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• ‘Billboard’ aims their magazines at ages between 30
to 40; the average age that reads their magazines is
• 43% of digital readers are male and 57% are female.
ABOUT THE MAGAZINE –
• ‘Billboard’ aims their print magazines at ages
between 40 to 50; the average age that reads their
magazines is 47. This shows that the older
generation read print magazines and and the
younger generation read digital texts.
• 77% of digital readers are male and 23% are
Masthead - The latest ‘Billboard’
logo is used; it’s seen on every
edition of their magazines so it’s
easily recognisable. On each issue
the colour is different so that it
blends in with the colour palette to
keep it to a minimum - giving it a
more professional look. Also the
word ‘Billboard’ is the name of an
advertising sign which tells us the
magazine content is a form of
Main image - Kim Kardashians pose
could be considered quite provocative
(the way she’s looking at the reader
and playing with her lips), which will
appeal to the male gaze. The pose
could also appeal to women as they
admire her and aspire to be her. Kim
is making direct mode of address with
the reader as she looks directly at the
What Kim is wearing represents her as
being quite chilled and relaxed as
she’s wearing an oversized denim
jacket that could be Kanye Wests. This
relates to the main article as its about
Kim and Kanye.
Pug - This is the issue date and web
address in this case. This is a common
convention of all magazines, it allows
the reader to look out for when the
next issue may be and the web
address allows the reader to look
online to maybe purchase a
subscription of the magazine.
The feature headline - ‘He’s with her’,
this refers to Kim and Kanye which
supports the reason why it looks like
she's wearing his denim jacket. We
can tell it’s referring to Kim as she is
the main image on the page. It’s in a
completely different colour to the rest
of the text so that it stands out and
engages the reader.
Cover lines - These are placed on the
right hand side of the cover around
Kim Kardashian. There are very little
cover lines which suggest not a great
deal is needed to persuade their target
audience to read the magazine.
Colour Palette - There are four main
colours used on the front cover; yellow,
black, white and light brown. This
keeps the colour palette to a minimum
making it look more professional.
House Style - The magazine clearly
has a house style as the same colour
palette is used throughout and the
same font also, apart from the famous
‘Billboard’ logo which is in another font.
Genre - ‘Billboard’ magazine is a chart
magazine that doesn't focus on any
particular genre. Kim is a socialite,
actress and a model - she is extremely
well known so featuring in ‘Billboard’
will entice consumers to buy it whether
they see her as a role model or for the
‘TV + Music’ - this tells the reader what
genre of magazine ‘Billboard’ is if for
the consumers if they were unsure.
Headline - ‘Contents’ is the headline of
the page. It is smaller than the
masthead on the front cover but it’s
vertical like it. This suggests that the
main focus is more the articles and what
is featured in the magazine rather than
trying to sell it.
Main image - This is a long shot of ‘Kim’
which tells the reader that the main article
is going to be about her. ‘Kim’ is giving
direct mode of address which engages the
reader. It also keeps in with the rule of
thirds as she is central on the page.
To the left of ‘Kim’ there is text referring to
what she is wearing in that main image so
that readers are able to see what labels
she is wearing and then maybe purchase
from them - this is also a way of promoting
designers. To the right of ‘Kim’ this has
been done again but referring to what she
is wearing on the front cover and whom
her photographer is.
House Style - this is continued onto the
contents page as the two fonts used on
the front cover are also used on this
page; one for the headline and one for
the rest of the text on the page. The
same colour palette is continued onto
this page also.
Colour Palette - This consists of white
and a light brown shade which is the
same as the front cover. Keeping the
colour palette to a minimum makes it
look more professional and it allows the
reader to focus on the main image.
Structure - It’s fairly impractical as the text
is quite small and the page numbers with
the names of the articles are all over the
place and under numerous headings
which some people may find hard.
Codes and conventions - it follows these
as it contains a main image and then
columns that fit around ‘Kim’ which
consist of page numbers and article
Purpose - this is to inform the readers
where certain articles are throughout the
magazine. This is done by using page
numbers next to the name of the articles.
Genre - ‘Billboard’ doesn’t follow any
genre in particular which is supported by
what ‘Kim’ is wearing as she represents
it in a variety of ways; indie, relaxed,
rock n roll.
Main image - On the left page of the double page spread is the main image; this is of
‘Kim Kardashian’ wearing a fairly unique outfit. In this image she isn’t making direct
mode of address which tells us that she doesn’t need to be making eye contact with
the readers to engage them.
Pull quote - On the main image theres a small amount of text in a small font; this is a
pull quote as it’s been taken from the main article.
Smaller images - in the bottom left hand corner of the double page spread there are
four smaller pictures. These refer to the timeline just above the photos, this allows the
reader to relate the timeline to the pictures to get a better understanding.
Masthead - there isn’t one on this page because this is taken from a 6 page article
which means it’s on a previous page. The largest/boldest text on this page is ‘Kim reps
hard for Kanye’.
Drop cap - This is used every time a new paragraph starts, its used for emphasis and
to inform where the new paragraph starts to the reader.
Narrative - The feature article shows that the narrative is an article regarding Kim and
Kanye’s life; this is due to the use of pull quotes and also the images from the timeline
of their life together.
Main feature article - the reader will know that this is the main feature article as its
over a double page spread with an extremely large image.
Sub-heading - ‘Kim reps hard for Kanye’ ; this is below a small cartoon image which
stands out to the reader because it’s in a bigger, bolder and different font to the rest of
the page. Below this sub-heading there is a small texts that summarises Kim and
Kanye’s relationship together.
House style/colour palette - The house style has mostly been kept the same. This is
because the same font has been used throughout as well as the same colour
palette; giving it a professional look.