Nana Bianca is a startup studio orbiting in Florence.

2. VISION
In the next 10 years many digital companies
will emerge and significantly change
economic as well as social aspects.
Most of these companies will be former
startups that have been accelerated in
dedicated, experienced and efficient
environments.

3. WHO We are
Nana Bianca is a startup studio
orbiting in Florence.
It fosters digital essential products,
combining human, financial and
relationship wise capital.
How we like to say “we support
digital entrepreneurs in the initial
phases of their lives, but even after”.
FOUNDERS
PAOLO BARBERIS
JACOPO MARELLO
ALESSANDRO SORDI

4. WE BUiLD COMPaNiES
We have been fostering the Net
since ’94.
First with Dada and today with
Nana Bianca we support innovative
startups with global and scalable
business models.

5. WE SHARE skills
Nana Bianca aims to involve
quality human resources:
full-stack developers, creatives with
an eye for details and dedicated
entrepreneurs.
Together we build big companies.

6. A government act that helps to define the new
benefits available to the startups.
An association that represents all the players in this
new market.
A Pre-Seed Fund dedicated to the startup
acceleration.
A VC dedicated to the growth of the best
Italian startups.
A Crowdfunding platform for investors and
entrepreneurs.
Club digitale is the first investment club
in startup.
ECO-SYSTEM

7. 60 startups
6,5M investments
35M funds to follow up
investments.
1300 startup profiles.
10M+ operations on
NUMBERS
siamosoci.com
16 startups
5M investments
1+2

8. Nana Bianca invests
in businesses where
online advertising
is the key point for
scaling up.
BUSINESS AREA

9. GROWTH MODEL
The startup studio
connects projects with the
best teams.
The teams work on ideas
shared inside Nana Bianca
and receive funds.
The teams go
independently and expand
the Nana Bianca
ecosystem.
nbnb

10. GRAVITATIONAL PULL
Nana Bianca attracts teams from
all over Italy and once the
companies are created they stay
settled in the territory.
A startup studio of strong
attraction capable of
repopulating the territory with
young and innovative companies.

11. PRIVILEGED OBSERVATORY
The startup studio acts like a
research and development
centre.
It is a privileged observatory for
external companies wanting to
invest in the future.

12. Nana Bianca’s startup
headquarters are based
all over the country. Firstly we test
businesses in national market and
then we scale to European and
worldwide markets.
GEOGRAPHY
Revenues Breakdown
Global startup revenues

13. 0
20
40
60
80
DEVELOPER DESIGNER COMMUNICATION SALES
26Startups
72% men
28% women
average team:
5,5 people
148Employees
PROFESSIONALS
average age:
25 years old

14. The activities are all oriented towards testing the business model
and eventually its market launch.
Working Space
UX & Graphics
Web Marketing
ENVIROMENT
Recruiting Support
Social Media Marketing
Product & Business Reviewing

15. Business model definition
Product development
Market testing
Support on funding
research
Maturity
Nana Bianca’s
acceleration program
can last from
3 up to 9 months.
During this period we
provide the accelerated
startups with all they
need to grow and
develop their business.
ACCELERATION

16. STARTUP IN THE SPACE

17. STARTUP IN THE SPACE

18. Mobile APP E-commerce Advertising Web services IOT
Games
Entertainment
Technology
Homedesign
Food
Fashion
PORTfOLiO

19. The NaNa
bUiLt

20. Freapp is a web and mobile platform
dedicated to the mobile applications
community of users and developers.
Users can organize their phones, find the
best applications and share suggestions
with friends. Freapp promotes and
collects reviews for developers so they
can increase their installations and
improve the user experience. With more
than 7 Million people that downloaded
the Android e iOS Apps, Freapp
generated more than 60 Million
downloads in 30 months of activity.
Freapp
www.freapp.com
Contact:
Filippo Satolli
filippo.satolli@freapp.com
Via Pindemonte 63, Florence
Founded
2012
Category
Technology
Industry
Mobile App
Status
Live
Funding
500k
Filippo Satolli
COO, ex-consultant "reformed", tech
enthusiast with more than 10 years of
experience in the digital industry
Saverio Mucci
CTO, Python Addicted, Django Fan, past
experiences custom ERP solutions and
hight traffic consumer websites
B

