2. CHINA
NITROGENOUS
FERTILIZER MARKET
REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the nitrogenous fertilizer market in China mainly from
the following sections.
- Size of Nitrogenous Fertilizer Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
nitrogenous fertilizer market size, industry sales revenue and domestic
nitrogenous fertilizer output in 2008 - 2010, this report presents a picture of
the real development of nitrogenous fertilizer market in China and changes in
the overall market size.
- Hot Areas of China Nitrogenous Fertilizer Market
Based on the comparison and analysis on China's nitrogenous fertilizer
production and import in different provinces or cities, this report points out
those hot areas in China for nitrogenous fertilizer market deserve most
attention.
- Top 10 Enterprises in China Nitrogenous Fertilizer Industry
Based on the comparison and analysis on top 10 leading enterprises in China
nitrogenous fertilizer industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the nitrogenous
fertilizer market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Nitrogenous Fertilizer
Market
This report analyzes the nitrogenous fertilizer market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of nitrogenous
fertilizer product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported nitrogenous
fertilizer products, foreign enterprises and enterprises in other forms. It also

4. offers a comparison of profitability by forms of enterprise ownership, presents
a picture of the market share of leading enterprises and the distribution of
major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current nitrogenous fertilizer market
in China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Nitrogenous Fertilizer Products
In this section, the report includes the main source countries / regions of
imported nitrogenous fertilizer products for China and their market shares,
the domestic destinations of imported nitrogenous fertilizer products in China
and shares for these destinations, major export destinations (countries or
regions) for Chinese produced nitrogenous fertilizer products and shares of
these destinations, major origins of the exported nitrogenous fertilizer
products and their shares.
- Nitrogenous Fertilizer Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning nitrogenous fertilizer products generally accepted in the
nitrogenous fertilizer industry in China, including standard names both in
Chinese and English as well as their unified code numbers.
- Major Nitrogenous Fertilizer Importers in China
The report lists 10 major importers for nitrogenous fertilizer products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Nitrogenous Fertilizer Industry in
China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Nitrogenous Fertilizer
Market Report presents the current situation, the growth rate and profitability
of the nitrogenous fertilizer industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE NITROGENOUS FERTILIZER MARKET SIZE......3
2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED
PRODUCTS..............................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR NITROGENOUS FERTILIZER
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF NITROGENOUS
FERTILIZER PRODUCTS ....................................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED NITROGENOUS FERTILIZER PRODUCTS ...........................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 LUTIANHUA (GROUP) CO., LTD. .............................................................38
7.2 SHANDONG LIANMENG CHEMICAL GROUP CO., LTD...................38
7.3 SHANXI YANGMEI FENGXI FERTILIZER INDUSTRY (GROUP) CO.,
LTD..........................................................................................................................39
7.4 HAOHUA-JUNHUA GROUP CO., LTD. ...................................................40
7.5 SHANDONG HUALU HENGSHENG GROUP CO., LTD. .....................40
7.6 SICHUAN MEIFENG CHEMICAL INDUSTRY CO., LTD. .....................41
7.7 LIAONING HUAJIN CHEMICALS GROUP CO., LTD. ..........................42
7.8 CANGZHOU DAHUA GROUP CO., LTD.................................................42
7.9 SICHUAN CHEMICAL WORKS GROUP LTD. ........................................43
7.10 SHANDONG MINGSHUI GREAT CHEMICAL GROUP .....................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR
NITROGENOUS FERTILIZER
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of nitrogenous fertilizer mfg. enterprises above
designated size across China
Heilongjiang
<4
Jilin
<4
Inner Mongolia
8 Liaoning
Xinjian 10
Hebei Beijing
<4
38 Tianjin
Shanxi <4
Ningxia Shandong
18 30
Qinghai 7 48
<4
Gansu Henan Jiangsu
<4 Shaanxi 53 Anhui 18
Tibet Shanghai
Hubei 25 <4
Sichuan 29 Zhejiang
44 11 12
Chongqing Jiangxi
Hunan
5 Fujian
Guizhou 40
10 17
1-7 1
8-9 Yunnan Guangdong 8
17 Guangxi
<4
10-19 12 10
20-39 20
40+ 40
Hainan
<4
Henan, Shandong and Sichuan are the major production bases for
nitrogenous fertilizer in China. From Jan. to Nov. 2010, enterprises engaged in
nitrogenous fertilizer production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign nitrogenous fertilizer mfg.
enterprises across China and the changes in the percentage of numbers of major type of
ownership enterprises
2008 2009 2010
Percentage of foreign enterprises Changes485
in the percentage of
全国 505 472
in term s of the num ber of num bers of m ajor type of
oreign-funded 21 25 25
enterprises in 2010 ow nership enterprises
e of ownership 447
Private 173 169 156rivate
Joint-equity 51 56 57 quity
5.30% 44% 45% 46%
State-owned 57 44 43
Others 224 216 216
Private 34% 35% 33%
11% 9% 9% 12%
Joint-equity 10% 12%
94.70% 12%
State-owned 11% 10% 9% 12% 9%
Others 44% 45% 46%
34% 35% 33%
2008 2009 2010
Foreign-funded Others type of ow nership Private Joint-equity State-ow ned Others
In 2010, among the 472 nitrogenous fertilizer mfg. enterprises above
designated size across China, 25 are foreign enterprises, accounting for about
a share of 5.3% of all. In terms of the number of enterprises, the foreign
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