Alessandra Marinacci

Milan Area, Italy Italy

Brand & Digital Professional | Communication & Media expert | Change maker & Creative thinker

Advertising / Marketing / PR

Xperienced Brand and Digital Marketing professional, leading vision and creativity to develop marketing strategies in the digital era with an insight-driven approach. I prefer advertainment to advertising, being “communication” not doing it, doing media hunting instead of planning. I hold 8 years of experience in Red Bull Italy and HQ after a first step into marketing in P&G and starting my dream of driving growth in International Institutions. Now driving the brand building of Paco Rabanne in Italy. Working at Business Planning in HQ and then locally I built strong strategic and analytical skills with always an eye on ROI, and strengthen my project management attitude. My job in Ital...