Design For Advertising Resubmission!

Design for Advertising
Developing, Producing and
Evaluating

Initial ideas
1) qWake Up-
Using the idea of both waking up and the natural disaster of an earthquake. (That being the theme of
something bad happening if this is not purchased.
Include an image of a bike in the air, jumping over the cracks in the ground from the earthquake.
Have the ‘Up’ in the title raised to imply that the drink gives you that lift.
(The Natural disaster aspect of the Drink may cause offense or be harmful viewing so there may have to be
adjustments to the design)
‘Breaking the bounds of Energy’ is an idea for a slogan as it can reflect both the bike’s parts (For the extreme
sport aspect) and the cracks appearing in the ground.
The idea of using a bike in the promotion side would be to appeal to males who are into extreme sports and
need that extra boost of energy to see them improve their level and try to be at their best.
2) Improvise-
This second idea is based upon a healthier alternative to the energy drinks and is targeting the nutritious,
health conscious audience.
The name is part of the idea that the drink is not the usual drink and it offers a slight alternative to what else is
there in the market and is not pre planned that contains all the unhealthy sugars and content that one ‘normal’
energy drink contains, Something that is made through natural produce.
The design of the can would be clean and slick with the colour Green featured to help enhance the natural
aspect of the drink. The use of symbols on the can will also help bring this idea forward, such as a leaf of sorts.
The name can help interact with the audience due it being fun, unordinary and peculiar. This therefore means
that the demographic aimed towards would be females of a young age.

3) Limitless-
This idea is based upon the idea of an energy drink designed towards top athletes and those who take part in very hard
sports.
The title can help bring the audience in from the start, the idea of consuming a product that gives you an endless supply
of energy and your limits are whatever you want them to be. Therefore you being in control, which the energy drinks,
are designed to be.
Giving you that feeling that you for some reason have an edge by drinking that particular can. The design of the can will
be bright and colourful to interact with the audience. The demographic will be those of both genders who aim to play
sports to the best of their ability. This however will be of a younger age group to Idea 1.
The promotion of this will be using people drinking the can and somehow it having a better affect than the other
alternatives.
4) Limbo-
The idea of this name is that people who do not purchase it are to forever stay in the same place or not move on
whereas people that drink the Can will then move to the afterlife or to a better place.
This drink will be targeting the dark, hardcore music fans that are seen as aggressive and passionate towards their
interests. It will be aimed more towards males but of a wide age range.
Ages between 18 and 30 as the drink does not rule out certain generations.
The can will be designed in a black shade with silver text written in a custom manner.
5) Life Line-
The idea behind this is that after consuming the product you are handed that extra boost you did not have and needed
to perform your activity.
This is aimed towards the sports community and similar to that of Lucazade. It will not be gender specific however will
be in relation to a younger audience. Having images of other athletes picking you up and offering you the beverage will
promote the can.

Mind Maps in relation to the initial ideas
Here are basic mind maps on all the ideas surrounding the design for my can. It includes Names,
Theme’s, target audiences, colours, the composition and aesthetical features on the designs and the
purpose for the energy drinks in the idea process.
This looks to merge many of the ideas together and bring forth more inspiration to a final piece. Using
this mind map can help me understand what the theme is and more importantly who the people it is
aimed towards are and if they will purchase it.
Going into more depth helps me further understand the audience. Linking two ideas together of
Natural disasters and extreme sports can help raise awareness and provide energy when needed.
I have also created a more detailed mind map into just one of the ideas I came up with. This has many
of the aspects in the more general mind map, however goes into more depth to the target market and
explores the theme of the name and brand that has been designed.
After considering all the ideas and theme’s I felt that this particular name was the one without any
major flaws.
This was a unique idea that used both the idea of an earthquake and waking up. The mind map
explores what extreme sports the audience view or take part in, to give me an idea where I can
advertise the product.

The improvise energy drink is all about offering a healthier and more organic alternative to
what else is out there. It takes inspiration from Scheckter’s endeavors.
Scheckter Energy drinks have been very successful and sold large amounts of cans to those
who want the energy that comes with the drinks, but without the Toxic chemicals, artificial
flavorings and colours.
The moodboard looks into the happiness that can come with a healthy alternative. This is
an idea I can explore further as it is unique, holds something which can be taken very far
and has the chance to be very successful.
The moodboard explores other healthy
drinks as well as other sources of energy.
The use of green is what will be used on
the packaging and marketing behind it as it
reflects the natural side to the product.
This is a good angle to take because other
people will not have explored this and
therefore it will stand out and by unique.

Limitless (idea 3) mood board.

Limitless will focus more on sports that need a quick supply of energy and will not carry a
large amount of extra nutrition. The drink will focus on the brand name of limitless. The
idea that with this drink the possibilities you can do have no end and using Nike’s slogan
for their advertising campaign ‘There is no finish line’ in the mood board helps
demonstrate what the drink can offer you.
Limitless will be softer than the designs for qWake and will look towards more the
Lucazade market rather than Red Bull and monster. They both share the same idea of
being for sports, however Limitless will target males who take part in less extreme
activities such as Football.
Incorporating this idea would help give the
drink an identity. And something to base itself
around.
Research into existing drinks was a good way
to see what was already used in terms of
promotional slogans and how I might go
about targeting this drink and to who.

Copy/Script development-
Possible Slogan or Sub-headings
Ground breaking content
Off Balance training methods
Time to fly
Need a lift?
Shaky footing
Mind the Gap
That perfectly timed boost!
Extra Energy for those Extreme Moments
A can a day keeps the boredom away
Bring on the excitement
Wake up properly with a drink to cure the
slow
Energy when you just can’t see a way out
Can you imagine the consequences of not
drinking it?
We cure that Shattered feeling
You will definitely see the affects to it
Using a slogan that relates to the theme is a great way to
bring the point across.
Not over complicating the text underneath the name is
important as it could put the audience off.
Mentioning both the Energy you receive as well as
natural disaster that could or will happen if you don’t
purchase the drink is a great way of promotion.
Making the audience think that not drinking the product
will lead to something disturbing happening almost
makes them feel obliged to buy the energy drink.
The use of the word ‘Boredom’ is a good way of reflecting
the theme and imagery used on the packaging.
Also the way the slogans are used make the earthquake
theme exciting and this ultimately has a positive
impression on the drink itself.
Using the so called ‘natural disaster’ as a positive is
somewhat controversial, however for this audience it is
exactly what is needed to grab their attention.
These are young Males, who the majority are rebellious
and have a strong interest on dangerous sports, these will
feel that they can take on the challenge of the drink and
jump over the obstacles.
This can be represented by a bike hopping over the cracks
in the earth surface on the promotional piece.

A person will be failing at sporting activity and on the floor catching their breath. Then an
alarm starts to ring, the camera starts to shake and a ‘qWake UP’ can falls from the sky.
They then take a drink and suddenly get a huge boost of energy which they then say ‘Perfect
Timing’
With a voice over saying.. ‘qWake Up provides you with that extra boost of energy when you
need it most. Having a can a day will defiantly keep the boredom away.
The person then sprints past the camera man and shouts.. ‘Bring on the Excitement’
Another idea would be of someone falling off their bike, having a hard time then a person
giving them ‘life Line’ and they suddenly get back on the bike, starting going really fast then
later skipping to a clip of them winning a race which is when they say.. ‘Life Line! I Needed
that’
For ‘Limitless’ the script could involve a person climbing a building and then believing that
they do not have the will power to carry on. Until a Limitless can falls from a window and they
catch it. Which the voice over then says.. ‘Your Limits are the ones you set now’
Then the actor climbing has burst of energy and starts climbing right to the top.
The Actor will then get on top of the building and say.. ‘For Endless Energy doing those
Extreme stunts you love, why not try ‘Limitless’.

Ideas for possible product names could be of shortening it to qWake or using the ‘q’
as a trademark or house style. It could even be used on advertising such as ‘q up for
the drink now’. Using it as a symbol can a great way to get the brand across.
Names of drinks under the brand could be that of a set of natural disasters. With
‘Volcano’ being a red styled can that uses strawberries for example. Or Using a
Tsunami to express that refreshing effect or relate it to the surfing extreme sport
activity.
For Life Line, they could have an alterative ‘Life Line Light’ which can be very catchy if
used in promotional stunts or Television ads.
This would be a less sugary type product that is an alterative for the less extreme
sport lovers.
For Limitless there could be a set of different names under each product with still
keeping the Limitless branding somewhere on the product.
For example having ‘Believer’ as one name of a product by the brand. Then this would
include a different flavour to others however still keeping the font and style the same
even if the colour is altered.

