The document provides an analysis of Aldric Tinker Toyad's digital assets for December 2020. It summarizes statistics for his Facebook page, Instagram profile, website, and YouTube channel. The Facebook page saw a small increase in followers but a decline in views. Instagram followers grew nearly 3% with increased engagement. The website published 4 new blog posts but had no visitors according to Google Analytics. YouTube videos were last uploaded in March 2020, and most traffic came from search rather than direct views. The report concludes with goals to increase social media activity and publish more website content in January 2021.

1. DIGITAL ASSETS REPORT
December 2020 Report

2. FACEBOOK ANALYSIS
Aldric Tinker Toyad (Link)
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3. FACEBOOK PAGE STATISTICS
258
Page Followers
+1
Followers Gain
17
Posts
445
Post Reach
29
Page Views
37
Post Engagement
• The Facebook Page (link) recorded an increase of one new page follower in December 2020.
• The page was relatively active with only seventeen posts published in the 31-day period. However, this
translated into 445 organic post reach (+199%) with 37 post engagements (37%).
• December 2020 is the first month after the baseline. The number of new followers fell from +5 to +1 and the
number of page views also saw a 9.38% decline.
• The goal for January 2021 will continue to be consistent posts. To achieve this, aim is to have at least 10 posts
– either original or shared.
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Source: Facebook Page Insights – Aldric Tinker Toyad

4. TOP 3 POSTS
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December 27th, 2020
https://www.facebook.com/atinkertoyad/videos
/438561850672663/
December 12th, 2020
https://www.facebook.com/atinkertoyad/photo
s/a.1929873933955287/2876794615929876/
December 27th, 2020
https://www.facebook.com/atinkertoyad/videos
/324416288692835/

5. INSTAGRAM ANALYSIS
Aldric Tinker Toyad (Link)
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6. INSTAGRAM PROFILE STATISTICS
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1,581
Followers
3
Posts
1,020
Impressions
101
Post Likes
924
Post Reach
18
Comments
Source: Instagram Insights – Aldric Tinker Toyad
• The Instagram Profile (link) recorded 1,581 followers. That is a growth of 44 new followers or 2.86%
• The page was relatively inactive with only 3 posts published in the 31-day period. Despite that, the Post Reach
increased by 108, or13.24%. Impressions also increased by 12.71% (108). Comments also increased from 5 to
18 (or 260%).

7. WEBSITE ANALYSIS
AldricToyad.com (Link)
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8. SITE CONTENT STATISTICS
1
Published Pages
13
Published Posts
16
Categories
Source: AldricToyad.com WordPress CRM
• AldricToyad.com had only one published page and thirteen published posts in December 2020.
• The four new posts were:
i. Non-Delegable Duty of Care Doctrine: A Brief Introduction (Link)
ii. Digital Assets Monthly Report: November 2020 (Link)
iii. Subsidiary Legislation in Malaysia: A Brief Introduction (Link)
iv. Christmas greetings (Link)
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9. GOOGLE ANALYTICS OVERVIEW
Source: Google Analytics
• December 2020 recorded no visitor. At the time, there were only
one page and thirteen posts live.
• This is insufficient for the search engine to evaluate its usefulness.
• Furthermore, the articles ought to be promoted on other social
media platforms.
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10. YOAST SEO POST OVERVIEW
• 76.92% of the posts are either OK (4) or Good (6). Three
other posts needs improvement or corrective action.
• The corrective actions for these posts are unnecessary at
the moment as these are video or visual-only posts meant
to increase frequency and keep the site updated.
• Moving forward, it would be good to publish at least four
posts for January 2021. The goal is to increase keyword-rich
content for search engines to track.
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11. YOUTUBE ANALYTICS
Aldric’s YouTube Channel (Link)
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12. YOUTUBE STATISTICS
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58
Subscribers
484
Views
13.3
Watch Time (Hrs)
228
Total Content
• The last video uploaded to YouTube was on March 28, 2020 (link). Since then no video was uploaded to the
Channel.
• Currently there are 20 playlists which includes subjects like Copywriting, Public Relations (PR), and Real
Estate.
• YouTube Search was the highest traffic source (75.4%), followed by Suggested Videos (8.1%), and Browse
features (7.0%).
• The average view duration is 1:38 minutes, an increase of 13%.
5,271
Impressions
6.9
Impression CTR (%)
Source: YouTube Channel Analytics

13. YOUTUBE FUNNEL
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14. TRAFFIC SOURCES
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Source: YouTube Channel Analytics

15. THANK YOU.
Connect with me via…
https://aldrictoyad.com
https://www.linkedin.com/in/aldrictinkertoyad/
https://youtube.com/cramminus
aldric@aldrictinker.com
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