For Startup, Business Model vs Technology? While idea and technology might get one to START something UP, Business Model is a road map to get one to the desired destination.

1. Business Model For SUSTAINABLE GROWTH
FROM IDEA TO COMMERCIALIZATION

2. REVENUE MODEL BUSINESS MODEL

3. “ A business model describes the rationale of how an organization
creates, delivers, and captures value”
- Alexander Osterwalder

4. Best Board Game of All Time

5. Best Board Game of All Time
CREATE MONOPOLY
BUILD TO WIN
STRATEGIZE
STRATEGIZE
STRATEGIZE
OPTIMIZE
RESOURCES

7. WHY COMPANY
FAILS?

12. Business Model Generation

13. Building great products customers love
Make sure business model on the right path

14. ข้าไปช่วยแก้ปัญหาในจุดไหน?
Key
Partners
Key
Activities
Value
Propositions
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
BUSINESS MODEL
KEY COMPONENTS

15. Business Model Canvas
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
• Publishers,
Media companies
• Bitmojis
• Investors
• Acquisition & Retention
• Create a friendly, funny,
interactive with customers
• Online channels:
Social Media, Newsapp,
Video Platform
• Key Opinion Leaders
especially Celebrities
• Self-destructing
messages after
reading without
privacy concerns
• Unique filters
and lenses to
make pictures &
videos fun and
creative
• Young people aged
from 13 to 34
• Advertiser
• Fixed cost: App development and maintenance ie.
Server, Operational cost – Personnel etc.
• Variable cost: Marketing, Promotion etc.
• Provide a platform
for users to share
stories through picture
& video
• Advertising
• User purchase
• Lens & Geofilters
• Millions of daily
active users

16. CUSTOMER
SEGMENTS
Customer
Segments
Business Model Canvas CUSTOMER SEGMENTS
Types of customer segments :
• Mass market
• Niche market
• Segmented
• Diversified
• Multi-sided market ie.
B2B and B2C

17. VALUE
PROPOSITIONS
Value
Propositions
Business Model Canvas VALUE PROPOSITIONS
o Newness
o Performance
o Customization
o Getting the Job Done
o Design
o Brand/Status
o Price
o Cost Reduction
o Risk Reduction
o Accessibility
o Convenience/Usability

18. KEY RESOURCES
Key
Resources
Business Model Canvas KEY RESOURCES
o Physical
o Intellectual
o Human
o Financial

19. Key
Partners
.
KEY PARTNERS
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?
Business Model Canvas KEY PARTNERS

20. KEY ACTIVITIESKey
Activities
Business Model Canvas KEY ACTIVITIES
What Key Activities do our Value
Propositions require?
CATEGORIES
•Production
•Problem Solving
•Platform/Network

21. CUSTOMER
RELATIONSHIPS Customer
Relationships
Business Model Canvas CUSTOMER RELATIONSHIPS
What type of relationship does
each of our Customer Segments
expect us to establish and
maintain with them?
•Personal assistance
•Dedicated Personal Assistance
•Self-Service
•Automated Services
•Communities
•Co-creation

22. CHANNELS
Channels
Business Model Canvas CHANNELS
Which Channels do our
Customer Segments want to be
reached?
How are we reaching them now?
How are our Channels
integrated?
Which ones work best?
Which ones are most cost-
efficient?
How are we integrating them
with customer routines?

23. COST STRUCTURE
Cost Structure
Business Model Canvas COST STRUCTURE
What are the most important
costs inherent in our business
model?
•Fixed Costs (salaries, rents,
utilities)
•Variable costs
•Economies of scale
•Economies of scope

24. REVENUE STREAMS
Revenue Streams
Business Model Canvas REVENUE STREAMS
What value are our customers
really willing to pay?
•Asset sale
•Usage fee
•Subscription Fees
•Lending/Renting/Leasing
•Licensing
•Brokerage fees
•Advertising

25. BUSINESS
MODEL OF
THIS DECADE

28. SHARING ECONOMY
ALREADY CREATED 17
UNICORNS

29. MOST
FOR SUCCESS

30. Bill Gross
Idealab
What’s the single biggest
reason why startup succeed?

31. BUSINESS MODEL VS TIMING

35. The right product at the right time for a market that is searching for a
solution to a problem or need”

36. CUSTOMERS

38. PURPOSE
CONTACT: PARTNER@AIMSPIRELIVE.COM
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