION matters !
  2. consider Eric
  3. Eric works for…
  4.  
  5. he joined the music industry for…
  6. … the glitz
  7. … & glamour
  8. in those days he used to go out with …
  9. Pearl on Thursday…
  10. Sara on Friday…
  11. and Cris on Saturday
  12. but things have changed…
  13. CD Sales
  14. now Eric is working on…
  15. … Thursday
  16. … Friday
  17. … and Saturday
  18. he is blaming…
  19.  
  20. and…
  21.  
  22. so Eric hired…
  23. Rosen & Craig, Law Firm
  24. to hunt down …
  25. Lisa, 12, illegal downloader
  26. but Eric really should have focused on…
  27. BUSINESS MODEL INNOVATION
  28. consider…
  29.  
  30. AMIE st. first gives songs away for 0.- USD
  31. but the more a tune is downloaded…
  32. … the more AMIE st. charges
  33. BUSINESS MODEL INNOVATION that’s
  34. BUSINESS MODEL INNOVATION that’s new talent discovery
  35. BUSINESS MODEL INNOVATION that’s distribution channels
  36. BUSINESS MODEL INNOVATION that’s revenue streams
  37. now consider…
  38.  
  39. Nokia is launching an “all-you-can-eat” music service
  40. it’s called Nokia “comes with music”
  41. pay a monthly subscription …
  42. … and listen as much as you want
  43. BUSINESS MODEL INNOVATION that’s
  44. BUSINESS MODEL INNOVATION that’s building a platform
  45. BUSINESS MODEL INNOVATION that’s leveraging brand
  46. BUSINESS MODEL INNOVATION that’s with recurring revenues
  47. consider…
  48.  
  49. they offer a really neat service…
  50. imagine you’re shopping…
  51. or working out…
  52. and you hear a tune you like…
  53. … but don’t know the title or artist
  54. with Shazam you can…
  55. dial a number…
  56. hold your phone to the speakers…
  57. … and get the title and artist by SMS
  58. you know how they make money?
  59. communication and SMS charges…
  60. … and sales commissions
  61. BUSINESS MODEL INNOVATION that’s
  62. BUSINESS MODEL INNOVATION that’s product innovation
  63. BUSINESS MODEL INNOVATION that’s new channels
  64. BUSINESS MODEL INNOVATION that’s new revenues streams
  65. and then of course there is…
  66. well, you know this one
  67. now you might be saying…
  68. … I’m not in the music industry
  69. but consider…
  70. the pharma industry
  71. generic drugs India!
  72. the telco industry
  73. VoIP for free!
  74. the car industry
  75. oil prices
  76. consider your industry !
  77. so, what’s to do?
  78.  
  79. … probably not the best solution
  80. so, consider this…
  81. BUSINESS MODEL CANVAS the
  82. reflect systematically on your business model
  83. areas 4
  84. WHAT?
  85. WHAT? WHO?
  86. WHAT? WHO? HOW?
  87. WHAT? WHO? HOW? $? € ?
  88. building blocks 9
  89. WHAT? HOW? $? € ? WHO?
  90. WHAT? WHO? HOW? $? € ? CUSTOMERS
  91. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS
  92. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS
  93. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
  94. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
  95. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?
  96. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?
  97. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?
  98. WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES
  99. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK
  100. how do you use the business model canvas?
  101. assemble a team with diverse perspectives
  102. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…
  103. brainstorm like crazy…
  104. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes
  105. go and try
  106. go and try it really works
  107. but click on that “vote” button first
  108. check out my blog for more: http://business-model-design.blogspot.com
  109. or contact me for a conference or workshop engagement [email_address]

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