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                           Name: AJAY TYAGI
                           Team: 11770
Assignment outline
Stores visited
Key observations
Benefits
Opportunity
Stores Visited
Shopper’s Stop: Indirapuram
Easy Day: Vaishali
  Food Section
Vishal Mega Mart: Kaushambi
  Kids Section
Delhi Bazar
Shoppers Stop




     Key Observations:
     • Specific Fragrance of perfumes
     • English music in background
     • Specific stalls for festive season sale
     • vigilant sales girls in each section
     • Polite communication by staff
     • Branded Outlets
     • Appealing Brand logo
Easy Day: Vaishali



                            Key Observations:
                            1- Strolly size is relatively bigger compared to space
                               available, which was causing problems among
                               customers
2- Local brands in garments unlike Shoppers stop
3- There was lound music in background, making atmosphere bit noisy.
4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying
5- Papad, pulses, rice etc are below eye level
6- Chocolates, chewing gums, candies at billing counter, well lighted area.
Vishal Mega Mart



Key Observations:
1- Loud film music creating postitve vibrations
2- Customer range middle-upper middle class unlike Shoppers stop
3- Not much brands available in garments in kids section
4- staff memebers inadequate as per no. of customers
5- long queue at the billing counter
6- Food vouchers with additional discount
Delhi Bazar: Local store

Key Observations:
1- Variable pricing with bargaining
2- More handmade items in toys
section
3- Mixed customers group ranging
from lower to upper class
4- No music
5- Very less staff to manage
customers
6- Less Lights & homely atmosphere
Benefits
While visiting local market (Delhi Bazar) I saw All out
 mosquito repellant refill, which was not planned in that
 visit but was my requirement
I noticed products at eye level are more in demand (most
 of the customers had in their strolly)
Music plays an important role in background making it
 more comfortable
Now I have better idea about which product is at what
 place
I could see that Vishal Mega mart & Easy day require
 communication skills training for their staff
Opportunity
Training for staff of few stores can be a good
 business opportunity
Proper branding i.e Shoppers stop, Easy day can
 attract different customer segments
Strolly size can be changed as per space
 requirement
Proper training of staff will result in more
 customers

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Are you paying attention

  • 1. Are you paying attention Name: AJAY TYAGI Team: 11770
  • 2. Assignment outline Stores visited Key observations Benefits Opportunity
  • 3. Stores Visited Shopper’s Stop: Indirapuram Easy Day: Vaishali Food Section Vishal Mega Mart: Kaushambi Kids Section Delhi Bazar
  • 4. Shoppers Stop Key Observations: • Specific Fragrance of perfumes • English music in background • Specific stalls for festive season sale • vigilant sales girls in each section • Polite communication by staff • Branded Outlets • Appealing Brand logo
  • 5. Easy Day: Vaishali Key Observations: 1- Strolly size is relatively bigger compared to space available, which was causing problems among customers 2- Local brands in garments unlike Shoppers stop 3- There was lound music in background, making atmosphere bit noisy. 4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying 5- Papad, pulses, rice etc are below eye level 6- Chocolates, chewing gums, candies at billing counter, well lighted area.
  • 6. Vishal Mega Mart Key Observations: 1- Loud film music creating postitve vibrations 2- Customer range middle-upper middle class unlike Shoppers stop 3- Not much brands available in garments in kids section 4- staff memebers inadequate as per no. of customers 5- long queue at the billing counter 6- Food vouchers with additional discount
  • 7. Delhi Bazar: Local store Key Observations: 1- Variable pricing with bargaining 2- More handmade items in toys section 3- Mixed customers group ranging from lower to upper class 4- No music 5- Very less staff to manage customers 6- Less Lights & homely atmosphere
  • 8. Benefits While visiting local market (Delhi Bazar) I saw All out mosquito repellant refill, which was not planned in that visit but was my requirement I noticed products at eye level are more in demand (most of the customers had in their strolly) Music plays an important role in background making it more comfortable Now I have better idea about which product is at what place I could see that Vishal Mega mart & Easy day require communication skills training for their staff
  • 9. Opportunity Training for staff of few stores can be a good business opportunity Proper branding i.e Shoppers stop, Easy day can attract different customer segments Strolly size can be changed as per space requirement Proper training of staff will result in more customers