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CHINA LIQUID
DAIRY & DAIRY
PRODUCTS MARKET
PROFILE
Beijing Zeefer Consulting Ltd.
February 2011

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INTRODUCTION
This report discusses the liquid dairy & dairy products market in China
mainly from the following sections.
- Size of Liquid Dairy & Dairy Products Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China liquid
dairy & dairy products market size, industry sales revenue and domestic
liquid dairy & dairy products output in 2007 - 2009, this report presents a
picture of the real development of liquid dairy & dairy products market in
China and changes in the overall market size.
- Hot Areas of China Liquid Dairy & Dairy Products Market
Based on the comparison and analysis on China's liquid dairy & dairy
products production and import in different provinces or cities, this report
points out those hot areas in China for liquid dairy & dairy products market
deserve most attention.
- Top 10 Enterprises in China Liquid Dairy & Dairy Products Industry
Based on the comparison and analysis on top 10 leading enterprises in China
liquid dairy & dairy products industry in terms of sales revenue, market share
and number of employees, the report shows their positions in the liquid dairy
& dairy products market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Liquid Dairy & Dairy
Products Market
This report analyzes the liquid dairy & dairy products market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of liquid dairy & dairy products and regional markets in China in terms of
sale revenue, profitability, production volume, number of enterprises and the
value of imports... The report offers data on the market shares of imported
liquid dairy & dairy products, foreign enterprises and enterprises in other
forms. It also offers a comparison of profitability by forms of enterprise

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ownership, presents a picture of the market share of leading enterprises and
the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current liquid dairy &
dairy products market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Liquid Dairy & Dairy Products
In this section, the report includes the main source countries / regions of
imported liquid dairy & dairy products for China and their market shares, the
domestic destinations of imported liquid dairy & dairy products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced liquid dairy & dairy products and shares of these
destinations, major origins of the exported liquid dairy & dairy products and
their shares.
- Liquid Dairy & Dairy Products Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning liquid dairy & dairy products generally accepted in the liquid
dairy & dairy products industry in China, including standard names both in
Chinese and English as well as their unified code numbers.
- Major Liquid Dairy & Dairy Products Importers in China
The report lists 10 major importers for liquid dairy & dairy products in China
and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Liquid Dairy & Dairy Products
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Liquid Dairy & Dairy
Products Market Profile presents the current situation, the growth rate and
profitability of the liquid dairy & dairy products industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE LIQUID DAIRY & DAIRY PRODUCTS MARKET SIZE..........3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS .................5
2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................6
CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS
ACROSS CHINA .....................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY...............................................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LIQUID DAIRY & DAIRY
PRODUCTS ..............................................................................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED
LIQUID DAIRY & DAIRY PRODUCTS ...........................................................................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM
LEADING ENTERPRISES ..................................................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE ................................................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET
SHARE ......................................................................................................................................29
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........29
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION
VOLUME ..............................................................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN
RECENT YEARS ......................................................................................................................32
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE
NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP .......................................................................32
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF
OTHER OWNERSHIP.........................................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH
ENTERPRISES OF OTHER OWNERSHIP .......................................................................36
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND
RELEVANT VARIATIONS IN RECENT YEARS ...............................................................38
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40
7.1 INNER MONGOLIA ERIE INDUSTRIAL GROUP CO., LTD....................................40
7.2 INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD..................................41
7.3 BRIGHT DAIRY ＆ FOOD CO., LTD............................................................................41
7.4 MENGNIU DAIRY (SHENYANG) CO., LTD. ..............................................................42
7.5 DUMEX INFANT FOOD CO., LTD................................................................................43
7.6 SHUANGCHENG NESTLE CO., LTD. ..........................................................................43
7.7 GUANGDONG YASHILY GROUP CO., LTD. .............................................................44
7.8 MENGNIU DAIRY (BEIJING) CO., LTD. ......................................................................45
7.9 MEAD JOHNSON NUTRITION (CHINA) CO., LTD..................................................45
7.10 MENGNIU DAIRY (TANGSHAN) CO., LTD.............................................................46
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................49
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CHAPTER 3
HOT SPOTS FOR LIQUID
DAIRY & DAIRY PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of liquid dairy & dairy products mfg. enterprises
above designated size across China
Heilongjiang
82
Jilin
7
Inner Mongolia
74 Liaoning
Xinjian 29
Hebei Beijing
38
15
64 Tianjin
Shanxi 11
Ningxia Shandong
49 24
Qinghai 22 95
6
Gansu Henan Jiangsu
20 Shaanxi 53 Anhui 35
Tibet Shanghai
Hubei 15 12
<4
Sichuan 16 Zhejiang
20 6 27
Chongqing Jiangxi
Hunan
8 Fujian
Guizhou 15
<4 12
1-3 1
4-9 Yunnan Guangdong 4
12 Guangxi
24
10-19 14 10
20-59 20
60+ 60
Hainan
<4
Shandong, Heilongjiang, and Inner Mongolia are the major production bases
for liquid dairy & dairy products in China. From Jan. to Nov. 2009, enterprises
engaged in liquid dairy & dairy products production above designated size in
the above three areas added up to 251 firms, accounting for about 30.91% of
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign liquid dairy & dairy products
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2007 2008 2009
全国 Percentage of foreign enterprises
728 Changes756
in the percentage of812
Foreign-funde s of the num ber of 93
in term num bers of foreign-funded
97 113
enterprises in 2009 enterprises
Others type of ownership 699
Private 284 301 354rivate
Foreign-funde 93 40% 97 39% 35% nded
113
Joint-equity 13.92% 57 63 61
Others 294 295 8% 284
8%
8%
Private 39% 40% 44%
14%
13% 13%
Foreign-funde 86.08% 13% 13% 14%
Joint-equity 8% 8% 8%
Others 40% 39% 39%40% 44%
35%
2007 2008 2009
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2009, among the 812 liquid dairy & dairy products mfg. enterprise above
designated size across China, 113 are foreign enterprises, accounting for about
a share of 13.92% of all. In terms of the number of enterprises, there were 16
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