1.
Submitted to
- Prof. Dr. Manohar Karade
Submitted by
SACHIN RAMAKANT KULKARNI (16MBA068)
NISITHA SASIDHARAN (16MBA118)
AKASH GAWANDE (16MBA074)
AUTOMOBILE INDUSTRY
Companies
Tata Motors
Maruti Suzuki
Industry Analysis - Desk Research (215)

2.
AUTOMOBILE INDUSTRY PROFILE IN
INDIA
 The Indian auto industry is one of the largest in the world. The
industry accounts for 7.1 per cent of the country's Gross Domestic
Product (GDP).
 The Two Wheelers segment with 81 per cent market share is the
leader of the Indian Automobile market
 overall automobile exports grew by 1.91 per cent. PV,
Commercial Vehicles (CV), and Two Wheelers (2W) registered a
growth of 5.24 per cent, 16.97 per cent, and 0.97 per cent
respectively
 The sales of PVs, CVs and 2Ws grew by 9.17 per cent, 3.03 per
cent and 8.29 per cent respectively, during the period April-
January 2017.

3.
AUTOMOBILE INDUSTRY PROFILE IN
INDIA
 Sixth largest producer in the world with an average annual
production of 24 million vehicles in 2016.
 India has the fifth largest passenger vehicle and commercial
vehicle market
 Presence of four large auto manufacturing hubs across the
country: Delhi-Gurgaon-Faridabad in the north, Mumbai-Pune-
Nashik-Aurangabad in the west, Chennai- Bengaluru-Hosur in the
south and Jamshedpur-Kolkata in the east.
 Contributes to 7.1 % of India's Gross Domestic Product (GDP) by
volume.
 Six million-plus hybrid and electric vehicles to be sold annually,
by 2020.
 Two-wheeler production has grown from 8.5 million units
annually to 15.9 million units in the last seven years.

4.
AUTOMOBILE INDUSTRY PROFILE IN
INDIA
 The country is also currently the 6th largest market in the world
for automobiles and is expected to become the world's third-
biggest car market by the year 2020
 Largest tractor manufacturer
 2nd largest two wheeler manufacturer
 2nd largest bus manufacturer
 5th largest heavy truck manufacturer
 6th largest car manufacturer
 8th largest commercial vehicle manufacturer

5.
TOP 10 AUTOMOBILE COMPANIES IN INDIA
Sr. No. Companies Turnover (in Cr.) PAT (in Cr.)
1 TATA Motors 123222.91 9273.62
2 Maruti Suzuki India 38140.69 2382.37
3 Mahindra & Mahindra 37026.37 3079.73
4 Hero MotoCorp 19669.29 1927.9
5 Bajaj Auto 17008.05 3454.89
6 Ashok Leyland 11133.04 631.3
7 Force Motors 1574.05 58.62
9 TVS Motor Company 6569.99 127.94
10 Eicher Motors Ltd. 5138.64 243.12

6.
HISTORY
Tata Motors
 Tata Motors Limited formerly
TELCO, short for Tata Engineering
and Locomotive Company.
 Founded:- 1945
 Tata entered the commercial vehicle
sector in 1954 after forming a joint
venture with Daimler-Benz of Germany
 Tata Motors entered the passenger
vehicle market in 1991 by launching
the Tata Sierra, a multi utility vehicle.
Tata subsequently launched the Tata
Estate (1992; a station wagon design
based on the earlier 'TataMobile'
(1989), a light commercial vehicle), the
Tata Sumo (1994; LCV) and the Tata
Safari (1998; India's first sports utility
vehicle).
Maruti Suzuki
 In June 1971, a company called Maruti
limited was incorporated under the
Companies Act. Maruti Limited went
into liquidation in 1977.
 Founded:- 1981
 In 1982, a license & Joint Venture
Agreement (JVA) was signed between
Maruti Udyog Ltd. and Suzuki of
Japan.
 in 1983, the Maruti 800 was released.
 In 1984, the Maruti Van was released.
 in 1991, Suzuki increased its stake in
Maruti to 50 percent

7.
HISTORY
TATA Motors
 In 2006, Tata formed a joint venture
with the Brazil-based Marcopolo, Tata
Marcopolo Bus, to manufacture fully
built buses and coaches.
 In 2008, Tata Motors acquired the
English car maker Jaguar Land Rover,
manufacturer of the Jaguar and Land
Rover from Ford Motor Company
 In 2014, Tata Motors introduced first
Truck Racing championship in India
"T1 Prima Truck Racing
Championship".
Maruti Suzuki India
 In 1993, the Zen, a 993 cc, hatchback
was launched
 In 2000, Maruti became the first car
company in India to launch a Call
Center for internal and customer
services.