21. Instal.com is a mobile advertising
network focused on apps and games.
Through its innovative proprietary
platform Instal supply technical and
marketing solutions that fits the needs
for all the mobile players: developers,
publishers, agencies and advertisers.
Based on a performance model or the
definition of a fixed cost per download
(CPI – Cost per Install), instal allows
advertisers to reduce the acquisition
costs and publishers to optimise their
mobile revenues.
Instal
www.instal.com
Founded
2013
Status
Live
Funding
500k
Filippo Satolli
COO, ex-consultant "reformed", tech
enthusiast with more than 10 years of
experience in the digital industry
Saverio Mucci
CTO, Python Addicted, Django Fan, past
experiences custom ERP solutions and hight
traffic consumer websites
Antonella D’Alessio
(Marketing & Sales Director, mobile
advertising addicted, past experiences in
mobile marketing, passionate in new
technology and philosophy.)
Contact:
Federica Stiscia
hello@instal.com
Via Pindemonte 63, Florence
B
Category
Technology
Industry
Advertising

22. Viralize is an online platform for the
distribution of video advertising.
Advertisers who have a video to promote
can launch video campaigns on the
platform, while publishers who have a
website (or a blog) can earn money by
showing videos that are distributed by
Viralize.
Viralize
www.viralize.com
Founded
2012
Status
Live
Funding
800K
Marco Paolieri
(Co-founder & CEO, PhD in Computer
Architecture)
Maurizio Sambati
(Co-founder & CTO, Former Ask Jeeves and
Microsoft Bing)
Ugo Vespier
(Co-founder & CPO, Researcher in real-time
analytics)
Contact:
Marco Paolieri
hello@viralize.com
Via Pindemonte 71, Florence
Category
Entertainment
Industry
Advertising

23. Domee is focused on managing the user
online presence.
The company has developed a product
that allows anyone to automatically
create a website. From content published
on social networks, which is associated
with a domain of first and second level
available for purchase.
Domee
www.domee.com
Founded
2012
Status
Live
Funding
450K
Jarrod Fath
(Project Manager)
Simone Falcini
(Founder & CTO)
Valerio Gioia
(Founder & CEO)
Francesco Pisano
(Founder & developer)
Contact:
Simone Falcini
info@dotweb.it
Via Pindemonte 63, Florence
B
Category
Entertainment
Industry
Web Services
Jarrod Fath
jarrod@domee.com
Via Pindemonte 63, Florence

24. Pop.it allows the registration of Internet
domain names with over 70 extensions
available at affordable prices.
With Pop.it, anyone can be online in a
few minutes with a private hosting
service, a personal email address, and
manage all the services and
administrative aspects from the same
control panel.
Pop.it
www.pop.it
Founded
2013
Status
Live
Funding
100k
Simone Falcini
(Founder & CTO)
Valerio Gioia
(Founder & CEO)
Francesco Pisano
(Founder & Developer)
Contact:
Valerio Gioia
info@dotweb.it
Via Pindemonte 63, Florence
Category
Technology
Industry
Web Services

25. The Nana
aCCeLeRateD

26. Buru Buru is an e-store that promotes
and sells contemporary design products
for the home sector. They offer the best
prices of the best design and decoration
brands.
Buru Buru is a startup with a 90% female
team that can handle internally dynamic
commercial, advertising, creative and
strategic.
Buru Buru
www.buru-buru.com
Founded
2013
Status
Live
Funding
525k
Sara Campani
(Founder & marketing)
Lisa Gucciarelli
(Founder & Project Manager)
Sara Gucciarelli
(Founder & Computer Engineer)
Contact:
Sara Gucciarelli
info@buru-buru.com
Via Pindemonte 63, Florence
Category
Home design
Industry
E-Commerce

27. Balzo is a game app company for
mobile platforms (Android, iOS,
Windows Phone).
Technology, scripts, music and animated
graphics are developed in-house. They
are specialized in high utilization rate and
strong engagement games. The well-
known titles: Fables Escapes, Patty and
Combat Kroms, Alien Garden, Color
Parking.
Balzo
www.balzo.eu
Founded
2013
Status
Live
Funding
50k
Stefano Bonaiuti
(Developer)
Giuseppe Lapenta
(Developer)
Vincenzo Santalucia
(UX Design)
Dario Trovato
(Commercial & Marketing)
Contact:
Giuseppe Lapenta
info@balzo.eu
Via Pindemonte 63, Florence
A
Category
Games
Industry
Mobile App

