Bringing you the most common of the ecommerce flaws that sway prospects into leaving a Magento website making a purchase.

1. 5 Small Things You Didn’t
Know Are Killing Your
Conversion Rates
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2.  Are you getting tons of traffic but not enough sales?
 Don’t worry, you’re not alone. Many online merchants and their expert
Magento web designers put significant time and money into their
ecommerce store only to lure visitors that do not buy.
Not enough sales?
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3.  While it is one considerable win to be able to drive your target audience
to your Magento store, high traffic won’t really make a difference if there
are no purchases or sales.
 There are a number of reasons why some visitors fail to buy and convert.
We bring you the most common of the ecommerce flaws that sway
prospects into leaving a Magento website making a purchase.
Why some visitors fail to buy and convert?
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4.  Visiting an ecommerce website where products are arranged in a
disorganised manner can completely turn off visitors and encourage to
abandon the website immediately.
 It takes a product browsing hassle-free experience for prospects to
continue shopping and make a purchase. So, make sure your products
are properly arranged and products categories, which often cause
confusion and frustration, are displayed systematically too.
 A disorganised design
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5.  In an ecommerce store, customers aren’t able to examine their desired
product physically or try them or feel the quality. So, the decision
whether to go for it or not largely depends on images.
 Low-quality, blur product pictures can leave a poor impression on the
buyer and overwhelm them. On the other hand, putting up clear
photographs of the product taken from different angles with good
lighting not only makes the product look good but it also reflects your
professionalism and credibility.
 Cheap images
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6.  Pictures alone don’t improve the presentation of products. A fine product
copy compliments the product image to depict the real value and worth
of the product.
 A carelessly written description with spelling mistakes, poor grammar
and inapt description itself can discourage potential customers and make
them hesitant about their purchase.
 Puny product descriptions
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7.  It’s not too difficult to change the buyer’s mind at the last stage that is the
checkout. Too many steps, unexpected charges and surprises, personal
detail formalities and sign up are some factors that can possibly lead
visitors to cart abandonment.
 Make the checkout process as simple as possible so that the buyers can
quickly complete their purchase without any hassle.
 Intricate shopping cart
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8.  Multiple options certainly lure more customers but too many choices can
leave customers overwhelmed and paralysed. It may sound good to
present your customers with options galore to choose from but often
those unnecessary choices distract buyers from their desired goal and
lead to cart abandonment.
 It is advised to keep your offerings simple and limited. By reducing
choices, you can make it quick and easy for buyers to complete their
purchase and be satisfied with their final choice.
 Too many choices
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9.  So, having gone through these issues and flaws related to ecommerce
design, content and organisation, you now have an idea how even small
details like product descriptions and images can affect prospects’ buying
decision.
 If you’re hiring a Magento web designer for your ecommerce
development, make sure that professional is capable of building a store
that gives visitors enough reasons to complete their purchase and turn
into valuable customers.
The conclusion
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10. Address:
Contact No.:
Website:
Email:
Get in Touch..
Suite 610/12 Century Circuit
Baulkham Hills NSW 2153 Australia
1300 760 363
http://www.webcircle.com.au
sales@webcircle.com.au
Call : 1300 760 363