1. Shop Visit Presentation
SKU Plan In:
Jacky’s
Plug-in
By : Ahsan Murtaza

2. SKU Plan
Content:
 Jacky’s visit
 Plug Ins SKU share
 Suggestion

3. JACKY’S
SKU Plan

4. SKU Plan Display Jacky’s

5. PLUG INS
SKU Plan

6. SKU Plan Layout current

7. SKU Plan

8. SKU Plan
BRAND LG
REFRIGERATOR
Brand Type
SKU
Share Total Market Share in %
LG
Top Mount 2
7 25
Side by Side / DID 3
Bottom freezer 1
French Door 1
Samsung
Top Mount 5
7 25
Side by Side / DID 2
Other brands 14 14 50
Total 28 100
7
7
14
Washing Machine Plug Ins
LG SAMSUNG OTHER BRANDS
Plug Ins : Refrigerator SKU

9. WASHING MACHINES
Brand Type SKU Share Total Market Share in %
LG
Front load 4
9 20Top load 2
Washer Dryer / Dryer 3
Samsung
Front load 4
7 15Top load 1
Washer Dryer / Dryer 2
Other brands 30 30
65
Total 46 100
7
7
14
Washing Machine
Plug Ins
LG SAMSUNG OTHER BRANDS
SKU Plan
Plug Ins : Washing Machine SKU

10. SKU Plan Improvement Plan
What Samsung is doing in Plug Ins ?

11. • Plug ins – we can take a pillar for branding because its available and right in middle
of a very good visible position.
• Signature model is in normal display where as it has to be on podium ( highlighted
area)
SKU Plan Improvement Plan

12. SKU Plan Improvement Plan
• Brands like Electrolux have 10 washers in display in pile up, similarly LG can
counter it.

13. SKU Plan Suggestive Layout