Created through Photoshop, using the style and adjustment tools I created the two colour merge affect.
I first grabbed the ‘T’ tool to make the text, I later changed the font to ‘Silom’ to reflect the theme of
Extremeness. This also relates to the targeted demographic of Young Males due to its bold nature.
The next stage of development was to use puppet warp and create my own custom font. This was so it would
relate to the target audience and be much more unique.
Having a more exciting font can reflect the theme and who it is trying to get it across to.
Having the ‘UP’ raised higher is implying that the drink brings you from the depths of despair and gives you that
lift which you desired.
Using a custom font can also help tie in with a slogan that both match the theme in hand of an extreme and
aggressive way of advertising to correspond with the audience who are believed to play in such dangerous sports
or activities.
For all the high sporting energy drinks I will need to use a clear and bold approach for the font. This is so the
audience will understand what the drink is trying to get across, using a loud style helps interact with their
interests, of extreme sports and unusual types of music.
The colours used for the sports drinks will be of dark shades. Keeping the drink in relation to the audience is
important. As the target audience are Males, they are less interested in look and more into the content of the
drink and what it can do to their performance in sports.
The colour of the fonts will be having two colours merged to show some individuality in the brand. This as well as
the unique styled custom font that will be made will help entice the potential buyer.
Font/Colour Scheme development

Limitless
Limitless
Limitless
Limitless
This colour will be suitable to the target
audience as it is not too loud, however
will bring the title name out more.
Using a custom font for
qWake UP will help get the
theme across to the
audience.
The 3rd Font here is the
better out of the set due to
its relation to the sporting
theme and that of runners.
It has a much softer yet
polished look to it.
Having a pattern or mix of
colours on the branding of the
packaging can be a great way
to use a house style without
the need for unnecessary
shapes.
Having dark packaging
may prevent the name
from being seen as clearly.
With the use of a flame or
something in relation to
danger it can help bring
the idea through to the
audience.

More possible fonts for Limitless could be.
Limitless
Perhaps having a font that is not over heavy would suggest that it is for both
genders as well as expressing the sports it is used for.
The slight tilt to the font adds to the theme of speed and being able to go anywhere
you feel like by consuming the energy drink.
It is distinctive and catches the eye. (A cuchillada)
Limitless (Stencil)
This offers much more of an impact. This font is bold, strong and powerful. The
power it shows is in order to reflect the power you receive from drinking it. It is very
clear to use and when targeting both genders this can be important.

qWake (Silom)
qWake (Thonburi)
qWake (Impact)
qWake (Lithos pro regular)
Out of all the many fonts I
experimented with I found
these four to be ones I will
consider using in the design
process of the unit.
They are all different, however
share many similarities such has
who they can be aimed
towards.
I like the third font called impact
as it does exactly what it is
called, and for a target market
of young males I believe that
could work well, as it is bold, in
your face and aggressive.
The first font has similar aspects
from impact, however it has a
more polished look to it and
could make the name stand out
among some very large imagery.
The last font explored here is all in capital letters. This can
be a good way to express the drink as it is loud, very clear
and has a dangerous feel to it.
However, this does not let me use the ‘q’ which is
considered as my house style so it may not be the right
font to use.

Possible Imagery and colours
Images I will consider using are that of natural
disasters or those which are related to danger
so they relate to the theme and target
demographic of young males from the age of
18 to 23.
Possible colours that could be used are that of
which are associated with danger.
Colours such as Red, Yellow or orange so they
can reflect the ideas that are explored with in
the imagery on he cover.
The use of a flame or some natural disaster
such as an earthquake can make the buyer feel
as if they are almost forced to purchase the
drink as they do not want anything stopping
them from fulfilling the best of their ability in a
sporting activity.
The font colour will have to
match the shade of the can so if
I was to choose a black and
orange styled design, the font
would have to be orange or red
to suggest the same theme and
that of danger.
The idea of extreme sports can
relate a drink such as this.

Possible fonts for Improvise.
Improvise (Ayuthaya)
This is a great font for an organic energy drink as it is soft,
clean and very professional.
Improvise (Noteworthy)
This is a possible font for Improvise because it is unique and
individual like the drink itself. This would reflect it well.
With other drinks, such as qWake, the font is heavy in order
correspond with the extreme sports. This is for those who
conserve the environment and their body.

Possible colour/shades for Improvise.

The use of the green shade is to reflect both what the drink is trying to do and the audience
and who they are. Improvise is a drink looking at the healthy alternative to these over artificial
products. The green for the products in creation are to be of the same nature as below.
They must be bright and
vibrant to reflect the
audience.
They are young,
enthusiastic people with
bags of energy but just
need to sustain that
through a drink.
The theme is looking at a
soft approach, In
contrast to to other
ideas such as qWake.

Product packaging development
Here is the original idea concerning the design of the can and more particularly the
compositional features of the name and imagery used.
I have taken one of my initial ideas and experimented by placing the name on a basic can
template.
However, I decided that the Name ‘qWake UP’ was too long for a can and may put
customers off. I found that the name could be shortened and still keep the same identity.
Using the ‘q’ in such a large size can help provide that idea of waking you up and also,
giving you a lift.
Here I have developed further on the can design and decided to import a sourced image.
The idea behind this was to try go back to the idea of giving you a lift and this can imply
that it is fueling you up when you need it most.
Due to the audience being that of a young male demographic, this idea of danger and a
quick source of energy will relate to them and they will be more likely to purchase it.
Having the Image warped helps enhance the idea further. The top left of the image being
curved higher gives the impression of something unusual and again, a lift. All
psychologically telling you that buying this drink will make you feel energised.

On this design I decided to focus on the ‘q’ in much more detail. Dropping it down was the
first idea to make it look as if the letter itself was creating that hole, therefore implying it is
waking you up by using extreme ways. Extreme advertising to reflect the extreme sports the
target market take part in.
The change in shape on the ‘q’ was created by going through the Edit tool bar on the top of
a Photoshop document, going into transform and warp.
I then chose the ‘Squeeze’ option on the letter. This is so it creates the impression that the
drink is taking giving you every last drop of energy.
I have also used the ‘Levels’ tool to help bring the colour out of the image more. This is to
entice the audience as they are seeing more shades and it looks more aseptically pleasing.
In this design I wanted to try and portray a more sporty can.
Using the wave type style of the image at the top can help give the audience the impression
that it is indeed what they are looking for.
The sporting aspect is shown in the name as well with the use of the wave type tool which is
found under the warp and free transform tools.
Having all the text and imagery moving gives the audience and potential buyer the
impression that it could get them moving and give them that energy needed for their
sporting activity.
Raising ‘Wake’ up higher is important so it stays in line with the ‘q’ and is it vital the audience
reads the drink in one word to gather the same understanding.

In this design I wanted to incorporate two aspects of danger and what is associated with the
natural side of the world.
This can help relate to the audience due to the fear factor which they face in the sports they
take part in.
The use of the fire not only helps fill in the white space that was there, but it also gives more
detail to the can as well as making the name stand out more.
In relation to the name, the colour code has been changed to match its surroundings. If this
was to be part of a final design the other cans that would be made as part of the theme will
change and vary in colour, however the positioning will remain the same as will the font of
‘Silom’.
Here I have started to explore different orientation. I have attempted to use the name on
a landscape angle.
Using an unusual style text position can help relate to the surreal themes.
I Have also experimented by moving the elements of imagery. Swapping the Flame to the
left and covering the letter ‘q’ can be a good way to show the shades together.
However, I believe that having a portrait can styled text will work better due to the name
being much more clear and does not make the young audience think too much about the
energy drink.
I do feel that the angle adds something different to the design, however I feel that there is
too much colour at one side of the design and there needs to be an equal amount on
each side, therefore the text should be going from left to right.

The idea of this
basic flat plan
is to show
what exactly
the can will
contain on it.
The size will be
of a small
nature, similar
size to a
regular Coke
can.
The collar and
rear of the can
will both be
black. This is to
keep in relation
to the dark
shades the
design already
has.
The front will contain the image that has a slight tilt to it, rising higher at
one side of the can.
The Nutritional Information aspect will have the required numbers,
however will try to keep it clear and concise to keep it relating to the
target audience. The back of the can will be similar to the front, using the
title and fonts in the same position. A slogan will also be used. (In the
same font)

I have decided to go for a more simplistic yet more relevant to the
theme I want to get across to the audience.
Using a stylised can such as that can be very visually pleasing to the
buyer.
This was created by selecting an image, importing it and then warping it
over the template of the can.
The warping tool was used again from the last design, however using it
all over the can rather than a small section and the actual plain texture
rather than an image.
This look much more like an energy can you could see as it keeps to one
style.
The text to go the can will be of a similar colour to it but still keeping
the same font as what will be in the advert.

I believe that due to its simplicity it will interact more with the target audience, rather
than something witty.
The ‘Lift’ aspect is a theme running throughout the design and unit. The ‘Lift’ of energy
you will receive.
The use of the two colours, Orange and Black only go further to explain who the drink is
aimed at. The orange as well as the fire help enhance the idea of danger, with the
earthquake representing the name as well as implying that sort of disaster will happen if
you do not purchase the drink.
The slogan relate to this image and that of, if you consume the energy drink, you will
‘qWake Up’ and be given a lift, out of the natural disaster and given that extra sense of
power and achievement ahead of others.

