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Cash Flow Productivity at
PepsiCo: Communicating
Value to Retailers
Analysis by-
Akash PATIL
Bhumit KOTHARI
Case Blazer II
Contents
 Case Synopsis
 Problem Definition
 Case Inferences
 Case Recommendations
 Conclusion
Synopsis of a Case
 PepsiCo: Largest F & B business in US
 World’s largest snack company
 Second largest soft drink com...
Synopsis of a Case
 Competitive edge- Product differentiation &
Innovation
 Goal- Single largest driver of Cash flow for...
Synopsis of a Case
 Retailer Relationship Management- Team
Leaders
 Merchandising decisions
 Cash Flow productivity
 C...
Contents
 Case Synopsis
 Problem Definition
 Case Inferences
 Case Recommendations
 Conclusion
Problems in a Case
 Convince MercatCo and other retail
customers to use Cash flow productivity &
ROIC to make merchandisi...
Contents
 Case Synopsis
 Problem Definition
 Case Inferences
 Case Recommendations
 Conclusion
Change Change
2009 2008 2007 2009 2008
Total net revenue $43232 $43251 $39474 -% 10%
Operating Profit
FLNA- Frito lay $325...
2009
Total operating profit increased by 16% and margin by 2.5 points.
Foreign currency reduced operating growth
By 6%. Ot...
36%
38%
16%
10%
Revenue % by segment 2009
PespiCo Americas foods PespiCo Americas Beverages
PepsiCo International Europe P...
48%
23%
16%
13%
Net Revenue 2009
PespiCoamerican foods PespiCOamerican Beverage
PepsiCo International Europe PepsiCo inter...
Contents
 Case Synopsis
 Problem Definition
 Case Inferences
 Case Recommendations
 Conclusion
Case Recommendations
 PepsiCo showing slight decrease in current
liabilities. PepsiCo needs to increase the
revenue. The ...
Case Recommendations
 It will help you to obtain funding if you need it.
 It will set out clearly the money that you nee...
Contents
 Case Synopsis
 Problem Definition
 Case Inferences
 Case Recommendations
 Conclusion
Conclusion
 Company is doing good, decreasing in
trend for revenue is mainly due to the
current global economic crises wh...
Thank you!
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Case Study Analysis: Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo: Largest F & B business in US
World’s largest snack company
Second largest soft drink company
Employed over 2,00,000 worldwide
2009 sales: $43.2 Billion
Owns 19 Brands
Competitive edge- Product differentiation & Innovation
Goal- Single largest driver of Cash flow for retailers
Strength- Large, sophisticated and flexible distribution & merchandising system
Distribution logistics, Cross Docking
Direct Store Delivery (DSD)

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Case Study Analysis: Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

  1. 1. Cash Flow Productivity at PepsiCo: Communicating Value to Retailers Analysis by- Akash PATIL Bhumit KOTHARI Case Blazer II
  2. 2. Contents  Case Synopsis  Problem Definition  Case Inferences  Case Recommendations  Conclusion
  3. 3. Synopsis of a Case  PepsiCo: Largest F & B business in US  World’s largest snack company  Second largest soft drink company  Employed over 2,00,000 worldwide  2009 sales: $43.2 Billion  Owns 19 Brands
  4. 4. Synopsis of a Case  Competitive edge- Product differentiation & Innovation  Goal- Single largest driver of Cash flow for retailers  Strength- Large, sophisticated and flexible distribution & merchandising system  Distribution logistics, Cross Docking  Direct Store Delivery (DSD)
  5. 5. Synopsis of a Case  Retailer Relationship Management- Team Leaders  Merchandising decisions  Cash Flow productivity  Convincing Mercatco
  6. 6. Contents  Case Synopsis  Problem Definition  Case Inferences  Case Recommendations  Conclusion
  7. 7. Problems in a Case  Convince MercatCo and other retail customers to use Cash flow productivity & ROIC to make merchandising decisions  Prepare for a meeting next month with MercatCo- create effective plan.
  8. 8. Contents  Case Synopsis  Problem Definition  Case Inferences  Case Recommendations  Conclusion
  9. 9. Change Change 2009 2008 2007 2009 2008 Total net revenue $43232 $43251 $39474 -% 10% Operating Profit FLNA- Frito lay $3258 $2959 $2845 10% 4% QFNA- Quaker foods America 628 582 568 8% 2.5% LAF- Latin American food 904 897 714 1% 26% PAB- Pepsi American beverages 2172 2026 2487 7% (19%) EUROPE 932 910 855 2% 6% AMEA- Asia middle east and Africa 716 592 466 21% 27% Net impact on mark to market 274 (346) 19 - - PBG/PAS merger cost (49) - - - - Restructuring - (10) - - - other (791) (651) (772) 21% (16%) Total Operating Profit $8044 $6959 $7182 16% (3%) Total operating profit margin 18.6% 16.1% 18.2% 2.5 (2.1)
  10. 10. 2009 Total operating profit increased by 16% and margin by 2.5 points. Foreign currency reduced operating growth By 6%. Other corporate unallocated expenses increased by 21% reflecting to losses, compared to previous year. 2008 Total operating profit decreased by 3% and margin decreased by 2.1 points. Other corporate unallocated expenses decreased by 16%
  11. 11. 36% 38% 16% 10% Revenue % by segment 2009 PespiCo Americas foods PespiCo Americas Beverages PepsiCo International Europe PespiCo nternational AMEA
  12. 12. 48% 23% 16% 13% Net Revenue 2009 PespiCoamerican foods PespiCOamerican Beverage PepsiCo International Europe PepsiCo international AMEA
  13. 13. Contents  Case Synopsis  Problem Definition  Case Inferences  Case Recommendations  Conclusion
  14. 14. Case Recommendations  PepsiCo showing slight decrease in current liabilities. PepsiCo needs to increase the revenue. The total debt of PepsiCo is also decreasing which is very good signal for the company. Financially PepsiCo is doing good.
  15. 15. Case Recommendations  It will help you to obtain funding if you need it.  It will set out clearly the money that you need to put together to start the business and then to run it for a period.  It will help prevent you from going into a business that will not be successful.  It will highlight periods where your business may need extra financial help.
  16. 16. Contents  Case Synopsis  Problem Definition  Case Inferences  Case Recommendations  Conclusion
  17. 17. Conclusion  Company is doing good, decreasing in trend for revenue is mainly due to the current global economic crises which has affected the profit margin. PepsiCo will continue to generate solid value for our shareholders.
  18. 18. Thank you!
  • Dhakshinamoorthy3

    Oct. 23, 2015
  • smh710

    Aug. 2, 2015

PepsiCo: Largest F & B business in US World’s largest snack company Second largest soft drink company Employed over 2,00,000 worldwide 2009 sales: $43.2 Billion Owns 19 Brands Competitive edge- Product differentiation & Innovation Goal- Single largest driver of Cash flow for retailers Strength- Large, sophisticated and flexible distribution & merchandising system Distribution logistics, Cross Docking Direct Store Delivery (DSD)

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