1. STRATEGIC
MANAGEMENT
AKASH GHANATE
2018BBA01

2. TATA MOTORS

3. Topics to
be covered
Overview of the Company
Mission and Vision statement of
the company
Porter's Five forces on the
respected company
1
2
3

4. Tata Motors Limited is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India.
Its products include passenger cars, trucks, vans, coaches, buses, sports
cars, construction equipment and military vehicles.
As per wikipedia, 78,906 emoployee are working in TATA motors in the
year of 2020
Overview of the company

5. VISION
&
MISSION
STATEMENT

6. VISION
Delivering superior financial returns
Driving sustainable mobility solutions
Exceeding customer expectations, and
Creating a highly engaged work force
By FY 2024, we will become the most aspirational
Indian auto brand, consistently winning, by

7. Concise
Encompassing description
Components of
Vision statement

8. MISSION
"We innovate mobility solutions with passion to
enhance the quality of life."

9. Customer satisfaction
Based on core competencies
Realistic and clear
Motivational and
inspirational
Components of
Mission statement

10. Porter’s Five Forces Analysis

12. Threats of New Entrants
The threat of new entrants is generally medium
because of the brand equity and capital intensive
nature of the business
But, considering India, foreign firms (with capital)
have done pretty well

13. Bargaining Power of Suppliers
All most all the companies in the Auto Manufacturers -
Major industry buy their raw material from numerous
suppliers.
The overall impact of higher supplier bargaining
power is that it lowers the overall profitability of Auto
Manufacturers - Major.

14. Bargaining Power of Customers
In a market, like India there is lot of bargaining
power available to the customers as there are
variety of products available in the same range,
by different manufacturers.
It still depends on the markets .

15. Threats of Substitute Products or
Services
When a new product or service meets a similar
customer needs in different ways, industry profitability
suffers. For example services like Dropbox and Google
Drive are substitute to storage hardware drives.
Changing travel patterns and the convenience give it
an edge

16. Competitive Rivalry
If the rivalry among the existing players in an industry
is intense then it will drive down prices and decrease
the overall profitability of the industry.
The competition has turned more intense after the
entry of foreign players like Volkswagen and Ford in
low- priced hatchback segment

17. Implications
They can identify game changing trends early on and
can swiftly respond to exploit the emerging
opportunity.
Tata Motors Limited strategists can gain a complete
picture of what impacts the profitability of the
organization in Auto Manufacturers
By analyzing all the five competitive forces,

18. THANK YOU
H O U S E
O P E N
F O R
Q U E R I E S ?