28. Sconto Digitale is a flash sale
e-commerce platform focused on the
Italian market.
The user can find and select particularly
advantageous offers and access to the
deals with the simplicity, immediacy and
appeal of flash-sales.
Scontodigitale
www.scontodigitale.it
Founded
2013
Status
Live
Funding
75k
Contact:
Andrea Nardi Dei
info@3nd.it
Via Pindemonte 63, Florence
Andrea Nardi Dei
(Managing Director)
Diego Di Sepio
(Software development)
Francesco Limberti
(Software development)
Elisa Scapin
(Administration)
Category
Technology
Industry
E-commerce

29. VINO75 is a dedicated e-store for wine
lovers.
The wines in the catalog of VINO75 are
carefully selected in collaboration with
expert sommeliers to offer customers the
best products from small and large
producers. The logo represents the
fusion of the word wine with the contents
of a bottle of Bordeaux: 0,75 cl.
Vino75
www.vino75.com
Founded
2014
Status
Fundraising
Funding
900k
Contact:
Andrea Nardi Dei
info@3nd.it
Via Pindemonte 63, Florence
Andrea Nardi Dei
(Managing Director)
Diego Di Sepio
(Software development)
Francesco Limberti
(Software development)
Elisa Scapin
(Administration)
Category
Food
Industry
E-commerce

30. Jot Url is a web platform for the
creation and monitoring of shortened
URLs and QR codes that allows clients
to measure the metrics of offline
marketing campaigns.
JotUrl is an efficient integration between
online and offline communications.
Joturl
www.joturl.com
Founded
2012
Status
Live
Funding
30k
Contact:
Janosh Lenzi
jl@joturl.com
Via Valerio Santelli 43, Florence
Janosch Lenzi
(Ceo & Cofounder)
Vincenzo Bonelli
(Investor & Commercial)
A
Category
Technology
Industry
Web Services

31. Family Nation is an efficient eco-baby
and maternity boutique for new parents.
It is a dedicated e-store that sell
children’s items from all over the world.
The products are carefully selected for
quality, sustainability, design; helping
parents select and provide shopping
information and guides.
Family Nation
www.family-nation.it
Founded
2013
Status
Live
Funding
50k
Contact:
Emilia Mugnai
info@family-nation.it
Piazza Desiderio 2, Florence
Aidan Cox
Co-founder and COO (oversight website e
operations) - 15 years experience in the
management of financial and software
projects for the United Nations
Development Programme in Afghanistan
and in Bangkok
Emilia Mugnai
Co-founder e CEO (oversight buying e
marketing) - 10 years experience in the
management of social law project for the
United Nations Development Programme
in Afghanistan and in Bangkok
A
Category
Fashion
Industry
E-commerce

32. Sgnam is a web and mobile food
delivery service for the best italian
restaurants.
The final user can customize the order,
choose, change or remove ingredients
from a particular dishes.
The app is also dedicated to the
management of orders.
Sgnam
www.sgnam.it
Founded
2013
Status
Live
Funding
250k
Contact:
Giovanni Cavallo
info@sgnam.it
Via Gandino 1/ 2, Bologna
Giovanni Cavallo
(CEO, MSc in Economics and business
Administration at Bologna University)
Lorenzo Lelli
(CTO, MSc in Computer science and
technology at Milan University)
Marta Biffi
(COO, MA in Media Communication at
Catholic University of Milan. Hotel
Relations for Trivago Italy)
A
Category
Food
Industry
Web Services

33. Gourmant is a flash sale e-commerce
platform dedicated to Italian culinary
excellence.
The supplier provides the products at a
discount and Gourmant proposes it to its
customers.
Discounts up to 50% compared to
traditional channels.
Gourmant
www.gourmant.com
Founded
2013
Status
Live
Funding
525k
Contact:
Daniele Biffoli
info@gourmant.com
Via Pisana 106/r, Florence
Daniele Biffoli
founder, MSC in Economics at Bocconi,past
experiences in a pharmaceutical company.
Now is a gourmant developer.
Giovanni Brandini
co-founder, MSc in Law e Master all’EADA
of Barcellona, past experience in ACF
Fiorentina as a sponsorship manager
Category
Food
Industry
E-Commerce

