Presentation by group Rachel and Mishthi -Akhil Singhal

1. PROJECT
UDAAN
#BLEEDWITHPRIDE
An SCMS Initiative

2. MARKETING STRATEGY
IMPLEMENTED
 Word of Mouth
Word of mouth is best suited for this product as it
needs more awareness and more of a personal attention.
Utilization Of Human Resource
We got in touch with SCMS employees belonging to low
income background and asked them to spread awareness about
the same in their communities.
T-Shirts and Posters
We went around the city wearing Udaan T-shirts and
promoting the campaign

3. PEOPLE EMPLOYED
 Anjum Shaikh- Female entrepreneur
+918177976474
 Pooja Rajshankar Lonar
+917620063106
 Rajratna Lokhande (Life Care Medical)
+919881770754

4. NUMBER OF PADS SOLD
 Total Pads sold- 302
 Meena didi- 50 pads
 Shobha didi 100 pads
 Anjum Shaikh 25 pads
 Rajratna Lokhande 15 pads
 Pooja Rajshankar 5 pads

5. REVENUE GENERATED

6. Video Presentation
 https://www.youtube.com/watch?v=hhCCqafjSiQ