Presentación que describe el alcance conseguido por la distribución de comunicación audiovisual sobre Londres 2012 a medios de información en todo el mundo, gracias a la plataforma internacional TheNewsMarket.com

1. London &
The Summer
Olympics
On The NewsMarket

2. Leveraging the Olympics in good company…
5,200 clips
70% TV, 30% online

3. Promoting UK and London
London / UK agencies leveraged The NewsMarket to communicate with
global audiences to:
 Showcase London as a place to invest, visit and study
David Beckham at London House
Handover Party. Click to see how video  Promote London’s presence in Beijing during the Games
was used
 Raise awareness of the events surrounding the 2012 Olympics
“London” content reached:
 200 media outlets
 3000+ video clips
 50+ countries
London to provide world class Outlets ordering from LDA included:
Olympic training facilities
Alternative energy to power London
2012

4. Across all geographies and all media
by region by media type
5% 3% 2%
4%
21% 25%
48%
21%
71%
Western Europe Asia/Pacific North America
Latin America Eastern Europe Africa/Middle East TV Online-News Site Magazine/Newspaper
EUROPE AMERICAS ASIA
AFP Deutsche Welle Agencia efe Middle East Television CCTV Reuters
Al Jazeera Int. El Mundo business information group Network Chinadaily Rhema Broadcasting Group
AP Television Newsl France 2 Canal 13 UCTV Money Track CNBC TV 18 SBS
APTN France 24 CBS News Nightly Business Report ESPN STAR Sports SINA
ARD LCI Chicago Tribune NYFP Hubei Tv StarTV News
ATN Bangla UK N24 CNBC Report on Business Television IDG News Service sznews.com
Bloomberg LP RAI Dex tv Telecuracao i-Vision China The Beijing News
Canal Plus RTL Forbes.com TV Guide Network namasthe media pvt ltd TV Today Network
Channel 4 News SPIEGEL TV Fox News Channel TVE Network Eighteen India TV3 - New Zealand
CNBC Europe SportzZone TV Globalwallstreet.tv Voice of America PIO TV www.caijing.com.cn
CNN en Espanol The London Paper IDG News Service
DAF Thomson Reuters
Daily Mirror ZDF

5. How
 Content promotion through
 The NewsMarket sites
 www.thenewsmarket.com
 Chinese edition
 Beijing channel
 Client websites
 Targeted media alerts in English and Chinese
 Professional services
 One-on-one media outreach
 Interview placement
 Assisting will filming in London and Beijing

6. LONDON 2012 & THE NEWSMARKET

7. Client activity: September 2007 – August 2008
10 stories published
 London 2012 Announces Nortel as Official Network Infrastructure Partner and
Tier One Olympic Sponsor
 Four Years to Go Until the Opening Ceremony of the Olympic Games in London
on July 27, 2012
 BP Signs on as London 2012 Partner
 London 2012 Unveils Olympic Handover Celebrations on August 24
 The International Olympic Committee 'Greatly Impressed' With Progress Made
at London 2012
 IOC on Three-Day Visit for Progress Update on London 2012 Games
 London 2012 Announces British Airways as Tier One Partner
 London 2012 Launches Sustainability Plan: 'Towards A One Planet 2012'
 London 2012 Unveils Design for Olympic Stadium
 London 2012 Welcomes adidas as Tier One Partner of the 2012 Olympic Games
6 video uploads
15 minutes of online content

8. Media demand: September 2007 – August 2008
286 requests for 1013 video clips and 197 stills were made by 167 media outlets
Content reached approximately 46 countries
Sample of media requests:

9. Requests analysis by geography per month
60
50
40
30
20
10
0
Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08
Asia/Pacific Eastern Europe Latin America Middle East/Africa North America Western Europe

10. Request analysis by geography
Through The NewsMarket, London 2012 generates media pickup on a global basis
7% 2% Western Europe
9%
North America
11% 45%
Asia/Pacific
Latin America
Eastern Europe
26%
Middle East/Africa

11. Requests analysis by media type
London 2012 generated pickup from TV, online news portals, and online print
publications:
7%
31% Magazine/Newspaper
Online News Sites
62% TV

12. Most popular clips
Aerial of stadium footprint April 2007
General views
 75 requests
Stadium footprint demolition progress, November 2007
General views
 62 requests
Millennium Pier, The River Thames, June 2007 IOC visit
General views
 49 requests
Olympic Park animation, February 2007
Stratford redevelopment animation
 46 requests
2012 Olympic Aquatic Center site, November 2006
General views of the proposed site for the 2012 Olympic Aquatic Center
 45 requests