34. Wowcracy is a crowdfunding platform
for fashion designers. A marketplace
where designers can upload their
collections and collecting preorders.
Users can discover new fashion
collections, before they arrive on the
market. They are actively involved in the
process of creating new products, with
the possibility of greater involvement
with new brands and designers.
Wowcracy
www.wowcracy.com
Founded
2013
Status
Live
Funding
25k
Contact:
Luca Vigliocco
24 Chiswell Street, London
info@wowcrazy.com
Andrea Gulisano
(Operations & UX. MBA - MIT Sloan School of
Management)
Marco Torello
(IT. Interoute, Hosting engineer)
Davide Tronzano
(PR & Designer scouting director. Martini &
Rossi SPA - Brand manager)
Lucas Vigliocco
(MKTG & Art direction. MKTG at Caterina
Tiazzoldi, Researcher at Columbia University
New York)
Category
Fashion
Industry
Web Services

35. Quickwit is a web and mobile multi
game platform that allows users to
challenge their friends.
There is a Facebook App and for the
mobile side a iOS and Android native
app.
Quickwit
Quickwit
Founded
2013
Status
Live
Funding
50k
Contact:
Andrea Pezzino
andrea.pezzino@nilwave.com
Luca Bertelli
(Co-founder & Chairman)
Andrea Pezzino
(Co-founder & CEO)
Category
Games
Industry
Mobile App

36. Seejay creates stories by the immense
flow of data and content in the social
networks.
The platform allows the user to collect,
organize, and publish pictures, video,
audio, text and all the "user-generated
contents" (UGC) to build real-time
storytelling collection around any theme
or topic: news of the day, places,
products, trending, topics.
Seejay
www.seejay.co
Founded
2013
Status
Live
Funding
90k
Contact:
Fabrizio Ferreri
info@seejay.co
Via Eugenio Di Mattei 20, Catania
Carlo Brunelleschi
(Co-founder & CEO).
Cofounder of Maiora
Labs, background in
telcos, specialized in
mobile and open data.
Fabrizio Ferreri
(Co-founder & COO).
PhD in Logica, Master
in Economics.
Andrea Ortis
(CTO). PhD in
computer science and
5 years of experience
as web developer.
Fabrizio Verrocchi
(CCO). Background in
fashion industry and
adv in Sixty group
and in Maiora Labs.
Category
Entertainment
Industry
Web Services

37. Lorenzo Vinci is the club dedicated to
Italian culinary delight enthusiasts that
lets you know, taste and get at discount
prices the best products from national
small and medium companies. Convinced
that quality and yumminess are a long
term-investment, Lorenzo Vinci also
works on dedicated events and a
magazine.
Lorenzo Vinci
www.lorenzovinci.it
Founded
2013
Status
Live
Funding
200k
Contact:
Walfredo della Gherardesca
info@vincifood.com
Via Mauro Macchi 42, Milano
Walfredo della Gherardesca
(Co-founder and managing director).
Federico Pastre
(Co-founder)
Category
Food
Industry
E-Commerce

38. Salesoar is a centralized multi-channel
eCommerce platform to create, manage
and optimize advertising campaigns on
Google Adwords, Facebook and other
leading channels.
Salesoar provides marketers with a
centralized and scalable way to create,
manage and optimize advertising
campaigns for ecommerce(s) on multiple
channels.
Salesoar
www.salesoar.com
Founded
2015
Status
Live
Funding
50k
Contact:
Salesoar SRL
Via Pindemonte 71, Florence
contatto:
hello@salesoar.com
Mario Veri
(Ceo & Founder)
Mario is one of the founder of Salesoar. He
previously worked on DataTXT, a project
focused on text analysis in cooperation
with the University of Pisa. He also worked
for one of the top Search Engines,
Ask.com, and was one of the founders of a
startup that meant to build a local oriented
social network. Mario earned a Master
Degree in Computer Science at the
University of Pisa.
Category
Advertising
Industry
E-commerce

39. Listupp is your personal gateway to the
fashion retail
industry. It aggregates fashion products,
provides a community for fashion lovers
to inspire you and your friends and, last
but not least, lets you easily search and
compare the products you love.
Listupp
www.listupp.it
Founded
2015
Status
Live
Funding
100k
Contact:
Listupp SRL
Via Pindemonte 71, Florence
contatto:
hello@listupp.com
ALBERTO BAGGIO
(Cofounder & CEO )
LORENZO MOSCHI
(Cofounder & CCO)
ALESSANDRA VESCIO
(Content Strategist & Account Manager)
MARCO CAVALIERE
(SEM & Facebook Ads )
Category
E-Commerce
Industry
Fashion
I

