The document discusses how mobile and digital signage can combine to provide an engaging media proposition. It analyzes trends in the mobile and digital out of home advertising industries and argues that mobile will become the dominant form of location-based advertising over time. However, it also asserts that digital screens and mobile can work together to improve the customer experience across various retail and public environments through collaboration between industry players.
Outdoor Jan-March 2011 reached £206.5m, up 1.1% year on year. Digital Outdoor Jan-March 2011 reached £25.1m, up 31% year on year. Digital now 12.1% of all outdoor revenue
50% transport (chiefly subway, rail and airport)28% roadside (typically large format LED billboards and spectaculars)22% retail and leisure sector (including malls, gyms etc)
46,000 stores are now using digital signage compared to 12,500 three years ago. This is expected to rise to 58,000 by the end of 2011111 retail screen networks in the UK (versus 93 in 2007). 131,560 screens in situ (versus 102,582 in 2007, an increase of 28%). 44 Shopping centre networks (versus 12 in 2007) 469 Shopping centre screens in situ (versus 160 in 2007)
Mobile adspend during 2008 was worth £28.6m. Spending on mobile internet advertising grew by 99.2% (on a like for like basis) when compared with 2007Mobile adspend during 2009 was worth £37.6million. Spending on mobile internet advertising grew by 32% (on a like for like basis) when compared with 2008.Mobile adspend during 2010 was worth £83million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009.
Mobile adspend during 2008 was worth £28.6m. Spending on mobile internet advertising grew by 99.2% (on a like for like basis) when compared with 2007Mobile adspend during 2009 was worth £37.6million. Spending on mobile internet advertising grew by 32% (on a like for like basis) when compared with 2008.Mobile adspend during 2010 was worth £83million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009.