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Enhancing
Ecommerce and
Collaboration using
Web 2.0
Alejandra Ma. Arteaga
Trending Blogs
TechnologyBlogs
Tech City News
Tech City News is a British blog considered the
leading resource of news, events and information
for technology innovators.
It includes information about technology, its
importance, and the innovative businesses and
people behind it.
Tech City News is perfect for those who enjoy
reading about all the technological advances
throughout the world, and how can they help you
on both your personal and professional life.
ZDNet
ZDNet brings together the reach of global and the
depth of local, delivering 24/7 news coverage and
analysis on the trends, technologies and
opportunities that matter to IT professionals and
decision makers.
ZDNet is the destination for professionals seeking
to research technology-related issues, and solve
business technology problems.
GigaOm
GigaOm is a globally known tech blog that focuses
on helping business leaders understand the
implications of emerging technologies and their
impacts on business, media, and society.
These blog is fit for people who is future-oriented
and curious about innovative technology. It allows
their readers to adapt in a fast-changing world.
Financial/Business
Blogs
The Big Picture
The Big Picture is a leading financial weblog
created by Barry Ritholtz, an important economic
journalist of the United States.
Within the blog, Ritholtz offers his general
thoughts and insights into issues that affect the
economy, capital markets, financial planning,
investing and trading.
Bigcommerce
Nowadays, major advancements have been observed in
the commercial use of the Internet. E-commerce has
been evolving and expanding through time. To the
business world, this is both a strength and a weakness
as it challenges them to be innovative.
Bigcommerce includes several e-commerce tips,
advices, and inspirational articles for entrepreneurs and
businessmen to use as an idea generator to innovate
their online stores and organizations.
Conversion XL
Conversion XL (abbreviated CXL) offers through
their blog actionable business advice, latest
research and experiments on conversion
optimization and getting better business results.
This blog was founded by an entrepreneur who is
devoted to growing the size and quality of the
whole conversion optimization community.
EntertainmentBlogs
BuzzFeed
BuzzFeed is a recognized blog that offers a wide
variety of entertainment sections, such as celebrity
news, interesting videos, quizzes to tell which
character you are in a specific series or movie,
kitchen recipes and tips, between others.
This blog is excellent to keep readers updated on
the celebrity world while enjoying of other activities
such as cooking or learning.
Hollywood Hiccups
Hollywood Hiccups is a vibrant online blog
dedicated to fans of soaps and reality shows who
enjoy the latest news, spoilers, interviews and
recaps.
It provides up-to-date comprehensive coverage of
all what fans want to know.
Austin 360
Austin 360 contains everything about
entertainment, food, music, and more from the Live
Musical Capital of the World.
This blog mainly offers interesting selections of
cultural and artistic features of Austin, Texas. It is
constantly sharing attractive movie, series, and
music reviews for all of those who are interested on
those areas.
Collective Intelligence
What is Collective Intelligence?
A form of intelligence that arises from the collaboration and
competition of many individuals, usually of the same species.
Why is it Important for Us?
Increasing our individual
knowledge
Generating new ideas
Problem solving
Making better and more informed
decisions
And for Organizations?
Facilitates the organization as a
whole to gather information, to
innovate, to generate knowledge,
and to act effectively based on the
knowledge it has generated.
Wikipedia is a free online collaborative encyclopedia of world information
that is populated and maintained by the user community.
Example of Collective Intelligence:
Wikipedia
Web-Based Collaboration Tools
Cloud Storage and Sharing Tool:
Dropbox
Dropbox is a file hosting service that offers
cloud storage, file synchronization, personal
cloud, and client software.
The main advantage of Dropbox is that it allows
users to access to all the files saved in the
software from any device that is connected with
your account.
Also, it is a safe place to keep your documents.
For example, if your computer has a meltdown,
or your phone dies, your files are still available!
Main Options of Dropbox
Add comments to any file
View all kinds of files such as PDFs,
Power Point presentations, etc
Share your files with your friends, co-
workers, and associates.
