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Insanely	
  simple!	
  
	
  	
  
In	
  today’s	
  complex	
  world,	
  clarity,	
  authen8city	
  and	
  integrity	
  are	
  key	
  to	
  truly	
  successful	
  
and	
  engaging	
  marke8ng.	
  
	
  	
  
EXTREME	
  offers	
  a	
  pioneering	
  sports	
  and	
  entertainment	
  marke8ng	
  service	
  that	
  connects	
  
brands	
  to	
  fans	
  through	
  passion	
  and	
  experience.	
  
	
  	
  
Inves8ng	
  in	
  sports	
  and	
  entertainment	
  marke8ng	
  has	
  never	
  been	
  easy	
  but	
  when	
  done	
  
correctly	
  the	
  return	
  on	
  investment	
  can	
  be	
  excellent.	
  
	
  	
  
What	
  sets	
  us	
  apart	
  from	
  other	
  op8ons	
  is	
  that	
  we	
  enable	
  brands	
  to	
  tap	
  into	
  EXTREME's	
  
exis8ng	
  flow	
  of	
  ongoing	
  marke8ng	
  ac8vi8es	
  and	
  brand	
  presence	
  that	
  is	
  driven	
  by	
  our	
  
growing	
  array	
  of	
  marke8ng	
  ini8a8ves	
  which	
  deliver	
  significant	
  and	
  guaranteed	
  reach.	
  
	
  	
  
We	
  work	
  with	
  our	
  brand	
  partners	
  to	
  create	
  and	
  deliver	
  a	
  clear	
  reason	
  for	
  people	
  to	
  
engage,	
  collaborate	
  and	
  hang	
  out	
  with	
  your	
  brand,	
  which	
  ul8mately	
  creates	
  new	
  
business	
  and	
  reinforces	
  exis8ng	
  rela8onships	
  with	
  your	
  consumers.	
  
	
  	
  
Our	
  offer	
  delivers	
  greater	
  efficiency,	
  value	
  and	
  convenience	
  to	
  the	
  benefit	
  of	
  our	
  clients	
  
by	
  bringing	
  mul8ple	
  disciplines	
  and	
  services	
  under	
  one	
  roof	
  and	
  the	
  sharing	
  of	
  our	
  in-­‐
house	
  resources,	
  investment	
  and	
  experience.	
  
	
  
It’s	
  great	
  to	
  have	
  you	
  with	
  us	
  and	
  I	
  hope	
  this	
  manual	
  will	
  help	
  you	
  in	
  the	
  incredible	
  ride	
  
that	
  we're	
  all	
  on	
  
	
  
Al	
  Gosling	
  CEO	
  &	
  Founder	
  
MARKETING	
  PARTNERSHIP	
  OPPORTUNITY	
  
Ambassadors	
  
	
  
Our	
  ambassador	
  program	
  is	
  comprised	
  of	
  a	
  growing	
  roster	
  of	
  61	
  of	
  the	
  
best	
  up-­‐and-­‐coming	
  talent	
  and	
  pro	
  ac8on	
  sports	
  athletes,	
  DJs	
  and	
  
ar8sts.	
  
	
  	
  
We	
  deliver	
  and	
  manage	
  a	
  service	
  that	
  enables	
  brands	
  to	
  sponsor,	
  brand	
  
up	
  and	
  work	
  with	
  our	
  ambassadors	
  on	
  a	
  number	
  of	
  levels	
  from	
  high	
  
profile	
  to	
  grass	
  roots,	
  crea8ng	
  unique,	
  original	
  and	
  brand	
  relevant	
  
content.	
  You	
  receive;	
  
	
  	
  
	
  • 	
  Rela8onship	
  and	
  admin	
  management	
  
	
  • 	
  Content	
  and	
  delivery	
  management	
  
	
  • 	
  New	
  talent	
  acquisi8on	
  
	
  • 	
  Established	
  network	
  and	
  PR	
  connec8ons	
  
	
  	
  
A	
  rela8onship	
  with	
  ambassadors	
  delivers:	
  
	
  	
  
	
  • 	
  Athlete	
  branding	
  (provide	
  them	
  with	
  the	
  relevant	
  	
  
	
   	
  marke8ng	
  materials	
  to	
  represent	
  the	
  brand	
  at	
  all	
  8mes)	
  
	
  • 	
  Use	
  of	
  product	
  (to	
  use,	
  represent,	
  review	
  and	
  promote	
  
	
   	
  product)	
  
	
  • 	
  A	
  minimum	
  requirement	
  of	
  video	
  edits	
  per	
  year	
  with	
  
	
   	
  rights	
  free	
  use.	
  
