1. A PROJECT REPORT ON BRAND
AWARENESS MOTOROLA HANDSET IN
GIM
A mini project work submitted to Guruvayurappan Institute ofManagement
Submitted by
AJAY.P.SEKHAR
Under the Guidance of
Mr.M. Jeganathan,MSc., PGDCA.,
&
Mrs. C.V. Suganthamani, MBE., M.Phil.

2. TABLE OF CONTENT
CH.1 INTRODUCTION
1.1 INTRODUCTION
1.2 OBJECTIVE OF STUDY
1.3 SIGNIFICANCE OF STUDY
1.4 COMPANY PROFILE
CH.2 RESEARCH METHODOLOGY
2.1 SAMPLE DESIGN
2.2 SAMPLE SIZE
2.3 SAMPLING AREA
2.4 DATA COLLECTION METHODS
2.5 TOOLS USED FOR STUDY
2.6 LIMITATION OF STUDY
CH.3 DATA ANALYSIS &
INTERPRETATION
CH.4 FINDINGS & CONCLUSION
4.1 FINDINGS
4.2 CONCLUSION

3. 1.1 INTRODUCTION
The technology that gives a person to person to power to
communication anytime, anywhere has spawned a entire industry in
mobile telecommunication. Mobile has become an integral part of the
growth, success & efficiency of any business/ economy.
Mobile industry is the fastest growing & well flourished in
today market scenario. A project done is meant to study the
effectiveness of brand Motorola among the students of GIM. The
primary focus is on the valuation of Motorola brand value & satisfaction
of users who has used the Motorola product. My research will help the
telecom industry to know the current scenario of customers with respect
to brand preference of mobile phones, with respect to Motorola.
1.2 OBJECTIVES OF STUDY
PRIMARY OBJECTIVE
Brand awareness among the students of the GIM.
SECONDARY OBJECTIVE
Performance of the products of Motorola.
To find the expectation of the students from the
Motorola mobile.
To find out the draw backs of the Motorola products.
1.3 SIGNIFICANCE OF STUDY
My research will help the telecom industry to know the current
scenario of customer with respect to Motorola.

4. 1.4 COMPANY PROFILE
FATE : Divided into Motorola Mobility & Motorola solution
FOUNDED :Sept 25, 1928.
DEFUNCT: January 4,2011
HEADQUATER: Schaumburg Illinois, United States.
KEY PEOPLE: Don Maloney (PRESIDENT)
Sanjay Jha (CEO&CHAIRPERSON)
PRODUCTS: Tablet computers,
Mobile Phones,
Cable television system,
RFID Systems &
Mobile Telephone Infrastructure.
WEBSITE: www.motrola.com

5. CH. 2 RESEARCH METHODOLOGY
2.1 SAMPLE DESIGN
The sample design used for the survey was simple random
sampling.
2.2 SAMPLE SIZE
The sample size for the survey 15.
2.3 SAMPLING AREA
The sampling area for the survey was GIM campus.
2.4 DATA COLLECTION METHOD
PRIMARY DATA
The primary data has been used by me is Questionnaire &
Observation method.
- It is two basic method of collecting data for primary data.
- The questionnaire was consist 12 question.

6. 2.5 TOOLS USED FOR DATA COLLECTION
PERCENTAGE METHOD
Percentage refers to special kind of ratio. Percentages are used for
making comparisons between two or more series of data. Percentages
can also be used to compare the relative terms.
2.6 LIMITATION OF STUDY
 A sample size of 15 customers was considered due lack of time &
resources.
The scope of the project is limited to the GIM campus. So we
cannot say that the same response will be there about the product.

7. CH. 3 DATA ANALYSIS & INTERPRETATION
Analysis based on the questionnaire
Aware of brand “Motorola”
Aware 14 93
Not aware 1 7
Total 15 100
Inference:
93% are aware of the brand Motorola.
Is after sales service important
Very important 10 66.67%
Important 5 33.33%
Not important - -
Total 15 100
Inference:
66.67% agree that after sales
important for mobile industry.

8. Brand reputation of Motorola in terms of
promotion
Excellent - -
Very good 5 33.33%
Good 6 40%
Satisfied 4 26.67%
Poor - -
Total 15 100
Inference:
40% says that brand promotion is good of
Motorola.
Brand value of Motorola phones in terms of
money
Excellent 2 13.33%
Very good 3 20
Good 7 46.67%
Satisfied 3 20%
Poor - -
Total 15 100
Inference:
46.67% says that Motorola phones have
good value for money.

9. CH. 4 FINDINGS &CONCLUSION
4.1 FINDINGS
100% students are using mobile phones.
93% are aware of the brand Motorola & 7% are not aware of
brand Motorola.
46.67% are changing their mobile handset within 6months,
26.67% are changing more than yearly.
86.67% respondent buy through dealers & remaining 13.33%
buy from others.
66.67% respondent says that after sales service is very
important for mobile industry & 33.33% is says that it is
important.
40% of respondent says that Motorola brand promotion is good,
33.33% is very good & 26.67% are satisfied with promotion.
46.67% of respondent says that Motorola mobile phones have
good value for money for their product.
4.2 CONCLUSION
The methodology adopted for the study is simple random
sampling for that I have selected 15 samples. The data
collected by using questionnaire.

10.  Here by I can conclude from this research that Nokia has the
maximum brand preference as compare to other brand in the
GIM campus.
 Motorola has to improve their quality of the product.
 Most of respondent more give importance to after sales
service.