8.
VISION
TATA Motors
 As a high performance
organization, we are, by
FY2019
 Among the top 3 in global
CV and domestic PV
 Achieving Sustainable
Financial Performance
 Delivering exciting
innovations
Maruti Suzuki India
 The leader in the Indian
Automobile industry,
Creating Customer Delight
and Shareholders’Wealth; A
pride of India.
 Networking and Partnership
 Innovation and Creativity
 Openness and Learning

9.
MISSION
TATA Motors
 We innovate, with
Passion, Mobility
Solutions to enhance
quality of life
Maruti Suzuki India
 To provide a wide range
of modern, high quality
fuel efficient vehicles in
order to meet the need of
different customer, both
in domestic and export
markets

10.
BOARD OF DIRECTORS TATA Motors
Mr N
Chandrasekaran
Non Independent,
Non-Executive
Chairman
Mr Satish B
BorwankarExecutive
Director (Quality)
Mr Nasser
MunjeeNon-
Executive,
Independent Director
Mr Subodh
BhargavaNon-Executive,
Independent Director
Mr Vinesh K
JairathNon-Executive,
Independent Director
Dr Ralf SpethNon-
Executive Director
Ms Falguni S
NayarNon-Executive,
Independent Director
Mr Guenter
ButschekCEO and
Managing Director
Mr Ravindra
PisharodyExecutive
Director (Commercial
Vehicles)
Dr Raghunath A Mashelkar
Non-Executive, Independent
Director

11.
BOARD OF DIRECTORS
Mr. Shinzo Nakanishi
Managing Director and
the CEO
Mr. R.C. Bhargava
Chairman, Board of Director
Mr. OSAMU SUZUKI
Director
Mr. KENICHI AYUKAWA
Director
Mr. Amal Ganguli
DirectorMr. TSUNEO OHASHI
Director &
Managing Executive
Ms. Pallavi Shroff Mr. MANVINDER SINGH BANGA
Director
Mr. DAVINDER SINGH BRAR
Director
Mr. SHUJI OISHI
Director & Managing Executive
Officer (Marketing & Sales)

12.
CODE OF CONDUCT
TATA Motors
 The five core values that underpin the
way we conduct our business activities
are:
 Integrity
 Unity
 Responsibility
 Pioneering
 Excellence
Maruti Suzuki India
 Honesty, integrity & ethical conduct
 Business opportunities
 Conflict of interest
 Duties of independent directors
 Equal opportunity & anti harassment
 Disciplinary actions

13.
CSR ACTIVITIES
Tata Motors
 Health: Tackling malnutrition
 Education: Focus on secondary
school students
 Employability: Training youth in
automotive trades
 Environment: Building green
awareness
 Inspiring Tomorrow's Engineers
(ITE)
Maruti Suzuki
 Community Development
A) Water and Sanitation
B) Education
 Skill Development
A) Upgradation of Government
Vocational and Technical Training
Institutes
B) Skill enhancement in
automobile trade
 Road Safety
a) Driving Training
b) Road Safety Education

14.
MARKETING STRATEGIES
TATA Motors
 Tata has a very wide range of
products.
 The prices of Tata motors are
generally affordable acceptable by
the general public at large.
 Tata Motors has an extensive dealer
network covering Indian and
International markets.
 Tata motors follow Balanced
Scorecard Collaborative, Inc for
achieving excellence in overall
Company performance.
Maruti Suzuki India
 Maruti offered several choices to the
customer. The strategy of the
company was to offer a compact,
modern and fuel efficient car
 The company focused on improving
its operational efficiency
 Maruti Suzuki broadened its product
portfolio and expanded its sales.
 Brand Positioning Strategy

15.
VARIETY OF PRODUCTS OF TATA MOTORS
Passenger Cars & Utility Vehicles
Commercial Vehicles
Military
Vehicles

16.
VARIETY OF PRODUCTS OF
MARUTI SUZUKI INDIA
Alto 800 Alto K10 Wagon R Celerio
Swift DZire Ertiga Omni
Eeco Gypsy Grand Vitara Ciaz Vitara Brezz

17.
Live BSE Quotes
Mar 3, 2017
(Close)
Price (Rs)460.10 Open (Rs)463.00 High (Rs)467.00 Low (Rs)458.70
% Change-0.21 Volume420,227
Value
(Rs)194,036,639
52-Week
H/L598.60 / 336.40
Live NSE Quotes
Mar 3, 2017
(Close)
Price (Rs)459.95 Open (Rs)463.30 High (Rs)466.85 Low (Rs)458.60
% Change-0.38 Volume7,085,620
Value
(Rs)3,269,498,014
52-Week H/L
598.40 / 336.00
Valuation
EPS (Rs)*25.31 P/E Ratio (x)18.18
Market Cap (Rs)
1,328,402.10 P/BV (x)1.64
Share
Market
movement data
(52 Weeks
Avg.) of TATA
Motors