Always Safe
Either if you have technical
problems or accidentally delete
files, Dropbox keeps your
documents in their cloud storage
and retrieve deleted files.
Note/Task Management Tool:
Evernote
Evernote allows you to collect, nurture, and share
ideas across desktop and mobile platforms.
This application is an excellent collaboration tool
because it helps us to organize our daily lives.
It provides many features that simplify some of the
most important tasks.
Hence, this reduces the amount of time and effort
we input to these activities and makes us more
productive.
Evernote’s Main Utilities
Record important lectures and talks for
later reviews
Snap photos and make the text
searchable
Clip articles from the web right into
your notes
Set a reminder on your note and it will
pop up right when needed
Draw and write on PDFs
Word Processor Tool:
Google Drive Docs
Google Drive’s Docs allows you to collaborate
with your friends, team members, or co-workers.
You can all work on the same document at the
same time without having to use just one
computer or being in the same place.
Users can create a Word-like document and open
them in any device you have, such as your
phone, tablet, or computer. It is accessible and
easy to work with.
Google Drive Docs: Main Features
Intelligent editing tools and styles:
It is very easy to format texts and paragraphs. You can choose from
hundreds of sources and add links, images and drawings.
Easier Teamwork:
With Google Docs, all members can modify a file at the same time from
different devices.
Internal Search Engine:
You can search for images, drawings, inspirational quotes, graphs, and
links without having to open another tab or leave the application.
Professional
Connecting Tool
LinkedIn
LinkedIn is a social networking site designed specifically for the
business community.
Benefits of Having a LinkedIn Account
Facilitates the job search
Helps you to be more
accessible to recruiters and
employers.
Allows you to expand your
networks and connections
Displays your professional
position in a more attractive
way
Look for Jobs
Under the “Jobs” tab,
you can search for
jobs, save your
searches, and set up
job alerts.
Following and
Expanding Connections
You can follow your favorite
companies pages, connect with
friends, classmates, and colleagues,
and be updated of what they share
in their accounts.
Accessible to Recruiters and Employers
When creating your profile, make sure you include all relevant
information regarding your professional life. With the right keywords,
potential employers will be more able to successfully notice you and
take you into account for further recruiting.
LinkedIn Boosting your Professional Career
LinkedIn allows you to display your résumé in a fluid and more
interesting way, thus you stay relevant in the digital world.
It gives you the opportunity to market your personal brand for free.
Also, it helps us keep updated with the innovations within your
industry.
LinkedIn as Your Own Publicist
Your account is visible to everyone
within LinkedIn, including friends,
employers, CEOs of important
companies, between others.
This means that your professional
information is available on the
Internet, increasing your digital
presence.
The more you use and update your
account, it becomes easier for others
to find you.
My Personal Blog
Blogging
A blog is a website containing a
writer’s or group of writers’ own
experiences, observation, opinions,
between others.
Starting a blog brings you many
benefits, such as boosting your
digital presence.
Blogging helps you build a Network
• Starting a blog is a guaranteed way to
expand your networks.
• Valuable and interesting blog posts
attract readers who may comment or
contact you through personal
messages either to ask for help or
help you improve.
• A blog is also a good platform for
reaching out to others.
Improve your Search Engine Optimization
• Ultimately, search engines want to
deliver results that are helpful to their
users. When you write a series of in-
depth, valuable articles around a
topic, Google takes notice.
• Each high-quality blog post that you
publish is another opportunity to get
traffic from search, which will
optimize your search engine.
Take Control of your Online Identity
• When somebody searches for you online,
you want to make sure that they get an
accurate and complete picture of who you
are and what you’re all about.
• Starting a blog that covers all the bases in a
great way to control your online identity and
make sure that the top result on Google
makes the right first impression.
What is Shopify?
Shopify is an online store platform that allows you to build an online
store and gives you great tools so you can succeed. If you are thinking
about creating a virtual store or start making money from home selling
products online, this platform will be the easiest way to get started.
