3. Gimmie enables Mobile Marketing Campaigns
inside apps by distributing coupons.
Coupons are transformed into rewards in a game
like system. The coupons are low to high level
discounts and free products. Users win virtual
points just for using the app and which are used
to keep unlocking the more valuable rewards.
Founded in July 2011, San Francisco
Our Story
Friday, June 8, 2012
4. Just like a traditional arcade, players play games and
exchange points to redeem for real-life rewards and prizes.
Users get to choose their reward from an array of stores which
becomes a Mobile Marketplace!
How It Works
Friday, June 8, 2012
5. Just like a traditional arcade, players play games and
exchange points to redeem for real-life rewards and prizes.
Users get to choose their reward from an array of stores which
becomes a Mobile Marketplace!
How It Works
Friday, June 8, 2012
6. How It Works
Users unlock more valuable rewards as they
earn more points.
FREE!
NIKE LEBRON 9
Friday, June 8, 2012
7. How It Works
Redemption process
Coupon codes
Users are shown a unique promo
coupon code that they can enter at
the online store.
Emailed instructions
For unique businesses, reward
redemption instructions can be
communicated via email instead,
i.e. Physical in-store coupon print-
outs, direct contact with store etc.
Instant shopping
“Claim Your Reward” brings the
user directly to the online storeʼs
webpage!
Friday, June 8, 2012
8. White Label Model
JC Penney Rewards
Create a branded rewards store to
boost retention, loyalty, and brand
affinity. Build a captive audience
around JC Penney Rewards.
Friday, June 8, 2012
9. Incentivization
Use Coupons to build your funnel
Create a branded rewards store to boost retention, loyalty, and
brand affinity. Build a captive audience around JC Penney
Rewards.
Friday, June 8, 2012
10. In-Game Example: Bingo Bash
Create a branded Rewards Room
Embed the JCPenney experience in the gameʼs DNA to
build a captive audience
Friday, June 8, 2012
11. Increase Facebook activity
Facebook logins, Likes, Shares,
automatic posts upon redemptions
Facebook Integration
Features
Friday, June 8, 2012
12. Market Data
✓ Age group
✓ Location
✓ Gender
✓Total Users
Demographic Data
✓ Time spent browsing
reward
✓ Amount of time spent to
get reward (customer buyer
intent)
✓ # of rewards claimed
✓ # of User Click-throughs
✓ # of Notifications in app
✓ # of Facebook Posts
FREE Analytics
Receive behavioral and usage data
Friday, June 8, 2012
13. Bingo Bash Stop the Knights Noo Mag Ziggurat Missile Defender
OvenBreak
50 developers are registered.
App Showcase
MegaJumpMy Horse
Combined total of at least
20million downloads worldwide.
Our partnered apps have family family content
and cater to a large global audience
Friday, June 8, 2012
14. A Free Trial
1. Target a specific demo and geography to
give out coupons and prizes too
2. Brand gets free exposure on platform
3. Obtain Facebook likes when users claim
their reward
4. Reach a global audience of 1 Million users a
day
Friday, June 8, 2012