18.
Live BSE Quotes
Mar 3, 2017
(Close)
Price (Rs)5,891.80 Open (Rs)5,919.00 High (Rs)5,925.00 Low (Rs)5,875.80
% Change-0.46 Volume26,155
Value
(Rs)154,142,370
52-Week
H/L6,230.30 /
3,418.80
Live NSE Quotes Mar 3, 2017 (Close)
Price (Rs)5,887.75 Open (Rs)5,924.00 High (Rs)5,928.95 Low (Rs)5,875.00
% Change-0.52 Volume362,057
Value
(Rs)2,133,107,402
52-Week H/L6,233.90
/ 3,418.50
Valuation
EPS (Rs)*223.86 P/E Ratio (x)26.32
Market Cap (Rs)
1,779,794.94 P/BV (x)6.41
Share
Market
movement data
(52 Weeks Avg.)
of Maruti
Suzuki India

19.
RATIO ANALYSIS OF TATA MOTORS
Ratio Title Ratio Analysis
Earnings Per Share (Rs) 0.69
EPS Growth(%) 104.69
Operating Profit Growth 590.83
Net Profit Growth 104.94
Quick Ratio 0.33
Current Ratio 0.60
Total Debt/Equity 0.63

20.
PROFITABILITY RATIOS
Operating Margin (%) 11.66
Gross Profit Margin (%) 6.89
Adjusted Cash Margin (%) 10.93
Adjusted Return On Net Worth (%) 13.26
Reported Return On Net Worth (%) 13.26
Return On long Term Funds (%) 17.88
LEVERAGE RATIOS
Long Term Debt / Equity 0.02
Total Debt/Equity 0.08
Fixed Assets Turnover Ratio 2.05
LIQUIDITY RATIOS
Current Ratio 0.88
Quick Ratio 0.67
Inventory Turnover Ratio 25.62
PAYOUT RATIOS
Dividend payout Ratio (Net Profit) 13.02
Dividend payout Ratio (Cash Profit) 7.44
RATIO
ANALYSIS
OF
MARUTI SUZUKI

21.
Balance Sheet - Tata Motors Ltd.
Rs (in Crores)
Particulars Mar'16 Mar'15 Mar'14 Mar'13 Mar'12
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 679.18 643.78 643.78 638.07 634.75
Reserves & Surplus 21666.03 14195.94 18510.00 18473.46 18967.51
Net Worth 22368.08 14862.59 19176.65 19134.84 19626.01
Secured Loan 3717.42 4803.26 4450.01 5877.72 6915.77
Unsecured Loan 10322.26 15277.71 10065.52 8390.97 4095.86
TOTAL LIABILITIES 36407.76 34943.56 33692.18 33403.53 30637.64
Assets
Gross Block 29204.83 27973.79 26130.82 25190.73 23676.46
(-) Acc. Depreciation 13440.86 12190.56 10890.25 9734.99 8656.94
Net Block 15741.10 15760.36 15217.70 15432.43 14995.77
Capital Work in Progress 6480.89 6040.79 6355.07 4752.80 4036.67
Investments 18711.46 16987.17 18458.42 19934.39 20493.55
Inventories 4902.20 4802.08 3862.53 4455.03 4588.23
Sundry Debtors 1568.46 1114.48 1216.70 1818.04 2708.32
Cash and Bank 452.08 944.75 226.15 462.86 1840.96
Loans and Advances 4547.19 4270.67 4374.98 5305.91 5832.03
Total Current Assets 11469.93 11131.98 9680.36 12041.84 14969.54
Current Liabilities 13393.95 12282.33 13334.13 16580.47 20280.82
Provisions 2624.54 2717.28 2708.11 2200.77 3600.82
Total Current Liabilities 16018.49 14999.61 16042.24 18781.24 23881.64
NET CURRENT ASSETS -4548.56 -3867.63 -6361.88 -6739.40 -8912.10
Misc. Expenses .00 .00 .00 .00 .00
TOTAL
ASSETS(A+B+C+D+E)
36407.76 34943.56 33692.18 33403.53 30637.64