Here I have taken a sourced image, I imported it into
Photoshop through the Place tool found in ‘File’.
I have used this image as it best explains what I want to
get across to the audience and how I want the energy
drink to be portrayed.
Here I have taken a small screen Shot of the adding text
process.
I used the ‘T’ to first get the tool on the image.
I then started typing the slogan I came up with in the pre
production process, and then later changed the font to the
same house style as the can (Silom)
Later I then decided where to position it. After the text
was chosen I wanted to incorporate the can itself. Using it
underneath the the man jumping implies that this can is
here to give you that extra push should you need it in
order to reach your goal

Here I have taken further screen shots of the post
production techniques I am doing during this part
of the unit.
I used both the Levels and Saturation adjustment
tools in order to manipulate the colour and shade
of the image.
After importing the image, it was not bringing the
best colour out of the piece and in specific parts
as well.
For example, the added artificial light located
near the can is important as it is drawing
attention to it.
Even though it has been altered to a low opacity,
it is still a main part of the advert.
The Levels are controlled by pressing The shift
key and ‘L’ whereas the Saturation can be
accessed by the shift key and ‘U’

Here I have used the Warp tool to change the size of the image. This tool is created by
selecting the main layer (Shift and T) then using the first tool on the left where the arrow
is.
This helped me enhance the energy drink underneath.
Moving the cliff downwards gives more room for the drink
to be seen.
After the Warping has finished and you have stopped
dragging the corners then you select the ‘Tick’ tool
just to the right of the warp one.
The purpose of the
effect on this piece
is that it helps give
the impression that
the person is now
getting the required
speed to make the
jump over. This as well as the
Slogan helps make the
point clear.

I feel this design is thinking too much of he theme for the design of the background and
after ding more research I feel having a more simplistic background image can bring the
energy drink out better.
I feel that having an image of a person jumping and the slogan as well suggesting the
same it may be very forceful to the audience and ultimately out them off.
I liked the idea of warping the images to make them more surreal and unique, however
finding an image that is in more relation to the theme can be better, something that is
associated with both Earthquakes and giving you a lift but in a more subtle manner so it is
psychologically inserted to the viewer.
I feel as the target audience prefer a much darker shade, the colours used may not have
been appropriate to who the product as aimed at.
Looking though many Extreme sport adverts, I found out that all the drinks focused on
the colour rather than the content itself.
Having a simplistic font and background may be seen as a boring and less exciting but
perhaps the target audience is more interested in what it can give them.

Another idea for the Advert is that of using a
background which relates to the theme and
audience who is is aimed towards.
As it is the first idea of the development
stage it does not have the full content such
as web links or social media sites.
The font is the same on the packaging,
however it has been made slightly lighter to
blend in with the low opacity on the can
template.
I prefer this background as there is less
happening and makes the can stand out
more due to its sheer size and positioning.
To bring the colour out of the can I wanted to use
some natural aspect to relate to the brand name.
Also, instead of having a slogan that suggests the
lift you receive I feel having the background image
in outer space can provide that in a more subtle
way.
The use of the new slogan is to suggest that the
drink gives you a feeling that you can jump as high
as you want and there is no limit to how far you
set yourself.

To create the extra brightness on
the can I used the contrast tool
found on the right hand side of
the Photoshop document.
This was found just above the
layer sections. The idea behind
this was to just enhance the
product even more.
As it this is just a first draft it is just
the imagery and slogan I wanted
to focuses on and later developing
upon it.
I like how the background of the
advert shares the same theme as
the product and that of an
extreme style.
The target audience will be enticed by this due to
the loud manner, this is an exciting advert that
makes you want to buy the drink.
To develop this advert rather than the other design
I would add some text to the bottom right
including both Twitter and Facebook due to the
age range targeted being of that demographic.

Here I have developed further to
the idea, I have decided on the
background now, however I felt
that alterations were needed for
both the slogan and how it was
portrayed.
I wanted to include the name in the
advert but through the slogan
rather than take up more space on
A3 promotional sheet.
Incorporating it into the slogan now
gives the reader the name of the
brand as well as what it can offer
you.
Using the ‘twist’ tool after selecting
the text was a good way to show
the slogan off more than what is
was doing.
The advert was trying to get an exciting and vibrant
brand across and plain orderly text was not showing
that off enough, so tilting the text makes the drink
look very intriguing now.
The audience is that of young males who play
extreme sports and I feel that this ad does target
those, if not by the slogan then the imagery used.

The use of the social networking sites
being added to the bottom right now
starts to put the advert in place and is
shaping into a good way of promoting the
energy drink.
The image itself was chosen well because
the light is spread out in one section of the
piece so I was able to place place the
energy drink and name of the can under
the bright shade.
Using the name in the title helps me place
it over the product so it can be easily
acknowledged.
The can will be developed upon for later
designs. I feel that the composition of the
can was good due to being large enough to
notice as well as not taking the attention
away from the slogan.
The use of the opacity tool helps bring the
light through the can better and will be
considered when the final product is placed in
at a later time.
The font colour was chosen to stay along the
lines of the theme and shades chosen on the
can itself.
Having lighter tones again helps keep the
piece together with the colour overlay
supporting it to make sure it is still readable.

I have changed to font to Comic
Sans MS. This is because I felt that it
suits the tone of the piece better
and blends in well.
I also kept a slight tilt to the text but
decided to alter it as it needs to be
read still.
I imported the image again to make
it better without any poor
resolution.
I then held the shift key whilst enlarging
to retain the correct proportions.
Using a more flat style to the slogan
provided a sense of professionalism as
well as giving the quirky edge that
appealed to the specific demographic
aimed towards.

Inspiration
This swerve at the bottom from Coke is what inspired me to add something a little more
creative to the advert, especially working with darker backgrounds.
I also liked the minimal text and the idea that less is more applies here. The required
content is included but the lack of any additional text is what I want to reflect in the
product and hopefully the target audience will relate to.
The buyer wants a drink that will give them the required energy to see them complete a
sporting activity at a high standard.
Having just enough energy in the drink can be seen
with having just enough text in the advert, or just
enough in the product itself.
They are designed to let the audience know that no
added preservatives are included.
The use of the orange text on the dark background
was something I felt worked to help show the
product.

Here I have been adding the finishing
touches to the design, that of using the
ruler lines provided which can be found
at the top and side of a Photoshop
document.
This helps me adjust the text so that it is
of a professional standard.
In relation to adjusting, I split the slogan
up into two sections.
This as so it can be easier to identify the
product, having it in a different font and
size. And also so it helps fill the white
space on the right hand side of the
image.
Using similar colours for all the text but
having a hierarchy in the size can help
the viewer understand which parts are
the main and most important and which
are less so.

Here is the final advert where I
have placed the actual product
in the position where it had a
template.
The light does not work as well
coming through the can now as
I wanted to keep the opacity
relatively at full strength.
This was to not false advertise
and make the can look any
different to what is is on the
shelf when selling.
Having it in its same shade can
help the buyers recignise what
they have seen from the
advert.
I have added further Hue changes to the colour as I felt it
was too yellow.
Keeping it within the shades of the text colours was a
better way to present the piece.
It is important to have the actual drink in as the font has
changed and there needs to be an identity that is made
clear. Using the Silom font in the product is the best way
of doing so, not the Helvetica slogan.

Technical qualities my work possesses is that of a good use and understanding of Photoshop and its tools, such as warp
adjustment. The work also has shown the clear use of the Levels and Saturation to help enhance the colour out of a specific image.
The warping of the can’s layering was very detailed as I wanted to create something unusual that met both the target audience and
what theme I was trying to produce for.
Using Command T, and selecting warp to move what was a rectangular image into something that merged in the can was a good
way to show creativity In the advert.
Then using the Rotoscoping tool to round off any unwanted image was a good way to smooth it off and make it look that more
professional.
The use of the Title can be seen as a technical aspect to the product due to choosing, adjusting and then later retaining it as a
house style. There was many stages of development to the slogan and the font size, not to mention the colour or shade that was to
be used.
Splitting the slogan up into two sections and placing the Name ‘qWake’ in a slightly raised position using the Command T and
rotating tool above was a better way to get the product across. This was as I stared to realise my intentions and who it was aimed
towards as an energy drink. The Young Male market needs to be excited and driven to buy the product.
Having bright colours can help to entice them.
By adding extra saturation to the can after I reduced the opacity I believed was a good way to bring more attention to the drink.
Using such an exciting colour can help suggest that is what the drink can bring you if consume it. Energy that can help you go for
hours in your sport.