40. The nana
iNVeSTMeNTS

41. MusixMatch is currently the world’s
largest and official Lyrics Catalogue
with more than 30M users worldwide
and primary destination on mobile and
connected devices for Songs Lyrics
passionate. Available on iOS, Android,
WP, Spotify, Chrome, TV, MusiXmatch has
ensured worldwide agreement with top
Music Publishers as Universal Publishing,
Emi Publishing, Sony ATV, BMG, Warner
Chappel, and more.
MusixMatch
www.musixmatch.com
Founded
2010
Status
Live
Funding
8,8M
Contact:
Massimo Ciociola
info@musixmatch.com
Via S. Vitale 5, Bologna
Massimo Ciociola
(Founder & CEO).
Gianluca Delli Carri
(Founder & COO).
Giuseppe Costantino
(Co-Founder & Engineer).
Valerio Paolini
(Co-Founder & Engineer).
I
Category
Entertainment
Industry
Mobile App

42. wiMAN is an Italian Startup founded in
2011 with the aim of making the access
to Wi-Fi networks easier.
Thanks to its router, targeted to the Small
Business, wiMAN acquired the distinctive
payoff “The Social Wi-Fi Network”. With
its hotspots, wiMAN helps thousands of
businesses - mostly Italian - to share their
Wi-Fi networks with the customers in an
easy, safe and "social" way: in fact,
customers connect to the Internet
through the Social Login (Facebook or
Google).
Wiman
www.wiman.me
Founded
2011
Status
Live
Funding
700K
Contact:
Massimo Ciuffrida
info@wiman.me
Corso Matino 1, Mattinata
Massimo Ciuffrida
(Co Founder & CEO)
Michele di Mauro
(Co Founder & CTO)
Stefano di Prima
(Co Founder)
I
Category
Technology
Industry
IOT

43. Depop is a fun new way to buy and sell
items from a smartphone. Free to
download, users upload stylish mobile
images and details of items they’d like to
sell to the Depop marketplace for the
community to view. It’s a fast, simple and
social way to discover new and
interesting items for sale. Depop
shoppers can follow sellers, like and
comment on items for sale and chat
directly with sellers before they buy.
Depop
www.depop.com
Founded
2011
Status
Live
Funding
5M
Contact:
Runar Reistrup
taina@depop.com
Simon Beckerman
(Founder).
Runar Reistrup
(CEO).
Category
Fashion
Industry
Mobile App
I

44. Misiedo is an online platform that
enables users to discover and book
restaurants in real-time.
The platform also allows users to read
reviews before taking their pick. At the
same time allows the restaurant to
manage the reservations.
Misiedo
www.misiedo.com
Founded
2011
Status
Live
Funding
1M
Simone Tomaello
(Founder & CEO).
Andrea Cadamuro
(CTO).
Category
Food
Industry
Mobile App
Contact:
Simone Tomaello
info@misiedo.com
Via Torino 135, Mestre - Venezia
I

45. Timbuktu makes mobile toys and games
for creative learning.
The mission is promote imagination as a
tool to discover the world. All our
products are designed in Milan and
developed in San Francisco. Timbuktu is
part of 500startups and won Best Design
at Launch Education and Kids 2012.
Timbuktu
www.timbuktu.me
Founded
2012
Status
Live
Funding
500K
Category
Entertainment
Industry
Mobile App
Contact:
Elena Favilli
hello@timbuktu.me
Elena Favilli
(Founder & CEO).
Francesca Cavallo
(Co-Founder and Creative
Director).
Samuel Motta
(Art Director and UI Designer).
I

46. Wight is a led light that reinvents the
way you see light by selecting your
favorite colors.
With you can create a different color for
each of the nine sectors that make up
each side of the cube. Ecology and
economy are within the DNA of Wight.
The LEDs do not heat up nor emit any
harmful substances and they consume
half the energy of normal energysaving
lamps.
Wight
www.my-wight.com
Founded
2012
Status
Live
Funding
250K
Category
Entertainment
Industry
IOT
Contact:
Paolo Superti
paolo.superti@brain.it
Stefano Ferraro
(Founder & CEO).
Paolo Superti
(General
manager).
Claudio Verratti
(Sales &
Marketing).
Luca Simon
(Hardware
manager).
Team Nana
Bianca
(Design, graphic
and digital
Marketing).
I

47. www.nanabianca.it
THaNK YOU