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• Barack Hussein Obama: 44th & current
President of the United States
• Born: August 4, 1961; Honolulu, Hawaii
• First Afr...
Situation Analysis
• 2008 Presidential election, The United States
of America
• Opponent: Arizona Senator John McCain
Objective of the Campaign
• To elect him as the President of the United
States of America
Strategies and Execution
Branding
• Extensive use of logo
• Logo- Circle, with the center
suggesting a sun rising over fields in
the colors of Amer...
Media Campaign- Innovations
• Use of Internet
• Targeted 18 to 29 years old
• Forums and Social media websites-
MySpace & ...
Media Campaign- Innovations
• Consumer Marketing- target individuals with
customized information
• A/B Testing
• Surveys
•...
Television advertisements
• After becoming nominee,
Obama began a biographical
commercial campaign
emphasizing his patriot...
Campaign songs
• “City of Blinding Lights”- played during
speeches
• Bruce Springsteen’s The Rising- played during
rallies...
Fight the Smears website and Email
Campaign
• Website to counter what the campaign
described as smears by his opponents.
•...
Results
• On November 4, 2008, Obama won the
election, making him the President-elect and
the first African American elect...
Thank you.
Barack Obama Presidential Campaign, 2008
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Barack Obama Presidential Campaign, 2008

Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate

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Barack Obama Presidential Campaign, 2008

  1. 1. • Barack Hussein Obama: 44th & current President of the United States • Born: August 4, 1961; Honolulu, Hawaii • First African American to hold office • Education: Graduate of Columbia University and Harvard Law School • Worked as: Civil rights attorney • Junior United States Senator from Iiinois • 2009 Nobel Peace Prize laureate
  2. 2. Situation Analysis • 2008 Presidential election, The United States of America • Opponent: Arizona Senator John McCain
  3. 3. Objective of the Campaign • To elect him as the President of the United States of America
  4. 4. Strategies and Execution
  5. 5. Branding • Extensive use of logo • Logo- Circle, with the center suggesting a sun rising over fields in the colors of American flag • Slogan- “Change we believe in” • Chant- “Yes we can” • Hope poster- Stylized portrait of Obama in solid red, white and blue; iconic image of Barack Obama
  6. 6. Media Campaign- Innovations • Use of Internet • Targeted 18 to 29 years old • Forums and Social media websites- MySpace & Facebook- built relationships with supporters • Neighbor to neighbor tool(My.BarackObama.com)- Reach large people in short time
  7. 7. Media Campaign- Innovations • Consumer Marketing- target individuals with customized information • A/B Testing • Surveys • Policies were made online and updates were sent to subscribers • Online call tool- over one million calls were made
  8. 8. Television advertisements • After becoming nominee, Obama began a biographical commercial campaign emphasizing his patriotism • Advertisements ran in 18 states • 30 minute infomercial “American Stories, American Solutions”- 30.1 million viewers
  9. 9. Campaign songs • “City of Blinding Lights”- played during speeches • Bruce Springsteen’s The Rising- played during rallies • Ben Harper’s “Better Way”- played at events throughout campaign • “Yes We Can” by will.i.am, Black Eyed Peas
  10. 10. Fight the Smears website and Email Campaign • Website to counter what the campaign described as smears by his opponents. • Site provided responses to the issues. • NSSF’s proprietary Shot Show media email contact list- “National Hunting and Fishing Day”
  11. 11. Results • On November 4, 2008, Obama won the election, making him the President-elect and the first African American elected President of the United States- 53% Votes • Obama was voted Advertising Age magazine’s “Marketer of the Year” by members of the Association of National Advertisers.
  12. 12. Thank you.
  • NirbhikJangid

    Apr. 23, 2015

Barack Hussein Obama: 44th & current President of the United States Born: August 4, 1961; Honolulu, Hawaii First African American to hold office Education: Graduate of Columbia University and Harvard Law School Worked as: Civil rights attorney Junior United States Senator from Iiinois 2009 Nobel Peace Prize laureate

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