Aesthetical qualities that my can holds are that of being very colourful and vibrant. This
can only attract more of the targeted demographic.
The use of the colour was executed well due to keeping similar shades throughout the
text on the advert as well as being similar to the can itself, this all on a dark background
helped it all stand out that much better.
The colour was altered with importance such was the size. Using a brighter shade for the
name ‘qWake’ helped show the viewer what exactly the drink was. The next piece of text
was the remainder of the slogan, up to the excitement’ this was in a more darker colour
to again suggest its importance to the advert but being large helped show where exactly
it ranked.
The social media links at the rear of the advert were in small as they are not something
that needs to be enlarged, they are something to help the reader once they have
decided they like what they are viewing and may consider purchasing it.
The slogan itself was developed upon throughout the pre production and production
stage itself. It was later decided tat incorporating the name in the text could be better to
show the viewer what the drink is in terms of an energy drink. With the background
supporting the waking up feeling.

Opportunities to develop further would involve researching energy drink adverts in more
detail to receive a better understanding of what a good promotional image has in it. I
would then if I had more time, take part in a focus group or discussion between peers
about what works for the product in terms of colours, slogans and names.
I would also consider making a small draft of what the product will look like and taking it
to one of the targeted people the drink is aimed at to see if it appeals to them, if not I
will find out why and alter to something which is more appealing.
In terms of production I believe I could have chosen the advert background image
quicker to help give me more time in producing the text and deciding where everything
will be placed.
I would also have liked to develop upon the text more, as I feel I could have made
something much more exciting to reflect the drink and who it is aimed towards.
I would also have liked to explore much more positions for the can itself and maybe
consider placing it in and the advert in a more vertical position.

I feel my final piece is fit for purpose. This is due to not only producing something that has met the brief and theme I set myself, but
contains aspects that relate to who I am aiming the energy drink towards which can be considered as a success.
These aspects such as the imagery. The use of a picture that is beyond earth helps relate to those extreme sport athletes who like such
adventures and heights for the sheer thrill.
Bright Drinks have asked our company to both look into the market and develop and specific strategy to promote the energy drink they
want to produce.
I feel that enough research was taken to get a good grasp on what appeals to the target audience and what promotional ways you can
help retain interest in that product with such great competition and lack of market share to get, with such high brands already having
large amounts of it.
‘You will decide on the target market, get to name the product and create the first advertising campaign’
I feel I have created all these to a high level. The target market was researched upon and I felt aiming towards young males
was the best way to go about doing so with them being the highest consumers of energy drinks in the UK.
Also, basing the product on extreme sports was a good and reliable path to take due to there already being success with
such drinks. The name I felt helped bring out the theme better than any others would. The use of ‘qWake’ shows a creative
side that relates to the young audience.
Using the Wake up aspect as well as a natural disaster can bring out that ‘Aggressive, fearless’ target market. The advert
was to correspond with all the ideas leading up to it and it did exactly that as well as merging them in together well.
The name being placed above the drink straight away suggested what the drink was called. Then the use of the background
helped suggest who it was aimed towards. The colours used helped bring out the main important aspects and therefore
gave the product that extra added ‘Energy’ with the specific colours.
The slogan reflects the background and theme. In terms of background, the waking up aspect and the theme, the
‘excitement’ side to it. ,

The areas of planning and development hat I believe worked well would be that of the
research side. Looking into energy drinks in pre production was a good experience as it
helped me get a better understanding of what Bright Drinks are after for a energy drink.
I got the knowledge of the market, how fiercely competitive it is as well understanding
how to promote the product, less being more.
This planning stage is considered to have gone well due to playing such an important part
to the finished product. Without looking at previous work I would not have got the
inspiration to do many of the aspects I did.
Such as Coke and their branding strip near the bottom of the advert. As I know I did not
produce anything of that style on my advert I like to think that the wave effect was an
inspiration to the text I had on the piece. Before researching and developing I settled for a
font and position.
After looking at work such as this It clicked that in order to
appeal to the audience, especially a young age range, the
advert needs to be exciting. So even just a slightly titled
Text can help interact with the demographic.

The technical qualities here include the
colourising and layering of the can. The product
falling out of the can and into the theme of the
earthquake was Rotoscoped well. The work
looks very visually pleasing. It holds a clean,
slick and vibrant look to it.
It is suitable for the audience. The dark colours
supporting the text shows it is a more male
orientated drink and for extreme sports.
The bold text for the can contrasts with the soft
font used on the actual advert.
The work is clean and professional. It links
social media and the theme well and is perfect
for advertisement.
In the best promotional pieces of media, less is
more. Having a white background only makes
the can stand out more and the black text much
more readable.
The advert does exactly what is
needs to. It uses both the can and
the theme to reach out to the target
market. The use of social media
supports this.
If I was to develop this further I
would bring the theme out much
more. Perhaps have a person
jumping out whilst holding the
energy drink.

Development that worked well I feel was the background of the adverts' design.
I began with an image of a person jumping (Slide 24) from one cliff to another.
However I felt that there was a lot happening in the image and when comparing to adverts out there already
I realised that I needed something with the same idea and theme but more subtle.
The idea behind this first background image was that I had placed the can underneath the person jumping to
create the impression that it gives him the lift to get to where he wants to get.
The development of this was seen as I took the low opacity can and incorporated It in my next idea. This time
using the sun behind and added light through Hue/Saturation to make the can more obvious as before it
could not be seen as clearly without making the piece look odd.
I felt that using a better slogan with something more specific to the the target audience rather than the
general energy drink market would make the brand more unique. In my first design, I used one of my many
slogan ideas of ‘Need a Lift?’ this I felt worked to the imagery I had used at the time, but perhaps looking
back that does not bring the best out of the theme and not related to the audience in hand.
The next idea I produced included the slogan ‘qWake up to the excitement’ this was not only more lengthy,
but it provided a much more unique brand and something that stood out rather than the last slogan.
Using the brand in the slogan was something that was not used often when I looked into the adverts,
however this time I felt that using it could not only make the advert more spacious but it would give the
reader the exact information they need.

Areas of planning and development that could have had more work done to them would
be that of the colour and font selection.
I feel that experimenting further with what I could use in the production stage would have
left me with more time in the adjusting of the composition rather than finding a suitable
size or colour for the text.
I also feel that I could have done more to show development of how I got to the theme in
the first place, for example shown research of adverts in that specific segment within the
energy drinks, that of extreme sports.
From that I could have possibly taken further ideas which could have improved the quality
of the piece. This would have gone one step further to make sure that the brand and
energy drink is suitable for who it is aimed towards
The planning of colours. If I had spent more time understanding the shades and which go
with each other and which don’t the production process could have been more efficient.
Instead I spent a large portion of the hours given choosing which colours represented the
theme the best and how the shades would stand when compared next to a black
background.

The previous slide suggested looking into more specific energy
drinks aimed at the same audience in order to improve the
work.
Here is one of many red bull advertisements for their energy
drink aimed towards extreme sport athletes.
This simplicity is what helps give the impression of who it is
aimed towards.
Using a gender specific colour and a male holding the drink
can imply who it is aimed towards without actually saying it in
the text.
This is what I tried to create in my design with the use of the
Name, slogan and imagery.
The two colours used reflect that of the can and provide a
polished look to the advert. Again, this is something that has
been reflected in my piece however could have been made
more clear with the use of a bigger font size.
I could have taken inspiration in the position of the can. Being
in the centre without anything surrounding it suggests that it
is of great importance and that can alone provides everything
you need, hence the slogan there of the ‘only shot that gives
you wings.

Before I chose my background image this particular one
for glow inspired me to choose the one I did.
I was after imagery that reflected what I wanted to get
across to the target audience.
The aspects I liked best out of this was the colour, the
sharpness of orange around the can makes it stand out
so much more and gives it that presence.
Using bright font colours as I have helps the reader to
see text when over a dark image.
Using little text in relation to the image provides that
clean sharp and professional look to it.
The similarities between the two are that of having the energy drink the
main focus with the text in small orange font.
The enhanced colour on the can helps it stand out from the dark
imagery. Using an image that is related to the demographic can only
appeal them more to the drink.
However, where I feel I have differed to the ‘Glow’ advert would be that I
wanted to make the brand very clear and who it was by.
Using that can make sure the viewer does not forget it.

I believe my development stages had a huge effect on the result of the final advert. This is
due to being able to explore and find new ways to present the work and without trial and
error the work that I have created now would not have been as successful.
Experimenting with different layouts, colours, fonts and orientation can help you improve as I
did. I was able to use many aspects from each stage of the production process and this can
help show the development throughout the work.
Without this development you cannot support your ideas and have a strong reasoning on
why you chose a certain colour or font. As I tried multiple fonts from custom and creating my
own to the quirky and then the simple yet effective style.
I believe going through the development stage has made the work stronger. However, I feel
that there was possibly too much time spent on the pre production and development of the
product.
This is due to having a very small period in the design of the final piece. As it was
incorporating the ideas I had been thinking and designing it sped up the process, however I
felt to make the work more aseptically pleasing it would have needed some extra
experimentation with every aspect on one page.

Stage one of the developing process was to import the
image into Photoshop as its original size.
I then needed to mark out the spaces between the text
and what was to be cut off when applying the piece to the
can.
Leaving the right amount of space was vital as the text
could be cut off.
The experimental side of the text was next and finding out
which colour went with the background.
I decided to use white text as it stood out best and could
work well as the text on the front was going to be of the
same shade.
The title was next to sort, in pre production the font ‘Silom’
was looked at as the final choice and I kept the same one.
This was keep some consistency. The advert did not contain
the same font style as it was decided that it was not clear
enough for what that was trying to get across. For can
packaging it is appropriate.

