1. Social Media Campaign Ideas
2015
Prepared by Aldona Tront

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Beats by Dre - an iconic technology
brand that brought us the most
desired headphones and
music electronics today.
Beats controls some 70% of the
headphones market, thanks to
lightning-fast marketing and a smart
grasp of pop culture.
This project presents ideas for
social media
activations on Twitter
and Vine for Beats by Dre targeting the
Millennial population segment.

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4. B E A T S E X P R E S S I O N S
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This idea is all about self-expression through art, music and design. It will create sharable moments by utilizing the power
of live activation and two influencers.
Team up with Kehinde Wiley - a New York-based portrait
painter, who is known for his highly naturalistic paintings of
urban youth in heroic poses.
Beats by Dre will commission a painting of a person wearing
Beats headphones. The painting will be finished up in a
prominent outdoor location in NYC where people could be a
part of the creative process.
The session will end in a pop-up surprise performance from
Pharrell Williams
The event will be amplified on Twitter (paid and organic
media), pre and post event via Wiley’s and Pharrell’s accounts
and through @beatsbydre

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Social media team
@beatsbydre will monitor
activity live and tweet out
updates about the event
They will also cover event
awareness and engagement
building across other
support platforms: IG, FB.
There will be promoted
Twitter posts pre-event
encouraging people to
come out and see the liv
activation
Organic pre-event posts
will also come from the
two influencers: Pharrell
and Kehinde Wiley
We’re in Union Square today with @Pharell and
@kehindewileyart #BeatsExpressions
Amazing things are taking place in NYC today
#BeatsExpressions
Taking over Union Square in NYC tomorrow at
noon #BeatsExpressions
Be who you want to be. Live in NYC Union
Square tomorrow at noon #BeatsExpressions
B E A T S E X P R E S S I O N S

6. M E G A B E A T S
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Giant Beats headphones will be located in the 5 major city squares (where there is no traffic allowed).
People will be able to plug into the giant Beats and listen to
music. Different plugs will play different types of music
The activation will provide an opportunity for people to take
photos and post them with a hashtag #MegaBeats
The campaign will be promoted on Twitter, but UGC will be
encouraged on IG and FB

7. M E G A B E A T S
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Celebration - Madonna Celebration - Madonna
@beatsbydre will engage in
conversation with other via
Twitter pre-activation, during
activation and post-
activation to maximize the
number of impressions and
engagement
@beatsbydre will tweet
about a surprise coming to
selected cities a week
before the activation
For 5 days people will be
able to take photos and
listen to music through the
giant headphones
Mention us in a Tweet photo of you and the mega
beats for a chance to be featured #MegaBeats
Giant headphones just landed in the middle of
Chicago’s Cloud Gate #MegaBeats
Look what just landed on Price St. in NYC
#MegaBeats

8. B E A T F I T
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Twitter takeover with major fitness gurus will remind people that Beats should also be a part of your active lifestyle.
Team up with 15-20 different fitness influencers on Twitter
(with a number of followers from 5K-100K)
Influencers may include: @TaraStiles, @TrinkFitness,
@JohnRomaniello, @SteveKamb, @tomvenuto,
@HannahBronfman, @TracyAnderson
Ask influencers to Tweet out an image of them with Beats
headphones shot on a beats back drop at the same time
(Beat Fit Take Over)
Promote all Tweets from influencers and from @beatsbydre

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Influencers, such as Tracy
Anderson will Tweet out
5-10 tweets on behalf of
Beats to help amplify the
message
Sponsored tweets feature
influencers wearing beats.
Call to action in the tweet
will direct users to a
microsite where they can
see short workout videos
from the trainers and
brows Spotify playlists
selected by the trainers.
The microsite will have a
direct link to buy product.
Beats are made for working out #BeatFit
@TracyAnderson shows us how it’s done bit.ly/
Check out my new quick at home workout fits
#BeatFit
B E A T F I T

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11. G O L D E N D R E A M S
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Beats has a wide product range from more affordable headphones and speakers to luxury equipment. This vine will
attempt to bring the experience of luxury golden top notch performance headphones to Vine
We will create a vine story that will evoke the rich sound
experience these luxury headphones
For the visual treatment we will do luxurious, dark close up
shots of the headphones showcasing the craftsmanship and
quality
The soundtrack music will be Big Sean - Blessings ft. Drake,
Kanye West
The post has a clear call-to-action to see more of the
#GoldenDreams campaign on our brand website
We will promote this idea across other Beats social media
properties (TW, FB, IG)

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Copy goes here
Celebration - Madonna
Copy goes here
Celebration - Madonna
Copy goes here
Celebration - Madonna
Copy goes here
G O L D E N D R E A M S
Big Sean - Blessings ft. Drake, Kanye West

13. M U S I C M E M O R Y
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#TBT is a huge trend on social media. Music makes us nostalgic. We will celebrate the milestones in music history by
throwing back to our favorite #MusicMemory.
We will create custom playlists around music-related
events
For the visual treatment we will do a “sleeve-face” post
with a Spotify album cover on an iPad. The images will
roll as a stream one after another
The post has a clear call-to-action to listen to our custom
#MusicMemory playlist on Spotify
We will promote this music throw-back post across other
Beats social media properties (TW, FB, IG)

14. Celebration - Madonna
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M U S I C M E M O R Y
Beats by Dre custom playlist on Spotify
#ThrowbackThursday #MusicMemory
Celebration - Madonna Celebration - Madonna Celebration - Madonna
Beats by Dre custom playlist on Spotify
#ThrowbackThursday #MusicMemory
Beats by Dre custom playlist on Spotify
#ThrowbackThursday #MusicMemory
Beats by Dre custom playlist on Spotify
#ThrowbackThursday #MusicMemory

15. M Y M O M E N T
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Millennials love to document their moments on social media. This idea is all about your personal music moment when
you’re wearing your Beats headphones. The way it makes you feel and the joy of sharing it with the world.
We will show a girl with her Beats on in a moment in
time: moment in a subway, moment at home, moment in
a park - slow motion
The music will be Tame Impala - Feels Like We Only Go
Backwards
We will ask people to upload their music moment with a
hashtag #MyMoment to Vine or tell us about their
#MusicMoment in a Vine video

16. Celebration - Madonna
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Just You, Your music and Your Beats. Create a Vine
and show us your music moment with a hashtag
#MyMoment
Celebration - Madonna Celebration - Madonna Celebration - Madonna
M Y M O M E N T
Tame Impala - Feels Like We Only Go Backwards
Just You, Your music and Your Beats. Create a Vine
and show us your music moment with a hashtag
#MyMoment
Just You, Your music and Your Beats. Create a Vine
and show us your music moment with a hashtag
#MyMoment
Just You, Your music and Your Beats. Create a Vine
and show us your music moment with a hashtag
#MyMoment

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T H A N K Y O U !