Front End project target india to enroll online course

2. Approach Description
● we will target india the campaign will be in 3 days
budget 13 $ dollar each day total budget is 36
● campaign consist of two ad groups first ad groups will
who know udacity as free courses ( intersetarget ted
stage branded key words
● 2nd ad group awarness stage
● each ad group contain 20 key words
● course front end frame work course
Copy slidrom your submission
for Part 1 of the project

3. 2. Marketing Objective &
KPI
1-objective Get maximum leads during december month for
front end frame work cours e
2-KPI 50 leads (conversion) 3 days

4. Ad Groups
Ads and Keywords

5. Keyword List:
ui developer, Machine Learning, front end, front end
developer, frontend developer course, udacity free
courses, front end development course free, front end
web development certification, angular javascript,
angular front end, front end languages, Nanodegree,
front end javascript frameworks, best front end
framework, front end web frameworks
Ad Group #1:

6. Ad Group #2:
● keyword list
javascript, ui developer, free courses, front
end, front end developer, shift career,
frontend developer course, front end
development course free, front end web
development certification, angular
javascript, angular front end, front end
languages, front end javascript frameworks,
best front end framework, front end web
frameworks

7. Campaign Evaluation
Results, Analysis and
Recommendations

8. Key Campaign Results
Google ads conversion tracking
not workingUS$0.
Ad
Group
Max.
CPC
Bid
Impr.
Click
s
CTR
Avg. Cost
per Click
Co
nv.
CR
Cost
per
Conv.
Co
st
Ad 1 0.12 1,071 139
12.98
%
US$0.12
Ad 2 0.51 1,099 36 3.28% US$0.51
Total 0.20 2,170 175 8.06% US$0.20

9. Key Campaign Results
(Ads)
Present the results of your ads by completing the
table below.
Ad Clicks CTR
Avg. Cost
per Click
C
o
nv.
CR
Cost
per
Conv.
Ad Group
1, Ad 1
74 11.76% US$0.10
Ad Group
1, Ad 2
65 14.71% US$0.14
Ad Group
2, Ad 1
21 3.48% US$0.65
Ad Group
2, Ad 2
15 3.02% US$0.31

10. Key Campaign Results
(Keywords)
Present the three keywords you consider most
successful based on your marketing objective.
Keyword Clicks CTR
Avg. Cost
per Click
Co
nv.
C
R
Cost
per
Conv.
udacity free
courses
92 34.46% US$0.53
free courses 34 36.67% US$0.52
Nano degree 28 25.70%
US$0.42

11. Campaign Evaluation
Evaluate how successful your campaign was, given
what your Marketing Objective has been
.
Roi Cant calculate it because no conversion in it to use “bullet
points” for your analysis and add as many slides as you need.
● Max cpc bid
● ad group 1 was better than ad group 2
● branded key words like ( udacity free courses , Nanodegree ,
work better than other keywords
• clicks 175 cpc 0.20$ its good for clicks less than our max cpc 3
$
ollowing questions can help structure your answer (also
review Lesson 6 in the SEM course for some additional
guidance):
○ DRour campaign result in a positive ROI?
○ Was the conversion rate higher or lower than expected?
○ How much did you have to spend per click? How close
did you get to your max. CPC bid?
○ Which ad group, ads and keywords led to the highest
click through and conversion rates and why might that
have been the case?
○ Looking at the cost per click and the average position of

12. Recommendations for
future campaigns
Imagine you had additional budget, how would
you use it, given your campaign evaluation?
● Feel free to use “bullet points” for your analysis and add as
many slides as you need.
● The following prompts can help you structure your answer:
○ I will focus on high performance ad group optimize maximize
cpc bid value to increase ad rank uld you focus on certain
Ad Groups, ads or keywords?
○ I would perform A/b test on two elemnts
○ head and description ould you change any of your
existing ads or keywords or add any new ones?
we can put short video about course in landing page
ould you set up an A/B test, and if so, how would you go
about it?
○ Would you make changes to the landing page, and if so,
what kind of changes and why?

13. Appendix
Screenshots for
Reference

14. Example:
Ad Groups

15. Example:
Ads

16. Keywords