Everyone is focused on taking advantage of the mobile channel to connect with customers and employees in a more targeted and personal way. But capitalizing on this opportunity isn’t easy. At Akamai, we’ve tapped into our experience serving content on behalf of the world’s leading mobile sites to present some key factors to consider as you develop your mobile strategy. Learn more about Akamai's mobile solutions: http://www.akamai.com/html/ms/mobile.html Learn more about Akamai: http://www.akamai.com/

1. 1.
Are you making your best effort to engage with mobile audiences?
Your audience expects your brand, services and products to be available —
no matter where they are or how they’re connecting. You need a program
to measure and maximize mobile availability.
2.
Does your mix of mobile Web and native apps meet your needs?
Native apps are a solid choice for frequently used applications. But they can be
far more costly to maintain. Define which functions you’ll deliver via apps and
which ones via the mobile Web.
3.
Are you measuring the business impact of these new channels?
Monitoring the true user experience will help you understand which mobile
initiatives are delivering value to the business.
4.
Does your mobile strategy utilize your developer resources wisely?
Developing a separate mobile site is effective if your site changes infrequently.
Responsive Web design is developer-intensive, but can save costs in the long
term. Choose the best approach for your business.
5.
Are you prepared for future devices and browsers?
It’s challenging to manage costs as devices and platforms continue to prolifer-
ate. Partner with service providers to reduce risk and reach more platforms.
THE
KEY CONSIDERATIONS
FOR MOBILE DELIVERY
10
No mobile operating
system has more
than 1/3 share.
Four have more than
10% market share.
– Source: StatCounter 2013
Key Considerations
for Mobile Application Delivery
Everyone is focused on taking advantage of the mobile channel to connect
with customers and employees in a more targeted, more personal way. But
capitalizing on this opportunity isn’t easy. We’ve tapped into our experience
serving content on behalf of the world’s leading mobile sites to present some
key factors to consider as you develop your mobile strategy.

2. ©2013 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
to change without notice. Published 05/13
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Akamai®
is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the company’s solutions
is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting
the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the
pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter.
6.
Do employees expect to use their own devices in the enterprise?
As Bring Your Own Device (BYOD) becomes the norm, you’ll need to optimize
for every device so employees can access resources in the enterprise.
7.
How secure are your mobile applications?
In today’s quickly changing IT environment, mobile is often one of the weak
points. Use a combination of a cloud-based firewall and mobile device
management to protect your mobile infrastructure while ensuring compliance.
8.
How productive are your mobile-connected employees?
Developing mobile interfaces for your enterprise applications is a good first
step. But to be effective, you will need to invest in optimizing applications for
the ways that employees want to use them.
9.
Are you concerned about delivering quality video to mobile devices?
Video is a powerful means of engaging audiences, but it can be challenging
to provision video on mobile devices. Find a partner so you don’t spend more
time on CODECs, bitrates, and players than on creating engaging content.
10.
Can you easily analyze consumption on mobile vs. desktop?
The mobile channel is different. You’ll need to understand how your audience
is engaging with your video assets. Analytics will need to provide visibility
across devices and connectivity situations so you can best focus your efforts.
As you finalize your mobile application delivery strategy, consider Akamai’s application delivery solutions. Leveraging
the Akamai Intelligent Platform you can provide real-time optimizations specific to the device, operating system and
connection of each user to ensure the best possible experience. To learn more, visit our Web site for access to valuable
whitepapers like Innovating at the Pace of Mobile
Download the PDF at: www.akamai.com/mobile
“If dissatisfied with
website performance
close to 50% of mobile
users are unlikely to
visit the site again.”
– Source:Torbit 2013
10 Key Considerations for Mobile Application Delivery
@Akamai #MobileAppDelivery
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