The ‘Energy’ in green underneath is to make sure the energy
drink aspect is noticeable.
The colour was chosen to make it stand out but not in the
expense of the title. Which is why the opacity and size was
decreased.
Adding the correct text in the content of the drink was
important as it needs to look professional.
This goes with the barcode also, using that located near the
rear of the can makes it look very realistic and something you
would see on the shelf.
Including text on the back of the can was important but also
on the front. The use of the ‘200Ml’ is something of a must
when producing a product. Making sure you say how much it
actually contains.
The text was all brought down underneath the name to again
show importance. Using the rulers provided on the side I was
able to located the middle and make sure all the text was
correctly in position.

After the flat plan of the can was correctly in place, it
was time to layer it over the energy drink template.
After saving the piece under a JPEG file I then
opened it up through the ‘file’ and ‘place’ sections of
the software.
I then placed the image I had over the can. I then
rasterised the before using the Polygon tool to trace
over the piece and cut away unneeded imagery.
I did this twice to produce the front and back of what
the can will look like.
In order to make the can look more metallic I
selected the ‘multiply’ tool found above the layers
on the right hand side.
This blended the images together and made it look
much more like a can.
I then turned the opacity down on the image due to
standing out too much.

Developing the idea and creating
a ‘Zero Sugar’ product.
First I removed any traces of
sugar in the content at the back.
I then focused on the text and its
colour.
Using text of the more formal
style rather than part of the
‘Silom’ name helps create the
impression that is part of the
same brand but a new version.
Using a different colour for the
background enhances the idea of
being a new product but still part
of the same brand.
Using the same fonts and positioning is what keeps
the can looking as if it is part of the same brand.
Using the same text but only adding the required
information for the product is what helps make it
noticeable like the other original.

Here are the editions of the cans. You can see that they
are simplistic yet effective.
The target audience targeted at would want to
consume the product due to its unusual look. The use
of the different texture for the full can reflects who it is
trying to sell towards.
Using something as simple as this with the minimal text
is what the young males who play extreme sports are
after. Something that offers them energy when they
need it the most.
Having another variety made helps show
that the brand is willing to reach out to all
of that demographic and have something
for everyone.

Zero Sugar- qWake
I wanted to produce an alternative version to the original
flavour. This was so I could expand the brand across the
audience I have aimed towards.
Using a sugar free product can entice the extreme sport
athletes that do not wish to take in the extra 27 grams that
one can contains.
Providing a variety of choices for the audience is what makes
many companies successful as they are developing upon one
idea and keeping the product name fresh.
Here on the right I have chosen one of both ‘multiply’ and
one of ‘Overlay’. It is clear that overlay brings the can idea
forward much more.
To make the text stand out further however, I would increase
the opacity on the ‘Energy’ piece of text, plus insert a thicker
stroke to make all the text stand out.

Creating a competition for
the Special edition can was
included in this design
because it needed
something to both attract
customers to this specific
can but the right audience
they aim towards.
So the use of the ‘Formula
one tickets’ was a good way
to entice the buyer.
Also on the left hand side,
the inclusion of both the
Recycle logo and contact
information makes the can
look that much more
believable and something
that could be sold.
Having the competition in white text was important so it
would reflect the other text and create a good
symmetrical balance.
Having too many colours or font sizes may scare the
buyer off as it will not appeal to their taste.

Here I am experimenting with a longer
type can for the special edition version
of the energy drink brand.
I have used the template provided and
used the same information as I did
previously.
I order to make the guidelines visible
such as the collar of the template I had
to reduce the opacity of the
background style chosen.
This experiment is being created to
explore what the features would look
like on a larger can, this is due to some
feedback explaining that the previous
can had squashed text and lacked
space.
Having a much larger can but
remaining the same details
and features can help
enhance that idea of a
‘special edition’ this is due to
giving the customer extra and
making it ‘special’.

Here I have produced some experiments to the larger ‘Special edition’
version of the brand qWake.
In this I have experimented using a much brighter font, spread out
further across the can and using the multiply instead of the overlay to
retain the dark effect.
This is very much suitable to the target audience of young males who
enjoy extreme activities.
The colours and imagery used look very much like that of the monster
cans. Not only the shape of the can but the overall darkness theme
suggests that a Male would consume this over a female.
In the second stage of the experiment I
used less text and tried moving the name
more centrally to be easier to read.
The colour was altered in the special
edition version to show the difference to
the original.

Here I have experimented with both the multiply and
overlay tools for the different varieties of the qWake drink.
For the Special edition I have used the overlay tool and it
brings the metallic look out so much better, however with
the multiply you can see the text more clearly.
The different colours were created by going through the
Hue/Saturation tool (Command ‘U’) and adjusting them
accordingly.
The saturation was altered to make
the colour of the can vary to the
original version.
By retaining the font and its position
the change of colour did not alter
anything.
Below shows the front and back of
the can. From this you can start to see
that it is aimed at a younger audience
and that of a male demographic.

The technical qualities of the work are that of the use of specific Photoshop tools. In
relation to the final design on the can I would say the technical aspects that hold a great
value would be that of the Opacity, Multiply, overlay and Rotoscope tools.
On their own merit very simplistic tools however when using them all together to a level
it creates a good effect.
After designing the can and placing it over the can template, it was important to retain
the correct size, so adjusting the opacity to a level where the lower layer was seen was a
must.
Using the multiply tool which was found above the layers helped enhance the idea of the
metallic aspect. This tool also helped seeing the layer underneath so the Rotoscoping of
the can would be easier and look much more professional.
The Rotoscoping is considered to be a technical quality to this specific unit due to its
importance on the overall look on the piece.

The aesthetical qualities of the design would be that of the imagery used on the can. In Energy drink terms, no one had their own
personalised can, by that meaning in the research I found no cans were looking like the name of the brand and theme all in one.
I saw Red Bull and how they incorporated the Bull in the logo. I then looked into Monster who had the Huge ‘M’ on the drinks, so I
decided that for the house style in this particular design, using the background can help retain a sense of originality in the work.
This was the thinking behind the font also, I consider the font chosen for the ‘qWake’ name to be aesthetical pleasing. This is due to
being eye catching and relevant to the audience it is aimed towards.
The font ‘Silom’ was chosen in the pre production stage as this was the best at interacting with the audience. Using a much more
exciting type of text can bring forward that idea of youth and its importance to the brand.
The black shade blends well with the dark theme and that of an extreme nature.
The colours used are part of the qualities in this unit. All the main text on the front of the can has been chosen to stand out but not
take anything away from the theme, therefore all of a dark shade to suggest the male market again.
The use of the different fonts and colours on the can was created to a high level. This is because it can show importance not just
through its size but with the decreased brightness.
For example the green ‘Energy’ being taken to an opacity of 73. This is so the brand name of qWake is seen as the most important,
hence its bigger font size.
The font for the name was different to the font for the text in white that explains the can because the name is meant to be of a theme
that relates to a younger audience whereas the text is important and needs to be read.
The content of the can was in white and in a much more formal text in order to be read clearly. The white contrasted with the dark
background imagery and stood out much more than any other shade.

To further develop my work I could have spent more time researching energy drinks, their slogans, colours and images'
used. This would have helped me produce a much more professional and very pleasing to look at piece of work.
As I feel my work is up to a certain standard this is not an aspect I feel was in desperate need for change, however a
greater use of the market to look at similar cans would have made the preparation into the final can design easier to
deal with.
My can was aimed towards a younger audience, that of who take part in extreme sports on a regular basis.
Therefore the thinking behind the look of the can was to make it look dark, colourless and something that you would
not usually find on the shelf in a store.
When looking at Lucazade, Mountain Due and Red Bull, these target males in the same demographic however use
colour to grab attention.
This can was aiming towards a niche market of those aggressive, rebellious young males who want to perform at their
best and feel drinking a can of energy will provide this.
This was the reasoning behind the lack of colour. However, looking back and suggesting further development, I believe
an experimental stage of colourful cans could have been useful even to just rule out that possibility.
As Red Bull already have such a great portion of market share I wanted this can to take many aspects from their
previous work but to differentiate and become a much more unique brand.
The lack of colour and imagery was somewhat of a gamble as the audience may not be attracted to the can, however
the thought behind the idea was to bring the brand forward by using the theme itself, of danger and darkness. Using
bright colours would not tie in with the rest of the brand.

