Presentation to World Architecture News event on Surviving and Thriving in a Recession

1. Maximum crea+vity and delivery
Alain Waha
CEO Atlas

2. About Atlas
• Atlas offices on 4
con+nents
• +200 staff
• 109 Clients from 8
countries
• 255 projects in 3
years
• UK – work with 25%
of AJ100 and 50% of
the top 20
• Convert designs into
documenta+on and
act as an intelligent
managed resource.
London
Dubai
Saigon
Sydney

3. HR Management
Finance and Accounts
Technology Services
Research and Development
Sales & Marke>ng
Customer Service
Manufacturing
Distribu>on
Opera>ons
• Customer rela>onship
management
• Business intelligence
• Inbound and outbound
customer interac>on
• Technical support and helpdesk
ac>vi>es
• Order management
• Supplier management
• Inventory
management
• Claims processing
• AEer sales support
• Billing and collec>on
• Payroll process
• Recruitment services
• Training and development
• SoEware development
• Maintenance and support
• Hos>ng
• Infrastructure management
• Internal client support
• Product research
• Product design
• Modelling and
tes>ng
• Financial accoun+ng
and repor+ng
• Revenue accoun+ng
• Accounts payable and
receivables
• Back office processing
• Analysis and repor+ng
• Service level management
My outsourcing experience

4. Agenda
• Brief introduc+on to sourcing
• Learnings from successes in other fields
• Examples in architecture

5. Informa+on Technology
Outsourcing (ITO)
• Research and
development
• Engineering
design
• Management
decision support
Business Process
Outsourcing (BPO)
Knowledge Process
Outsourcing (KPO)
• Func+ons:
• Finance
• HR
• Billing
• Accoun+ng
• Voice based: call
centres
• Support
• Network
services
• So`ware wri+ng
• Tes+ng
The evolu+on of sourcing
80’ 90’ Naugh+es

6. In an architecture prac+ce
Informa+on Technology
Outsourcing (ITO)
Business Process
Outsourcing (BPO)
Knowledge Process
Outsourcing (KPO)
80’ 90’ Naugh+es

7. Focus on core business and utilise organisation’s
resources for high end work
Take market opportunities by delivering more in less
time by using time difference across locations to
provide virtual 24 hour work day
Decrease the operational cost, improve
competitiveness and increase profitability by using a
low cost location to deliver resource intensive work
Focus on the appropriate benefit
Reduce & fix costs
Focus on core
capabili>es
Decrease >me to
market

8. Address requirements in specialized skillsAddress a skill gap
Address short-term resource needs without hiring
permanent resources
Manage resource
fluctua>on
Implement the leading edge technology solutions
to address internal and external customers
Upgrade
technology
Improve quality and profitability by leveraging
vendor experience
Improve quality
Focus on the appropriate benefit

9. Learnings from other’s successes

10. Apple: insanely great products
Music
so`ware
Decrease >me to
market
Focus on core
capabili>es
Upgrade
technology
Bluetooth
design
Processor
design

11. Dyson: more designs
Focus on core
capabili>es
Reduce & fix costs
Decrease >me to
market
“We’re a British company, the intellectual property
is here, which is the most important thing.”
James Dyson, 13 Oct 09

12. BMW: focused breakthrough designs
Manage resource
fluctua>on
Decrease >me to
market
Focus on core
capabili>es
Design & Build
+
=
X5
Series 3
X3
Breakthrough design

13. What about in architecture?

14. Sourcing: Most of you are doing it
AJ 100

15. Typical Client Input Typical Atlas Output
Design Development: More +me to design
Decrease >me to
market
Focus on core
capabili>es

16. Stage D/E: Smoother resource profile
Loca>on: Libya
Scale 10 University Campuses
Programme: 14 months
Files: 33,561
Manage resource
fluctua>on
• 33,561 Files managed
• 377 Tasks completed
• 3000+ Man‐days burned
• 30+ Average team size

17. Const. value: 1.8 billion AU$
Area: 500,000m2
Stories/Height: 12 stories / 55m
No. of beds: 643
Contractor: Mul>plex
Client: WA Dept of
Housing & Works
Programme: 27 months
Fiona Stanley Hospital, Perth, Australia

18. Documenta+on: Less risks & CodeBook
Address skill gap
Manage resource
fluctua>on
• A comprehensive set of
documents delivered without
employing a large team of staff
• Architects focused on client facing
mahers, design, and consultant
coordina+on issues.
Typical CodeBook output
Focus on core
capabili>es

19. BIM: Adopt the technology faster
Upgrade
technology
Address skill gap

20. Summary: Focus on the benefits
Reduce & fix Cost
Focus on core
capabili>es
Decrease >me to
market
Address a skill gap
Manage resource
fluctua>on
Upgrade
technology
Improve quality
More >me for great
designs

21. London
Atlas Industries (UK) Ltd.
3rd Floor, 19‐21 Hahon Garden
London, EC1N 8BA
United Kingdom
+44 (0) 207 405 5420
london@atlasindustries.com