Main Features
Social Media
Integration
You can contact your
customers and sell via
Facebook and
Messenger
You can update your store via Shopify
Mobile
Unlimited products, gift cards,
inventory checkups
Provides custom reports regarding your sales, visitors,
customer behavior, and your overall finance balance.

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Enhancing E-commerce and Collaboration using Web 2.0

  • 4. Tech City News Tech City News is a British blog considered the leading resource of news, events and information for technology innovators. It includes information about technology, its importance, and the innovative businesses and people behind it. Tech City News is perfect for those who enjoy reading about all the technological advances throughout the world, and how can they help you on both your personal and professional life.
  • 5.
  • 6. ZDNet ZDNet brings together the reach of global and the depth of local, delivering 24/7 news coverage and analysis on the trends, technologies and opportunities that matter to IT professionals and decision makers. ZDNet is the destination for professionals seeking to research technology-related issues, and solve business technology problems.
  • 7.
  • 8. GigaOm GigaOm is a globally known tech blog that focuses on helping business leaders understand the implications of emerging technologies and their impacts on business, media, and society. These blog is fit for people who is future-oriented and curious about innovative technology. It allows their readers to adapt in a fast-changing world.
  • 9.
  • 11. The Big Picture The Big Picture is a leading financial weblog created by Barry Ritholtz, an important economic journalist of the United States. Within the blog, Ritholtz offers his general thoughts and insights into issues that affect the economy, capital markets, financial planning, investing and trading.
  • 12.
  • 13. Bigcommerce Nowadays, major advancements have been observed in the commercial use of the Internet. E-commerce has been evolving and expanding through time. To the business world, this is both a strength and a weakness as it challenges them to be innovative. Bigcommerce includes several e-commerce tips, advices, and inspirational articles for entrepreneurs and businessmen to use as an idea generator to innovate their online stores and organizations.
  • 14.
  • 15. Conversion XL Conversion XL (abbreviated CXL) offers through their blog actionable business advice, latest research and experiments on conversion optimization and getting better business results. This blog was founded by an entrepreneur who is devoted to growing the size and quality of the whole conversion optimization community.
  • 16.
  • 18. BuzzFeed BuzzFeed is a recognized blog that offers a wide variety of entertainment sections, such as celebrity news, interesting videos, quizzes to tell which character you are in a specific series or movie, kitchen recipes and tips, between others. This blog is excellent to keep readers updated on the celebrity world while enjoying of other activities such as cooking or learning.
  • 19.
  • 20. Hollywood Hiccups Hollywood Hiccups is a vibrant online blog dedicated to fans of soaps and reality shows who enjoy the latest news, spoilers, interviews and recaps. It provides up-to-date comprehensive coverage of all what fans want to know.
  • 21.
  • 22. Austin 360 Austin 360 contains everything about entertainment, food, music, and more from the Live Musical Capital of the World. This blog mainly offers interesting selections of cultural and artistic features of Austin, Texas. It is constantly sharing attractive movie, series, and music reviews for all of those who are interested on those areas.
  • 23.
  • 25. What is Collective Intelligence? A form of intelligence that arises from the collaboration and competition of many individuals, usually of the same species.
  • 26. Why is it Important for Us? Increasing our individual knowledge Generating new ideas Problem solving Making better and more informed decisions
  • 27. And for Organizations? Facilitates the organization as a whole to gather information, to innovate, to generate knowledge, and to act effectively based on the knowledge it has generated.
  • 28. Wikipedia is a free online collaborative encyclopedia of world information that is populated and maintained by the user community. Example of Collective Intelligence: Wikipedia
  • 30. Cloud Storage and Sharing Tool: Dropbox Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. The main advantage of Dropbox is that it allows users to access to all the files saved in the software from any device that is connected with your account. Also, it is a safe place to keep your documents. For example, if your computer has a meltdown, or your phone dies, your files are still available!
  • 31. Main Options of Dropbox Add comments to any file View all kinds of files such as PDFs, Power Point presentations, etc Share your files with your friends, co- workers, and associates.
  • 32. Always Safe Either if you have technical problems or accidentally delete files, Dropbox keeps your documents in their cloud storage and retrieve deleted files.
