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CHINA FRUIT,
VEGETABLE JUICE &
BEVERAGE MARKET
PROFILE
Beijing Zeefer Consulting Ltd.
February 2011

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INTRODUCTION
This report discusses the fruit, vegetable juice & beverage market in China
mainly from the following sections.
- Size of Fruit, Vegetable Juice & Beverage Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China fruit,
vegetable juice & beverage market size, industry sales revenue and domestic
fruit, vegetable juice & beverage output in 2007 - 2009, this report presents a
picture of the real development of fruit, vegetable juice & beverage market in
China and changes in the overall market size.
- Hot Areas of China Fruit, Vegetable Juice & Beverage Market
Based on the comparison and analysis on China's fruit, vegetable juice &
beverage production and import in different provinces or cities, this report
points out those hot areas in China for fruit, vegetable juice & beverage
market deserve most attention.
- Top 10 Enterprises in China Fruit, Vegetable Juice & Beverage
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
fruit, vegetable juice & beverage industry in terms of sales revenue, market
share and number of employees, the report shows their positions in the fruit,
vegetable juice & beverage market in China. Additionally, this report lists
basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Fruit, Vegetable Juice &
Beverage Market
This report analyzes the fruit, vegetable juice & beverage market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of fruit, vegetable juice & beverage product and regional markets in China in
terms of sale revenue, profitability, production volume, number of enterprises
and the value of imports... The report offers data on the market shares of

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imported fruit, vegetable juice & beverage products, foreign enterprises and
enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the
current fruit, vegetable juice & beverage market in China by means of Bain's
Market Structure Classification and Index of CR4.
- Import and Export of Fruit, Vegetable Juice & Beverage Products
In this section, the report includes the main source countries / regions of
imported fruit, vegetable juice & beverage products for China and their
market shares, the domestic destinations of imported fruit, vegetable juice &
beverage products in China and shares for these destinations, major export
destinations (countries or regions) for Chinese produced fruit, vegetable juice
& beverage products and shares of these destinations, major origins of the
exported fruit, vegetable juice & beverage products and their shares.
- Fruit, Vegetable Juice & Beverage Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning fruit, vegetable juice & beverage products generally accepted in
the fruit, vegetable juice & beverage industry in China, including standard
names both in Chinese and English as well as their unified code numbers.
- Major Fruit, Vegetable Juice & Beverage Importers in China
The report lists 10 major importers for fruit, vegetable juice & beverage
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Fruit, Vegetable Juice & Beverage
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Fruit, Vegetable Juice
& Beverage Market Profile presents the current situation, the growth rate and
profitability of the fruit, vegetable juice & beverage industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE FRUIT, VEGETABLE JUICE & BEVERAGE MARKET SIZE...2
2.2 ANALYSIS ON THE CHANGES IN FRUIT, VEGETABLE JUICE & BEVERAGE
PRODUCTION VOLUME IN RECENT YEARS ...................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................5
CHAPTER 3 HOT SPOTS FOR FRUIT, VEGETABLE JUICE & BEVERAGE
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY...............................................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FRUIT, VEGETABLE
JUICE & BEVERAGE PRODUCTS........................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED
FRUIT, VEGETABLE JUICE & BEVERAGE PRODUCTS ..............................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM
LEADING ENTERPRISES ..................................................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE ................................................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET
SHARE ......................................................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION
VOLUME ..............................................................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN
RECENT YEARS ......................................................................................................................31
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE
NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP .......................................................................31
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF
OTHER OWNERSHIP.........................................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH
ENTERPRISES OF OTHER OWNERSHIP .......................................................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND
RELEVANT VARIATIONS IN RECENT YEARS ...............................................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 COCA-COLA BOTTLING PRODUCT CO., LTD. ........................................................39
7.2 YANTAI NORTH ANDRE JUICE CO., LTD.................................................................40
7.3 SHAANXI HAISHENG FRUIT INDUSTRY DEVELOPMENT CO., LTD. ...............40
7.4 SHAANXI HENGXING FRUIT JUICE CO., LTD. ........................................................41
7.5 SDIC ZHONGLU FRUIT JUICE CO., LTD. ...................................................................42
7.6 SHANDONG LULING JUICE CO., LTD. ......................................................................42
7.7 PEPSICO (GUANGZHOU) CO., LTD. ...........................................................................43
7.8 INNER MONGOLIA YUHANGREN HI-TECH INDUSTRIAL CO., LTD. ..............44
7.9 QINGYUN COUNTY SHANDONG DINGLI JUJUBE INDUSTRY CO., LTD.........44
7.10 CHONGQING TINGJIN FOOD CO., LTD. .................................................................45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR FRUIT,
VEGETABLE JUICE &
BEVERAGE PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of fruit, vegetable juice & beverage mfg.
enterprises above designated size across China
Heilongjiang
10
Jilin
11
Inner Mongolia
9 Liaoning
Xinjian 27
Hebei Beijing
11
19
22 Tianjin
Shanxi 8
Ningxia Shandong
38 19
Qinghai 6 39
<4
Gansu Henan Jiangsu
9 Shaanxi 33 Anhui 15
Tibet Shanghai
Hubei 8 5
Sichuan 19 Zhejiang
27 4 17
Chongqing Jiangxi
Hunan
7 Fujian
Guizhou 17
<4 24
1-3 1
4-6 Yunnan Guangdong 4
11 Guangxi
20
7-9 6 7
10-29 10
30+ 30
Hainan
<4
Shandong, Shaanxi, and Henan are the major production bases for fruit,
vegetable juice & beverage in China. From Jan. to Nov. 2009, enterprises
engaged in fruit, vegetable juice & beverage production above designated size
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign fruit, vegetable juice &
beverage mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2007 2008 2009
全国 Percentage of foreign enterprises
340 Changes406
in the percentage of449
Foreign-funde s of the num ber of 113
in term num bers of foreign-funded
133 149
enterprises in 2009 enterprises
Others type of ownership 300
Private 112 144 174rivate
22%
29% 27%
Foreign-funde 113 133 149 nded
6%
Joint-equity 17 5% 18 4% 26
33.18%
Others 98 111 100
33%
Private 33% 33% 35%33% 39%
66.82%
Foreign-funde 33% 33% 33%
Joint-equity 5% 4% 6%
Others 29% 27%35% 22%
39%
33%
2007 2008 2009
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2009, among the 449 fruit, vegetable juice & beverage mfg. enterprise above
designated size across China, 149 are foreign enterprises, accounting for about
a share of 33.18% of all. In terms of the number of enterprises, there were 16
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