	
  • 	
  Reference	
  and	
  links	
  (websites,	
  social	
  media,	
  events,	
  
	
   	
  contents,	
  films	
  and	
  edits)	
  
	
  • 	
  Tag	
  and	
  use	
  certain	
  hashtags	
  in	
  all	
  social	
  media	
  posts	
  
	
  • 	
  Event	
  a_endance	
  (To	
  be	
  available	
  and	
  present	
  at	
  a	
  set	
  
	
   	
  amount	
  of	
  events	
  and	
  promo8ons	
  a	
  year)	
  
Events	
  	
  
	
  
Engaging	
  fans	
  and	
  delivering	
  results	
  through	
  dynamic	
  and	
  immersive	
  event	
  marke8ng.	
  We	
  offer	
  a	
  unique	
  opportunity	
  for	
  brands	
  to	
  access,	
  engage	
  and	
  
interact	
  directly	
  with	
  the	
  millions	
  of	
  consumers	
  that	
  EXTREME	
  meets	
  at	
  the	
  growing	
  collec8on	
  of	
  63	
  events	
  that	
  we	
  are	
  involved	
  in	
  and	
  a_end	
  each	
  year.	
  
	
  	
  
What	
  you	
  can	
  achieve	
  at	
  an	
  event;	
  
	
  	
  
	
  • 	
  Equipment	
  demonstra8on,	
  sampling,	
  use	
  and	
  experience	
  
	
  • 	
  Trade	
  stand	
  and	
  sales	
  opportuni8es	
  
	
  • 	
  Brand	
  and	
  product	
  promo8on	
  and	
  awareness	
  building	
  
	
  • 	
  Video	
  edits	
  and	
  content	
  for	
  social	
  media	
  use	
  
	
  • 	
  Brand	
  sponsorship	
  at	
  an	
  agreed	
  level	
  star8ng	
  at	
  8tle.	
  
	
  
Storytelling	
  and	
  content	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Idea	
  crea8on,	
  produc8on	
  and	
  distribu8on.	
  
Smart	
  ideas	
  tell	
  brand	
  stories	
  in	
  immersive	
  and	
  entertaining	
  ways	
  that	
  are	
  
born	
  and	
  live	
  through	
  mul8ple	
  channels	
  and	
  evolve	
  over	
  8me.	
  These	
  stories	
  
harness	
  people’s	
  passion	
  and	
  give	
  your	
  brand	
  a	
  meaningful	
  role	
  in	
  fans	
  lives.	
  
Ideas	
  are	
  created,	
  stories	
  are	
  then	
  filmed,	
  produced	
  and	
  distributed	
  across	
  
all	
  social	
  media	
  pladorms	
  as	
  well	
  as	
  the	
  network	
  of	
  54	
  TV	
  channels	
  we	
  work	
  
with	
  around	
  the	
  world.	
  
Social	
  media	
  management	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Amplifying	
  all	
  marke8ng	
  ac8vi8es	
  and	
  ac8va8on	
  via	
  our	
  pordolio	
  of	
  social	
  
media	
  pladorms	
  which	
  reach	
  an	
  average	
  of	
  40	
  million	
  people	
  per	
  week	
  and	
  
are	
  growing	
  at	
  over	
  25,000	
  fans	
  per	
  week,	
  thus	
  guaranteeing	
  reach,	
  
engagement	
  and	
  coverage.	
  
	
  
We	
  also	
  offer	
  a	
  full	
  media	
  management	
  service	
  through	
  which	
  we	
  would	
  
operate	
  your	
  social	
  media	
  pladorms.	
  Leveraging	
  our	
  exper8se	
  to	
  ensure	
  
relevant	
  and	
  fresh	
  content	
  is	
  efficiently	
  distributed	
  to	
  key	
  demographics.	
  
	
  
Public	
  RelaBons	
  
	
  
Our	
  specialist	
  PR	
  service	
  delivers	
  na8onal	
  and	
  interna8onal	
  news	
  stories	
  that	
  
generate	
  impact	
  in	
  the	
  broad	
  mainstream	
  consumer	
  market.	
  	
  Coverage	
  is	
  
across	
  Na8onal	
  TV	
  and	
  Radio,	
  broadsheets,	
  tabloids,	
  bloggers	
  and	
  web	
  sites.	
  
	
  
CreaBve	
  Services	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Working	
  with	
  your	
  brand	
  guidelines	
  we	
  can	
  develop	
  a	
  unique	
  crea8ve	
  
strategy,	
  which	
  will	
  serve	
  to	
  help	
  maximise	
  your	
  brand	
  message	
  across	
  
all	
  of	
  our	
  social	
  media	
  and	
  event	
  pladorms.	
  
	
  
Extreme	
  InternaBonal	
  Limited	
  
55	
  StaBon	
  Road,	
  Beaconsfield,	
  Bucks,	
  HP9	
  1QL,	
  UK	
  
(t):	
  +44	
  (0)	
  20	
  7244	
  1000	
  	
  
(e):	
  enquiries@extremeinternaBonal.com	
  
www.extremeinternaBonal.com	
  

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Insanely Simple Sports and Entertainment Marketing Partnership