  • 33. Note/Task Management Tool: Evernote Evernote allows you to collect, nurture, and share ideas across desktop and mobile platforms. This application is an excellent collaboration tool because it helps us to organize our daily lives. It provides many features that simplify some of the most important tasks. Hence, this reduces the amount of time and effort we input to these activities and makes us more productive.
  • 34. Evernote’s Main Utilities Record important lectures and talks for later reviews Snap photos and make the text searchable
  • 35. Clip articles from the web right into your notes Set a reminder on your note and it will pop up right when needed Draw and write on PDFs
  • 36. Word Processor Tool: Google Drive Docs Google Drive’s Docs allows you to collaborate with your friends, team members, or co-workers. You can all work on the same document at the same time without having to use just one computer or being in the same place. Users can create a Word-like document and open them in any device you have, such as your phone, tablet, or computer. It is accessible and easy to work with.
  • 37. Google Drive Docs: Main Features Intelligent editing tools and styles: It is very easy to format texts and paragraphs. You can choose from hundreds of sources and add links, images and drawings.
  • 38. Easier Teamwork: With Google Docs, all members can modify a file at the same time from different devices.
  • 39. Internal Search Engine: You can search for images, drawings, inspirational quotes, graphs, and links without having to open another tab or leave the application.
  • 41. LinkedIn LinkedIn is a social networking site designed specifically for the business community.
  • 42. Benefits of Having a LinkedIn Account Facilitates the job search Helps you to be more accessible to recruiters and employers. Allows you to expand your networks and connections Displays your professional position in a more attractive way
  • 43. Look for Jobs Under the “Jobs” tab, you can search for jobs, save your searches, and set up job alerts.
  • 44. Following and Expanding Connections You can follow your favorite companies pages, connect with friends, classmates, and colleagues, and be updated of what they share in their accounts.
  • 45. Accessible to Recruiters and Employers When creating your profile, make sure you include all relevant information regarding your professional life. With the right keywords, potential employers will be more able to successfully notice you and take you into account for further recruiting.
  • 46. LinkedIn Boosting your Professional Career LinkedIn allows you to display your résumé in a fluid and more interesting way, thus you stay relevant in the digital world. It gives you the opportunity to market your personal brand for free. Also, it helps us keep updated with the innovations within your industry.
  • 47. LinkedIn as Your Own Publicist Your account is visible to everyone within LinkedIn, including friends, employers, CEOs of important companies, between others. This means that your professional information is available on the Internet, increasing your digital presence. The more you use and update your account, it becomes easier for others to find you.
  • 49. Blogging A blog is a website containing a writer’s or group of writers’ own experiences, observation, opinions, between others. Starting a blog brings you many benefits, such as boosting your digital presence.
  • 50. Blogging helps you build a Network • Starting a blog is a guaranteed way to expand your networks. • Valuable and interesting blog posts attract readers who may comment or contact you through personal messages either to ask for help or help you improve. • A blog is also a good platform for reaching out to others.
  • 51. Improve your Search Engine Optimization • Ultimately, search engines want to deliver results that are helpful to their users. When you write a series of in- depth, valuable articles around a topic, Google takes notice. • Each high-quality blog post that you publish is another opportunity to get traffic from search, which will optimize your search engine.
  • 52. Take Control of your Online Identity • When somebody searches for you online, you want to make sure that they get an accurate and complete picture of who you are and what you’re all about. • Starting a blog that covers all the bases in a great way to control your online identity and make sure that the top result on Google makes the right first impression.
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  • 54. What is Shopify? Shopify is an online store platform that allows you to build an online store and gives you great tools so you can succeed. If you are thinking about creating a virtual store or start making money from home selling products online, this platform will be the easiest way to get started.
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  • 56. Main Features Social Media Integration You can contact your customers and sell via Facebook and Messenger
  • 57. You can update your store via Shopify Mobile Unlimited products, gift cards, inventory checkups
  • 58. Provides custom reports regarding your sales, visitors, customer behavior, and your overall finance balance.