This is a deck I created and presented to my team about digital assistants, voice search, and what it means for search marketing.
Inspired by the Adweek and iProspect webinar: Optimizing for Voice Search: Real Talk About AI and Intelligent Agents (https://event.webcasts.com/viewer/event.jsp?ei=1150834&tp_key=21f37f9d57)
2. What is a
Digital
Assistant?
A digital assistant is a computer program
leveraging artificial intelligence that can
understand a variety of inputs (text, voice, data)
in order to answer questions and carry out tasks
for an individual.
17. Correct Listings
Brands must update
and manage local
business listings to
ensure accuracy. This
includes third-party
listings on Yelp,
TripAdvisor, and
Angie’s List.
Local and
Mobile
Calls-to-Action
In your listings, use
strong CTAs like Call
Now, Get Directions,
or Make
Reservations.
Leverage site
extensions where
possible for users to
take action from
SERPs.
20. Make Answers Easy to Find
If a searcher asks their assistant for the
nearest Italian restaurant or the cheapest
place to buy a tuxedo, the digital assistant
will turn to your structured local and
product data to answer the question.
Structured
Data
22. Bye, Humans.
Many brands have already invested in and
built bots to provide customer service,
answer questions, or just promote
products.
Bots
23. Digital Assistants Got ‘Em.
Skills are the new apps. Through skills,
companies can connect with
home-speakers, like Amazon Echo and the
upcoming Harman Kardon Cortana
speaker, to reach customers through
voice-based interactions.
Skills