We worked with Aviva to understand which creative visual and written triggers drove attention. We delivered first party #data and drove a 32% improvement in #ad recall rates by optimising Facebook ads in-flight. David Byrne, Brand Marketing Lead at Aviva, says: “Automated Creative delivered impressive results and gave us new first party data into the creative triggers that work for our audience”

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Goal
Use automated ad creation to
help Aviva understand which
creative triggers drive attention

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“Automated Creative
delivered impressive results
and gave us new first party
data into the creative
triggers that work for our
audience”
David Byrne
Brand Marketing Lead
Aviva

4. Here’s how we did it

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Our proprietary tool generated
multiple versions of ads for
Facebook using existing client
assets and optimised them
in-flight.

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This allowed us to test
hypotheses about which
psychological triggers kept
attention on the brand.

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Optimising the ads was effective
against content fatigue,
improving performance.

9. Results

10. Ad recall rates improved by
32% while the cost per ad
recall decreased with every
round of optimisation.

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Automated Creative also
delivered cross channel
creative recommendations
based on millions of data
points.

12. hello@automatedcreative.net