Co-founder | CEO at eureka digital um eureka digital
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Gesundheit & Medizin
I published a poll asking people …
What is the most important factor that makes you engage with a pharmaceutical brand's digital content?
And the answer was ...
6. So, to get highest
engagement : focus
on delivering high
quality content that’s
relevant to your
target audience
Here’s how
7. Make it : unique,
attention grabbing,
simple, entertaining ,
rich, clear, valuable,
creative, updated,
engaging, accurate,
visually appealing
trend jacking*…
*when applicable only
1. Content Quality
8. Apply the following:
demographic, geographic
and behavioral targeting
Contextual targeting
Custom and lookalike
audience
Intent based marketing
Remarketing & Retargeting
SEO
2. Relevance
9. Thanks For Reading
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I’m
Ahmed Samy
I Talk About Digital
Marketing & Digitalization
In Health And Wellness
Sectors