I believe the final pieces are fit for purpose. This is due to meeting all that was asked for from ‘Bright drinks’ client
and their brief set.
The can includes the correct content and all that is needed for a energy drink. The design of it can be seen as very
simplistic but this is due to wanting to reach out to a certain demographic not that of a unfinished product or lack
of planning.
Enough research was taken to understand what a can should look like when aiming towards a audience of a young
nature.
The use of both the background imagery and font helps suggest who the drink is aimed for and with the added text
at the bottom of the front side only enhances this idea.
‘qWake, designed for those who need energy in extreme adventures’ This idea of ‘extreme adventures’ almost
single handedly shows the intentions of the drink.
This description is different to that of the one seen on the advert. This was to make sure the theme came across to
the viewer whereas the advert was to build on the cans theme.
Bright drinks was not sure on where to take the energy drink and who to aim towards, so the theme created
provides them one to expand from, a niche product that can, if advertised well target a large section of the UK’s
young males an possibly move worldwide like Red Bull.
The designs are fit for purpose, they meet the criteria, they are suitable for the targeted audience and and within
all the guidelines of the ASA Rules for advertising.

The areas of planning and development that worked well was the selection of the font and colours used.
The screen shots to show the process can be very helpful in understanding how difficult it is to select an appropriate shade for the can
and one that pleases the audience.
The planning side was very detailed in preparing for the final design. Multiple varieties of the can were made including different
orientations, sizes and colours.
The can had originally started to be in a orange font with a black background. The use of fire was also an idea. Before that the idea
generation brought up a can with both fire and an earthquake on the can. (Slide 19)
Compared to the design now you can see the development, such as the font remaining the same and also the earthquake theme
incorporated in the can.
This came at a cost to the fire design, the use of the bigger ‘q’ and the size of the can. It had began with a larger and thinner size similar
to that of the ‘Rockstar’ energy drink, now however it is similar to that of the ordinary coke can.
The trial and error side of the planning I would say worked the best due to helping me get to a final piece that met all that was asked
from the client.
The use of planning was important in this particular unit due to progression being vital in being able to show how the product has
come about, hence the screenshots taken throughout.
The planning in this project I found helped me a lot in understanding what can I was making, who it was aimed towards and how I
would go about created something that would appeal to them.
Looking through different fonts and colours on similar cans already on the market gave me a better grasp on the brand I was to be
making.
The planning and designing of the mind maps I found to be of a great help in finding the theme and what was to be included in both
the can and the advert for it. For example, the background for the can originated from one line that suggested imagery used and
incorporating the theme.

Areas of planning and development that could have been experimented with was that of producing different styles to the final product.
Once I chose the earthquake imagery for the can, I could have spent time producing a set of different designs that included the brand
name. This would have helped give the development aspect a little more depth to it and show that this task met the brief given.
In relation to the planning stage on the final can, using a variety of colours and fonts and perhaps another mood board to bring ideas
together could have helped in selecting the design.
Asking for peer feedback was another option that could have given the work a boost if more time was given to produce the cans again.
I feel the development stage had a great influence on the final product because without experimenting with certain colours or fonts I
would not have created a design that I am happy meets what was wanted and that is something the demographic would consume.
More specifically the development of the text. Using a larger ‘Q’ for the brand name is something that could have been used in the
future should the can have success and it would have been a house style that was recognised such as the ‘M; in the monster cans.
The use of the text colour was also good to experiment with due to orange not being a popular male shade. The text for the slogan was
something I felt was in need to develop. The use of original ‘Need a Lift?’ slogan for me did not work as it was not specific to the can
and more of a generic term to the energy given from the product.
I also felt that it was a little cliché, the next side to that development was the ‘Bring on the excitement’ slogan, this I believe was
stronger due to being in more relation to the theme of extreme sports, however that did not go well with the name.
He use of ‘qWake up to the excitement’ worked well in my opinion as it was more warm and felt connected to the brand. It merged
well with the can design. This text for the final slogan was also developed upon and decided that ‘qWake’ as to the separate to the rest
of the text and above the can on the advert.
Areas from this aspect I feel could have been taken further was the experimenting with different slogans. Researching multiple brands
and what they used for the text on the products and how they placed them on the product.

Here is a timeline to show how
the product has progressed
within the few weeks of
planning and production.
You can see that the colour,
style and size has changed but
the name remains the same and
as does the theme.

Here I believe the ‘All city’ energy drink cans are similar in the
approach to the brand that I have created.
Not only do both target a younger, rebellious age group but they
use the theme in both the font and background imagery to
interact with the buyer.
In the qWake brand, the earthquake patterns have been used to
decorate the can and make it more suitable to the audience and
the font is used to imply the dark nature of the drink.
The All city designs are made of graffiti to again, interact with
the audience and make them feel as if the drink understands
them
The cans have different approaches to bring the idea through
such as the colour and brightness of the designs, however they
both aim an audience that take part in extreme activities

In comparison to Red Bull, the design does not share
many similarities, however I took inspiration from the
Zero sugar edition of their drink.
This was because I wanted to have multiple varieties of
the can to make sure all of the people in target audience
are pleased.
This zero sugar aspect can appeal to those who enjoy
the extreme sports and the energy these products can
give them but are also health conscious and want to
reduce the sugar and fat intake.
I also incorporated the colour change when making
another variety of can.
I made sure that the font, size and imagery was the
same when altering the shade of the can. This version of
Red Bull has made the colours less vibrant to show some
change to the original, however they still kept the main
compositional features such as the Red Bull logo being in
the middle and the areas of blue and white.

The special edition can was produced to give the buyer an incentive to
consume the product.
Having a competition that relates to their interests can be a good way to
make sales within the targeted demographic.
The competition of ‘Win tickets to any formula 1 race of your choosing in
the 2015 season’ will appeal to this specific audience.
Having something that can offer the audience an monetary or non
monetary benefit to the drink other than the sole purpose of energy can
give the can that extra edge that over competitors.
Again, having another colour change to suggest the difference in can, may
make the audience want to see what is new.
Having multiple varieties of can will keep the product fresh and providing
a constant source of advertisement.
Changing the text ‘Energy’ into the same shade as the background colour
is a good way to show the difference in can but by remaining in the same
font keeps the identity.
The house style is present in the can through the name and its position on
the can.
By keeping ‘qWake’ in the same size, font and colour allows the changes to
be as different as possible due to the identity being kept.

When looking into the special edition can I experimented
with many different versions, including size.
As the can is meant to offer you something that the original
does not I considered making the drink larger and holding
more energy.
This however I felt did not appeal to audience I was aiming
towards with this brand.
This particular drink is aimed towards people who want a
short term source of energy that will get them through
their sporting activity.
Producing a larger can would give them more than enough
of what they require and this could put them off.
Using a competition or prize was enough to entice them.

I feel the can offers large amount of technical value. The
layering of the imagery behind is a perfect example.
The pattern similar to the theme kept throughout makes
the can look that much more pleasing. The overlay tool was
used to create this effect. This was selected and placed
over the existing layers once it was imported in.
The use of the similar colours to the advert allow for
consistency and professionalism. The name ‘qWake’ now
stands out from the can whereas other existing attempts
this did not work out. It has a colour now that can be used
to all products and events ‘qWake’ sponsor. The unique
light shade of purple contrasting with the dark orange
offers something different and it is from this why it will
stand out from the other energy drink cans.
The theme is kept intact throughout production process.
Keeping to the earthquake look. The Richter scale which is
used to measure how dangerous they are is used on the
can design itself. This shows how much research and effort
has been put into making this design look great.
The white stroke allows to the
can to look much more buyable.
The previous designs looked
heavy and similar to other
competitors products. The
choice of colour makes this stand
out perfectly.

In order to develop my work further in the future I would need to spend much more time
researching and producing multiple copies in order to establish something the audience
would like and consume.
Through trial and error, this allows me to produce something the audience would find
appealing. It offers a unique drink suitable for the mass market. The purple and orange
combination is unusual but it is this that differentiates it from the hundreds of competitors.
The areas I feel are strong are the consistent use of similar colours, as seen the advert and
the up and coming web design. Bright colours used not only to stand out from the
packaging but to entice the audience to buy the product, which is why it is being
developed.
I also feel that the typography was chosen well. Through many experimental stages for
both qWake and other can ideas I looked at fonts and how they aim towards different
markets. A Cuchillada font is bold, clean and offers a change.
Areas I feel could be improved are the overall features. Perhaps having some shapes or
designs in the background as well as the image would have made it look much more
desirable. Also perhaps looking at the colours. Purple does stand out with the orange, but
would something playing extreme sports use this? Maybe exploring further colours would
be better if I was to do this again.

