The document provides tips for pitching a new product or business, including discussing the lean startup model, market size, product pricing, customer validation, and defining the product versus its value. It also discusses selling channels, revenue streams, the business model canvas, and types of innovations like resource-driven, offer-driven, customer-driven, and finance-driven. Additional tips suggest turning the pitch into a story, clearly explaining the product or service, its uniqueness, revenue model, and selling a vision.

1. Some Tips

2. Discussion points
 Product Development : lean startup model
 Market Size and the targeted Market
 Your product Price is it considered as your selling point??
 Customer Validation (get out of the building and meet your customers)and show
the numbers within your pitch.

3. Product Vs. Value Definition (your Product
Story)
Company Product Definition Value Definition
Missouri-Pacific Railroad We run a railroad. We are a people-and-goods
mover.
Xerox We make copying equipment. We help improve office
productivity.
Standard Oil We sell gasoline. We supply energy.
Columbia Pictures We make movies. We market entertainment.
Encyclopedia Britannica We sell encyclopedias. We distribute information.
Carrier We make air conditioners
and furnaces.
We provide climate control in
the home

4. Selling Channels

5. Value Distribution

11. Comments
 Producers lose control and face greater channel complexity as additional
channel levels added. (Ex. Product Price control)
 Producers may lose high consumer interaction and feedback.
 Part of the consumer experience is not provided by the Main producer As an
alternative : Franchise Concept
 Channel Conflicts (Vertical, Horizontal).

13. Revenue Streams

14. Revenue Streams Questions
For what value are our
customers really willing to
pay?
For what do they currently
pay?
How are they currently
paying?
How would they prefer to
pay?
How much does each
Revenue Stream contribute
to overall revenues?

15. Revenue Streams Ways
Asset Sale
books, music, consumer electronics
Usage fee
Telecom, hotels
Subscription fees
Gyms, magazines
Lending/Renting/Leasing
Zipcar.com car rent
Licensing
Software, patent
Brokerage fees
Brokers ,real estate agents and credit card
Advertising
media industry, Google

16. Business Model
Canvas
(The base of your
pitch)

17. Resource-driven
 resource-driven innovations
originate from an organization’s
existing infrastructure or
partnerships to expand or
transform the business model.
 E.g. Amazon Web Services

18. Offer-driven
 offer-driven innovations create
new value propositions that
affect other business model
building blocks.
 E.g. Facebook

19. Customer-driven
 Customer-driven innovations are
based on customer needs,
facilitated access, or increased
convenience. Like all innovations
emerging from a single epicenter,
they affect other business model
building blocks.
 E.g.: 23andMe personalized DNA
testing to individual

20. Finance-driven
 Innovations driven by new revenue
streams, pricing mechanisms, or
reduced Cost structures that affect
other business model building
blocks.
 E.g.: Xerox $95 per month, with
2,000 copies, plus five cents per
additional

21. Pitch Tips

22.  Turn your pitch into a story.
 Explain exactly what your product or service is.
 Explain exactly what is unique about your product or service.
 Explain your revenue model
 Sell a vision.

23. Best Of Luck & Make us
Proud 