  • 1.
  • 2.   Insanely  simple!       In  today’s  complex  world,  clarity,  authen8city  and  integrity  are  key  to  truly  successful   and  engaging  marke8ng.       EXTREME  offers  a  pioneering  sports  and  entertainment  marke8ng  service  that  connects   brands  to  fans  through  passion  and  experience.       Inves8ng  in  sports  and  entertainment  marke8ng  has  never  been  easy  but  when  done   correctly  the  return  on  investment  can  be  excellent.       What  sets  us  apart  from  other  op8ons  is  that  we  enable  brands  to  tap  into  EXTREME's   exis8ng  flow  of  ongoing  marke8ng  ac8vi8es  and  brand  presence  that  is  driven  by  our   growing  array  of  marke8ng  ini8a8ves  which  deliver  significant  and  guaranteed  reach.       We  work  with  our  brand  partners  to  create  and  deliver  a  clear  reason  for  people  to   engage,  collaborate  and  hang  out  with  your  brand,  which  ul8mately  creates  new   business  and  reinforces  exis8ng  rela8onships  with  your  consumers.       Our  offer  delivers  greater  efficiency,  value  and  convenience  to  the  benefit  of  our  clients   by  bringing  mul8ple  disciplines  and  services  under  one  roof  and  the  sharing  of  our  in-­‐ house  resources,  investment  and  experience.     It’s  great  to  have  you  with  us  and  I  hope  this  manual  will  help  you  in  the  incredible  ride   that  we're  all  on     Al  Gosling  CEO  &  Founder   MARKETING  PARTNERSHIP  OPPORTUNITY  
  • 3. Ambassadors     Our  ambassador  program  is  comprised  of  a  growing  roster  of  61  of  the   best  up-­‐and-­‐coming  talent  and  pro  ac8on  sports  athletes,  DJs  and   ar8sts.       We  deliver  and  manage  a  service  that  enables  brands  to  sponsor,  brand   up  and  work  with  our  ambassadors  on  a  number  of  levels  from  high   profile  to  grass  roots,  crea8ng  unique,  original  and  brand  relevant   content.  You  receive;        •  Rela8onship  and  admin  management    •  Content  and  delivery  management    •  New  talent  acquisi8on    •  Established  network  and  PR  connec8ons       A  rela8onship  with  ambassadors  delivers:        •  Athlete  branding  (provide  them  with  the  relevant        marke8ng  materials  to  represent  the  brand  at  all  8mes)    •  Use  of  product  (to  use,  represent,  review  and  promote      product)    •  A  minimum  requirement  of  video  edits  per  year  with      rights  free  use.    •  Reference  and  links  (websites,  social  media,  events,      contents,  films  and  edits)    •  Tag  and  use  certain  hashtags  in  all  social  media  posts    •  Event  a_endance  (To  be  available  and  present  at  a  set      amount  of  events  and  promo8ons  a  year)  
  • 4. Events       Engaging  fans  and  delivering  results  through  dynamic  and  immersive  event  marke8ng.  We  offer  a  unique  opportunity  for  brands  to  access,  engage  and   interact  directly  with  the  millions  of  consumers  that  EXTREME  meets  at  the  growing  collec8on  of  63  events  that  we  are  involved  in  and  a_end  each  year.       What  you  can  achieve  at  an  event;        •  Equipment  demonstra8on,  sampling,  use  and  experience    •  Trade  stand  and  sales  opportuni8es    •  Brand  and  product  promo8on  and  awareness  building    •  Video  edits  and  content  for  social  media  use    •  Brand  sponsorship  at  an  agreed  level  star8ng  at  8tle.    
  • 5. Storytelling  and  content                     Idea  crea8on,  produc8on  and  distribu8on.   Smart  ideas  tell  brand  stories  in  immersive  and  entertaining  ways  that  are   born  and  live  through  mul8ple  channels  and  evolve  over  8me.  These  stories   harness  people’s  passion  and  give  your  brand  a  meaningful  role  in  fans  lives.   Ideas  are  created,  stories  are  then  filmed,  produced  and  distributed  across   all  social  media  pladorms  as  well  as  the  network  of  54  TV  channels  we  work   with  around  the  world.  
  • 6. Social  media  management                 Amplifying  all  marke8ng  ac8vi8es  and  ac8va8on  via  our  pordolio  of  social   media  pladorms  which  reach  an  average  of  40  million  people  per  week  and   are  growing  at  over  25,000  fans  per  week,  thus  guaranteeing  reach,   engagement  and  coverage.     We  also  offer  a  full  media  management  service  through  which  we  would   operate  your  social  media  pladorms.  Leveraging  our  exper8se  to  ensure   relevant  and  fresh  content  is  efficiently  distributed  to  key  demographics.    
  • 7. Public  RelaBons     Our  specialist  PR  service  delivers  na8onal  and  interna8onal  news  stories  that   generate  impact  in  the  broad  mainstream  consumer  market.    Coverage  is   across  Na8onal  TV  and  Radio,  broadsheets,  tabloids,  bloggers  and  web  sites.    
  • 8. CreaBve  Services                   Working  with  your  brand  guidelines  we  can  develop  a  unique  crea8ve   strategy,  which  will  serve  to  help  maximise  your  brand  message  across   all  of  our  social  media  and  event  pladorms.    
  • 9. Extreme  InternaBonal  Limited   55  StaBon  Road,  Beaconsfield,  Bucks,  HP9  1QL,  UK   (t):  +44  (0)  20  7244  1000     (e):  enquiries@extremeinternaBonal.com   www.extremeinternaBonal.com