Pay-Per-Click – or PPC – is a type of advertising that is linked to Search Engine Marketing (SEM), with Google being the most popular and in-demand of all search engines.

1. HOW TO:
PAY-PER-CLICK
ADVERTISING
AJAB SAMRAI
has cemented himself as one of the most awarded
creatives in the world, with over 300 professional
commendations and awards to his name.

2. HOW TO:
PAY-PER-CLICK
ADVERTISING
Pay-Per-Click – or PPC – is a type of advertising that is lin-
ked to Search Engine Marketing (SEM), with Google being
the most popular and in-demand of all search engines.

3. The format of PPC adverts is
text-based, with a maximum of
four lines of text: 25 characters in
the advert’s title, 70 characters
for the main body of text, and
35 haracters for the URL.
G
oogle AdWords is Google’s own
method of search engine mar-
keting, and the aim of SEM, PPC
and Google AdWords is to im-
prove a website’s rank or position in the
search engine results pages.
By using SEM techniques, it is possible
to advertise a business through Google
and other search engines, making it ea-
sier for users who are searching for this
type of product, service or content to
find it. PPC advertising means that the
advertiser only pays for each user that
actually clicks on their ad, with a cap
to determine the maximum number of
clicks for any individual word.
The format of PPC ad-
verts is text-based, with
a maximum of four lines
of text: 25 characters in
the advert’s title, 70 cha-
racters for the main body
of text, and 35 characters
for the URL. PPC is an ef-
fective way to achieve an
increase in web traffic
and conversions, and it is
an easy-to-use, cost-effec-
tive strategy for the majo-
rity of businesses.

4. To learn about other
online advertising
strategies, visit the blog
of Ajab Samrai.
AJAB SAMRAI
has cemented himself as one of the
most awarded creatives in the world,
with over 300 professional commen-
dations and awards to his name.