1.
Greater Than Innovation
BBYInnovation
Grapevine – Round6

2.
BBY – Alerts !!
a key ingredient for exceptional customer care
Presented By :
Akshank Shah

3.
What’s the idea ?
-To further enhance technical capability
and provide benefits to their loyal customers
- Provide the seamless shopping experience
- Setting a new trend
- Luring new customers

4.
Copyright © 2012 Accenture All rights reserved. 4
AvailScheme
Receivealerts
Budgetpocket
JoyousALL!!
Outbound Implementation :
1
. In-Store
subscription
counter
. Flash-link for
online subscription
. Offering reward
points
. Redirect links
. Walk-in
Free-shipping
Gift-wrapping
Send e-card
. Timely alert
. Relevant
suggestions
2 3 4
. Kind gentleman
. Easy task
‘gifting and
redemption’

5.
Copyright © 2012 Accenture All rights reserved. 5
Inbound Implementation :
Register
Subscribe RMS
Reward
Feeds
Date Watch
Jobs
Process
reminders on
weekly basis -
meets Criteria
Email
Service
Provider
Alerts
(Mails)
Batch job executes
nightly and weekly
Alerts
(Mails, Personalized Newsletters)
User logs in to
bestbuy.com
User logs in to
m.bestbuy.com
SMS Alerts
Mobile Service
Provider
Create an account
for new user
BBY Alerts !!
App Alerts

6.
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Feature Related Content :
BestBuy – Find the Perfect Gift
( helps you find gift for every occasion)
Option
- to schedule delivery
- personal message
- price range
- Make entries directly onto the calendar
- Can review upcoming events
- Feature currently being implemented over FB

7.
Copyright © 2012 Accenture All rights reserved. 7
Why –
TAG
now ?
Capturing, Engaging and Serving the Now Consumer

8.
Copyright © 2012 Accenture All rights reserved. 8
• In India, same operation is being implemented by
that exclusively provides their clients like Pantaloons, Lifestyle, Croma,
FutureBazaar, etc. a chance to explore the same marketing experience
for their customers.
• Since their launch in 2011, they have seen a steep rise in their
customer registrations & this retail loyalties to this gifting program.
• Experiencing 20-25 registrations and between 5 to 6 gifts daily.
• Badhai.in has become the 1st Social Gifting service in India.
Statistics Study

9.
Copyright © 2012 Accenture All rights reserved. 9
Implementation
Inbound
• Leverage existing systems and capabilities
– Integration( TIBCO ), EC Database jobs
– Email functionality, Feeds
– Reusing Accenture mobile retail assets ( myWallet )
• Implementation timelines: 2 – 3 months
Outbound
• Testing using few dummy customers
– URL setup, Smoke-testing, end-to-end testing
– Email deliveries, mobile SMS alerts, in-App alerts
– Merge the functionality in higher environments
• Implementation timelines: 1 – 2 months

10.
Copyright © 2012 Accenture All rights reserved. 10