22.
Balance Sheet - Maruti Suzuki India Ltd.
Rs (in Crores)
Particulars Mar'16 Mar'15 Mar'14 Mar'13 Mar'12
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 151.00 151.00 151.00 151.00 144.50
Reserves & Surplus 26856.10 23553.20 20827.00 18427.90 15042.90
Net Worth 27007.10 23704.20 20978.00 18578.90 15187.40
Secured Loan .00 .00 .00 .00 .00
Unsecured Loan 77.40 180.20 1685.10 1389.20 1078.30
TOTAL LIABILITIES 27084.50 23884.40 22663.10 19968.10 16265.70
Assets
Gross Block 28910.80 26084.60 22435.00 19633.90 14678.30
(-) Acc. Depreciation 16143.00 13825.30 11644.60 9834.70 7157.60
Net Block 12767.80 12259.30 10790.40 9799.20 7520.70
Capital Work in
Progress
1006.90 1882.80 2621.40 1940.90 611.40
Investments 17785.70 12814.00 10117.90 7078.30 6147.40
Inventories 3132.10 2615.00 1705.90 1840.70 1796.50
Sundry Debtors 1298.60 1069.80 1413.70 1469.90 937.60
Cash and Bank 39.10 18.30 629.70 775.00 2436.10
Loans and Advances 3165.40 2891.80 3256.70 3830.20 2852.50
Total Current Assets 7635.20 6594.90 7006.00 7915.80 8022.70
Current Liabilities 9974.60 8013.60 6996.90 5892.00 5338.00
Provisions 2136.50 1653.00 875.70 874.10 698.50
Total Current
Liabilities
12111.10 9666.60 7872.60 6766.10 6036.50
NET CURRENT ASSETS -4475.90 -3071.70 -866.60 1149.70 1986.20
Misc. Expenses .00 .00 .00 .00 .00
TOTAL
ASSETS(A+B+C+D+E)
27084.50 23884.40 22663.10 19968.10 16265.70

23.
STRENGTHS
TATA Motors
 Research and Development
Activities
 Dealership, Sales and Service
Access
 Strong Domestic player (Indian
market)
 Global Presence
 Dealership, Sales and Service
Access
Maruti Suzuki India
 Maruti Suzuki is the largest passenger car company in India,
accounting for around 45% market share
 Over 12,000 people are employed with Maruti
 Good advertising, product portfolio, self-competing brands
 Largest distribution network of dealers and after sales service
centres
 Strong brand value and strong presence in the second hand car
market
 Having different revenue streams like Maruti finance, Maruti
Insurance and Maruti driving schools
 Over 700,000 units sold in India annually including 50,000
exports
 Maruti Suzuki launched NEXA showrooms to cater to its
premium cars market
 The company has been recognized by several awards in the
automobile segment in India

24.
WEAKNES
TATA Motors
 Return on Investment on TATA
motors shares in low.
 Limited consumer base
 The products are generally
targeted for economy class rather
than for luxury. Hence, the
company lacks astrong footprint in
the sector of luxury products.
 Safety standards are not
maintained/ often ignored.
 This has led to diminish of public
image of the TATA automobiles (eg
Tata Nano).
Maruti Suzuki India
 Inability to penetrate into the
international market
 Employee management, strikes,
worker wage problems have
affected Maruti's brand image in
the past

25.
OPPORTUNITIES
TATA Motors
 The Land Rover and Jaguar, Two of
the World’s luxury car brand have
been added to its portfolio of
brands
 The new global track platform
 The range of Super Milo fuel
efficient buses are powered by
super-efficient, eco-friendly
engines
 Nano is the cheapest car in the
World
Maruti Suzuki India
 Developing hybrid cars and fuel
efficient cars for the future can be
an opportunity for Maruti Suzuki
 Maruti can target tapping emerging
markets across the world and
building a global brand
 Fast growing automobile market
and increased purchasing power

26.
THREATS
TATA Motors
 Environmental Regulation
 Intense competition
 Rising cost of manufacturing
 Low safety standards can hamper
the public trusts it has already
attained which may prove fatal to
its domestic market.
Maruti Suzuki India
 Government policies for the
automobile sector across the world
 Ever increasing fuel prices
 Intense competition from global
automobile brands and cheaper
brands can hurt Maruti Suzuki's
business
 Substitute modes of public
transport like buses, metro trains
etc

27.
RECENT TRENDS & DEVELOPMENT
TATA Motors
 New Gen DICR Engines
 Tata Cummins Engines
 Revotron
 Revotorq
 Jaguar Land Rover's new powertrains
Maruti Suzuki India
 Created a superior Maruti Suzuki Swift, already one of India's most
loved cars. The new avatar of Maruti Suzuki Swift was mounted on
a new platform with new features and offering superior fuel
efficiency.
 Some of the most fuel efficient petrol cars in India come with the
Maruti Suzuki badge. Even better, their efficiency seems to further
improve with a face-lift every few years
 Breathtaking concepts like the Concept A-Star, Concept r III and the
latest, Concept XAAlpha and many more upcoming Maruti Suzuki
models
 Launch of factory-fitted CNG variants for five models. These Maruti
Suzuki cars use the state-of-the-art i-GPi technology.
 Almost all of Maruti Suzuki’s small cars, sedans, and hatchback
comply with ELV norms of Europe, which means they are free from
any hazardous material, and can be fully recycled.