Task 8: Web Banner Development-
This first idea has merged many of the aspects from previous work in this unit together. Such as the adjustment
of letters, the colour and font of the text being kept similar as well as the theme being incorporated yet again.
The idea of the Richter scale behind is adding to that sense of danger within the drink and I believe this goes well
with the slogan, especially the part about ‘excitement’.
This natural disaster aspect brings forward the idea about extreme sports and the excitement part only enhances
this further.
The orange font is in relation to the advert and the colours used in that. This helps stand out from the dark shade
on the background.
Creating the text by making each letter separate to the other was to make them tie in with the theme and relate
to the young audience.
The idea behind increasing some letters was that it ties in with the background image of rising and decreasing.
This was designed to make it very pleasing to look at overall.
728 by 90 pixels

Here I have developed upon the idea of incorporating the same
slogan as what is in the advert.
However in this design I wanted to use a much more darker and
more male specific shade throughout, compared to the orange
used in the previous slide.
The idea of the heartbeat imagery was that again it suggests
the extreme nature of the drink and only for those who dare to
take part in those stunts or activities.
Using the font that features on the can is important as it is the
brands identity and a house style so the customers can
recignise the energy drink.
Using the rest of the text In a more formal manner helps
enhance the idea of what the drink is called.
With the added use of a small image of the can, this makes sure
that the advert is coming across to the correct market.
The use of the Facebook and Twitter logo’s help bring forward
the idea of the design being fit for purpose and a professional
web banner.
Using the same font for the brand name allowed room for
change within the colours used and therefore the blue can be
used.
Using a more square sized web banner (250 by 250 pixels)
allowed much more room to place the can and spread the
text out going downwards to show importance.
Reducing the opacity on the can was important as it did
not need to take importance in this particular promotional
piece due to the branding already being part of the slogan.
Having a bright image would only make the piece more
crowded and there would be too much going on for the
reader.

To develop from the previous idea I wanted to keep the same aspects
such as the name in the same font and the social media parts being
included due to the young target audience.
However, I wanted to make something with less text. Shortening the
slogan to just ‘qWake up’ can bring forward a similar message in the web
banner.
Also, having a good symmetrical look to the piece can make it more
pleasing to view.
Keeping to two dark colours throughout can make the promotional piece
appeal to the demographic of young males.
The use of the hashtag and ‘qWakeEnergy’ help interact with the buyer
and a great way to show them the latest products and what the brand is
all about.
The viewers can also talk to others who have viewed the advert and
discuss what they think about it.
From this the brand can take feedback and improve the design if needed
to in order to please the viewers in future.
The use of the stroke tool has been used well to make the text and
images stand out.
The text next to the hashtag more so. The white stroke stands out from
the other text.
The removal of the website links are
because the use of the hashtag.
Having that means that the viewers can
type that in without the need for the
address.
Keeping the web banner simplistic is
important due to who the product is
aimed towards.
Keeping the font in ‘Silom’ is important for
all the design ideas, this is to keep the
identity and when the drink is seen the
customers will recignise that style.

Here is another idea
towards the design for
the web banner.
In this I wanted to
include the Richter
scale aspect and sign
of life however in a
more ‘exciting’ way.
I have returned to the
orange and black
colours that I used in
both the planning and
production stages of
the advert.
The font has remained
the same with the
added text in Arial to
show the difference.
My aim is to make the line across the middle change in colour
as part of a gif on Photoshop.
Twitter is again being used and also the hashtag that it uses.
This is a good way to show the product across to the
audience.
Making the logo of twitter into the same shade as the text
helps bring forward that idea of togetherness and an
understanding with its audience.

Here are a selection of screen shots to help envisage what will
take place.
The different layers are of multiple varieties of colours as seen
here and they will rotate around switching between each other
as part of a gif.
The idea of this is to add that excitement and colour which both
the brand and theme is trying to get across.
The use of something like this is to keep the audience looking at
the banner and see all the content as so many are closed
without recognition

To get the timeline at the rear of the page I went into the
window tool bar at the top of the page and selected
‘Timeline’
I then selected my first layer clicked to ‘Forever’ and ‘No
delay’ so the other layers would not need to be altered.
I then added a new frame and hid the layer behind. This
was repeated for each of the 55 layers.
Having the animation on forever meant that the gif would
keep going and keep switching from colour to colour.
No delay switches in the quickest time so for the colours
to change this would be the best choice.

Here I have altered the text in position,
size and colour.
I wanted to have the text all together
underneath the colour changing line.
Having similar colours were important
and with using the same font I was
allowed to make the text darker with an
added a=stroke to support it.
Here on the right is the process in saving
the gif. First the document has to be
saved under ‘Save for web’.
You can then store the piece as it is and
not just one image.

I wanted to create something unique and never done before but also wanted to remain within the
theme and the target audience.
By keeping the font in the same style, this allowed me change from what it was on both the advert
and the product itself to something totally different.
I wanted to differentiate from the two by having something very unusual. This would relate to the
demographic of aggressive and rebellious young males.
Using a mixture of colours that change will keep the viewer interested and grab attention. The use of
the Twitter logo and the hashtag allows the viewer to look into the product more and also see what
others made of the gif.
Placing the text at the bottom of the page allows the colours that change to be seen more clearly.
Here is what the web banner would look like if I was to
use the same orange colours as seen in the previous
advert piece.
By adding an inner glow and a much darker stroke the
name stands out that much more, however the colour is
not suitable for this promotional piece.

Task 8: Web Banner Evaluation
The technical qualities of the web banner are that of the correct use of the timeline
aspect and the gif animation.
With these piece I wanted to differentiate from many other web banners featured on
websites and various internet pages.
Many involve large objects moving and the text being very large and noticeable. In this
piece I created I wanted to focus on the colour and shade being altered because this
would grab the viewers attention in a better way.
This process was created by by selecting the Timeline tool found in the windows section
on Photoshop. This is considered part of the technical qualities due to the adjustment of
the layers and colours so that they would change but also in a certain time and to loop
over.
The use of the forever tool allowed me to let the colour keep changing whilst the text
remained still.
The text was not altered as I felt there was enough happening and further adjustments
would only put the young target market off.

I believe the the colour selection would come under a technical quality as part of this
project. This is for being able to look, experiment and find the correct shade for the piece.
The font and its colour had to be carefully chosen due to the need for keeping the
identity intact. The font was created by highlighting over the generic one and choosing
the house style ‘Silom’ which was used throughout the project and which can be found
on the energy drink can itself.
The placement of the text was a strength to this particular task as there was the need to
keep the style within the demographic the can is aimed towards.
During the first experimental stage of the web banner I created a piece that involved
creating the slogan by choosing the text tool and making each letter separate to make a
custom styled text. (Slide 65) This is feel was a strong point to the process of development
and having that quality led me to my final slogan and text that was part of a similar
theme, that of the heartbeat, Richter scale one.
The aesthetic qualities of the work are that of the colours used. Both the shade for the
text and the background that changes throughout.

The colours chosen work well within the theme of extreme activities as well as being
suitable for the demographic of young males.
Throughout the experimental stage the text was being changed and its position on the
piece was being moved around.
Using a green font works well and blends in with the bright colours used on the
animation as well as the dark background.
As the colour was different to that of the can and the advert, it was vital that the font
remained intact. Placing the text all at the bottom was important to look visually
pleasing and put more focus on the gif that was created.
The animation itself can be seen as one of the main attractions and qualities to this web
banner. This is due to its unique nature.
Having all the text in the same colour was important to bring forward the idea of the
brand and that sense of everything being together.
Also having text in other colours could make them stand out from the rest and given the
brand name being slightly smaller than many other web banners, It had to remain the
same shade.

There is a lot of room for development in my work. This would look into the font and the
colours used. Possibly look into the size of the banner and if a smaller piece was selected
the text could be more noticeable.
If there was a much larger timescale in the web banner process I would first spend time
researching many more in the market right now and more specifically in energy drinks
and those aimed towards the younger audience.
I would then draw up ideas of possible text, colour and image ideas that could be used on
this banner.
Using a colour wheel to choose the shade or perhaps asking people from the
demographic could choose a more relevant font for the audience.
In a the design aspect I consider there to be room for another animation. The change of
colour is great, however if there was more time I would experiment with some other
effects such as the image shaking to relate to the theme of earthquakes that has been
kept throughout the project.
The text chosen could also have been experimented with further especially its position
among piece. Having the text higher up may suggest its importance more than something
lower down.

I believe the final piece is indeed fit for the purpose it is designed for. I have understood and created a web banner that does not
break any rules from the ASA plus it is aimed towards the right market and they would relate to it.
The animation and colour aspect was something the can was criticised for when asking for feedback and this banner as well as the
advert can bring that brightness and enthusiasm back to the brand.
Using house styles throughout such as the font and slogan helped keep the identity so changing shade would not affect the work
created.
The final piece uses complex tools and effects as well using many stages of planning and development to get to the final design.
The design itself is fit for purpose and does appeal to the audience it is aimed towards because of both the imagery, that of the
extreme heartbeat styled line that can suggest life or death stunts that are featured in extreme activities the demographic enjoy.
This with the use of bright changing colours can grab the attention of the viewer and make them want to buy the product.
This idea of getting the attention of the viewer comes with the twitter and social media side of the piece. The use of the hashtag
brings the young market that it is aimed towards together and they can look into the product with similar aged people.
This can bring forward interaction with both the buyer and seller of the brand and make a connection. Having just a hashtag gives
the required information and details without putting large amounts of text for websites that can often ruin the piece.
This web banner can be used on a website due to its size and ability to entice the reader. It also has the correct layout of something
found advertising a product for example, twitter found at the bottom right.

Areas of planning and development that worked was the choosing of the background image. It was because of the
experiments that took place which allowed me to come with the idea of the final piece and its imagery.
The first experiment involved using a Richter scale that tied in with the primary theme of earthquakes as well as
being a suitable size to feature on the original
728 by 90 pixel piece.
This led me to develop the idea and search into similar styles. The next image used was that of the heartbeat
detector. This was to imply the severe nature of the sports that are associated with the brand and its audience.
The planning that led to this was the research into a background that was much relevant to the theme unlike the
advert one which was seen as a much more general one, that of waking up.
The last image I chose was the much more quirkier design and I believe best brought out the theme I wanted to
get across.
The development of the text throughout was one I found to be useful. In (Slide 65) the slogan was created in a
custom style and made to look more eye catching, however I felt that this did not get the branding across the best
and needed to be in the same font and style as the energy drink itself.
The following idea did include the text as well as progressing with the colour side of the piece.
A much more darker shade to the orange in the previous design started to make the banner more male specific.
The last design incorporated the same ideas however chose to lay the text underneath so it would look much
more professional and allow the animation to grab the attention.

Areas of planning and development that could have done with more work would be that of the colour selection.
As I feel I did choose a suitable shade, having that extra research into the market could have allowed me to find the colour in more
time which would have allowed me to focus on other aspect within the design such as the compositional side to it.
The animation side of web banner could have perhaps been developed upon, this is because it may be seen as simplistic yet it is
aimed towards a market that do not need to be enticed by bright colours and images.
Parts that could have been developed upon would be possible effects to make the text stand out better. Not with added colour but
with tools that bring it out and make sure that people are looking at the brand of the drink not some text.
This could have been developed by researching into the brands already out there in the market and how the web banners for those
portray the name.
This could have have helped me produce a stronger final piece, however I still believe the design created is suitable and would not
look out of place if found on a website.
The development stages had a huge impact on the final design and without creating multiple versions and experimenting I would
not have produced a piece that I was happy with and something I felt was suitable for the client.
The use of previous tasks provide great examples to why it is important to plan ahead and keep producing ideas in order to reach a
final design that is acceptable. It may take la large amount of time in the timescale given but will pay dividends should it be
successful.
The positioning of the text has been an recurring issue throughout the project and where to place it on the pieces created. In this
task the layout was finally figured out but only after trial and error.
The use of other creations allowed me to come to the understanding that the text was best placed at the bottom of the web banner
to allow the colours to stand out.

Inspiration for the web banner
As Monster have a similar target market to those who my brand is aimed towards I researched into their web banners before the
production process and got inspired by some of the features.
The darkness of the piece being the most interesting and one I wanted to incorporate to my design.
Many web banners and bright and full of life however when targeting a specific audience that are seen as ‘Rebellious’ and ‘Aggressive’
and take par in such extreme sports then the colours and imagery used has to reflect this and the product.
This was the brand can relate to them and provide them with the feeling to purchase the product.
The simplicity is something I wanted to try use in the work
and that of having the required information but making it
clear and concise.
An idea I could have looked into from this particular piece
could have been the large nature of the brand name. This is
because it is the sole purpose of creating the banner,
to promote to drink.
Another aspect that if different to the designs is that the
can has been used in the banner Whereas I have used
imagery to suggest drink.
Perhaps having a more obvious looking banner with the
product itself included would have brought this idea
forward.
The use of the hashtag was intended
replace the drink and give the viewer something to look
for themselves and allow interaction.

When looking into the font colour I wanted to find a shade that would be specific to the
audience that the drink is aimed towards and make it very clear.
This web banner from Urban shares a similar target audience within the young age
range. I took inspiration within the way the chose the colour.
Having the colour green can suggest a ‘better alternative’ psychosocially to the buyer
and this could make the difference when choosing a product where there is large a
amount of competition.
This Urban banner is similar to the
Monster energy drink one from the
previous slide in the way of having a
large brand name covering a relatively
small banner.
It also incorporated the can within the design, something I chose not to do.
I the advert I used the can and wanted to bring the idea forward to the viewers,
however I wanted to try something new and fresh to what else I have done but more in
particularly what else is in the market now.
Like these two banners, I have took inspiration from them but I wanted to create
something unique, hence the gif animation and the changing of colours.

Storyboard development
The idea for the storyboard is to have the theme incorporated yet again. That of using earthquakes as well as the
‘waking up’ idea used in the advert creation.
A possible idea is that of having an alarm going off, leading to the ground shaking and causing a hole to appear in
the floor of this males room.
A ‘qWake’ can jumps up for his to catch it. He would then drink it and have a burst of energy running out of his
house in just his pajamas and onto his bike where he overtakes everyone cycling.
The person will then say ‘qWake up to the excitement’.
This is made with a basic character to show the actions they do
and how they react to the energy drink.
Should this piece be used to the promotional side of the can then
an actor will be hired to perform the script.
The idea behind the advert is that the target audience, theme and
can are all shown collectivity.
The demographic of Young males who need an extra boost to
perform an activity, hence the bike and their enhanced abilities.
The theme of earthquakes and the name being in association to
what is happening both with the natural disaster and the waking
up and the alarm clock.

Here are a collection of screenshots to show how the first storyboard was created.
The certain shapes and objects were placed in the template by dragging them from the row above.
As this was just to show what the idea would look like, basic sketches of the the room and its composition were created
such as the cupboard and the floating television.
These were to give some detail and paint a picture to the reader. The idea behind the third box along was to tilt the
objects to suggest the earthquake was moving everything to a side, which was making room for the can to appear.
Developing the idea
I am going to add to the basic idea that was created. This will be through adding objects, colours and shapes.
Developing further on this allows the viewer to get a better understanding of what could be created and how they would go about
doing so.

You can see the huge amount of development that has
been added from the first idea to the second.
Not only are there colours to make the person and
objects stand out, but further adjustments to the
character have been made.
The inclusion of the bike was to express the sporting
side to the drink. The drink emerging from the hole was
to express the theme of earthquakes and that the drink
can give you a lift.
Having the 5th section in a separate colour was to make
sure the difference in the mood changed.
Gong from shock to disbelief that he has got energy to
do whatever he wants. (Hence going on his bike straight
away)
In the first section it is very noticeable where I have taken the basic character
which was made in Strip Generator and added body parts to make it that
much more believable and so people know exactly what is happening.
I have included the actual energy drink can to enhance the idea of what is
happening.
The section square is made to have the person annoyed by their alarm,
hence the inclusion of the red cheeks and the facial expression. The red oval
shaped objects were representing smoke and that anger of being awoken
and not having the energy to carry on.

Colour was not the only aspect
developed upon.
The adjustment of the shapes
was important to create the
visual picture to the reader.
Here on the third section, I
Rotoscoped and warped the bed
leg to go inwards and created
the impression of the force
pushing these objects away.
The same with the cupboard.
Dragging the bottom down
would create the idea of the
contents pushing down.
The lines coming across the
middle of the page in sections 3
and 4 were to represent to hole
that was starting to be formed
due to the earthquake.
The can was to then shoot up
from the gap and fly towards the
person.
The speech bubbles were to make sure it was clear hat the actor was to say In
these parts. This was to be different to the text that explained each section in
order to make them more clear.
The slogan that featured in the web banner and advert was again kept in this
section of promotion. The idea that the voice over would say ‘qWake up to the
excitement’ this being the house style to the product.

Task 9: Storyboard Evaluation
There is room for development concerning the storyboard and how it could have been
taken in depth further. More ideas could have been produced and experimented with
using the same six box method.
Having a range of ideas that were produced would have made the final piece stronger as
I could have taken aspects and incorporated them to one design.
To further develop the work I have produced I would consider using actual photographs
to demonstrate what I want to happen.
The characters can only show a certain amount of what I am trying to get across, such as
the emotions and reactions to the things happening in the storyboard.
Using imagery would allow the reader to understand what exactly will be happening.
Also I believe the length of this particular piece should have been longer, this would have
allowed more time for the reaction of the can appearing and also space for the evidence
of what the drink provides, for example another section with the character running out
the house.

The final piece is fit for purpose. This is because it meets the requirements that have
been set and also shows development which reflects the previous work created in tasks
on this project.
‘You should save drafts of your work as you go to show progress in your work and
the design decisions and choices that you make’.
I have also taken part in the screen shots that cover the beginning of the process
and during. This has been a common aspect throughout the unit and it is to show
that the idea has had thought behind it and each piece has taken a long period to
develop stage by stage.
I consider this storyboard to be fit for purpose in a promotional sense that should it be
taken and be produced to an advert and acted out, it would not look out of place and
would relate to the audience in hand of young males.
This is because of the male featuring in the advert and the sporting aspect is
covered with the use of the bicycle at the end of the piece.
This would work as part of a promotional piece for the energy drink because not
only is it long enough and appropriate to the theme but the can is important in the
full design and will advertise the product well.

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