Once you've created a presence for your business or organization on Facebook, Twitter, and other social platforms, you start to wonder - if we built it, will they come? Maybe so, and then again, it wouldn't hurt if you helped people out by letting them know in as many ways as possible.
This presentation shares ten ways to build Likers (without advertising) on Facebook, ten almost-entirely-different ways to build Followers on Twitter, and wraps up by giving an overview on the topic of social media measurement. Likers and Followers are just one thing to measure, and this presentation shows what else should be considered for scrutiny.
This is the third of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.
Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!
1. Facebook Liker Building,
Twitter Follower Building
and Social Media
Measurement Mania!
Part Three of a Bootcamp for the
Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are
on each slide, use hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
2. During Part Three...
10 Fan Liker-building
Tactics for Facebook
10 Mostly Different
Follower-building Tactics
for Twitter
Social Media
Measurement Mania!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
15. 1. Hashtag Happiness
Get involved in thematic
conversations like
#FBSS10
Take part in Twitter
traditions like #FF
Flag interests like #ski
Reference location with
#NH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
16. 2. Re-tweet
(& be re-tweeted)
Add a personal note if
there’s room
Shows you’re paying
attention, in the game
Shows up in their
“mentions” (thanks to
the @ reply sign)
Not “who you know”
but “who appears to
know you” - Kawasaki
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
17. 3. Get Listed
Twitr.org
TwitDir
Local Tweeps
WeFollow
Twellow
Twibs
Use Google for others
(and niched ones)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
21. 7. Use Media &
COI Lists
MSM or trade groups
Industry analysts
Consultants
Pundits
Politicians
Lobbyists
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
22. 8. Tap the Competition
They’ll find you on
Twitter anyway
They won’t know
you’re doing it
They’ve done some of
the legwork for you
already
You could be doing
both of you a favor!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
23. 9. Mine Partners
& Ally Lists
If they follow your
partners, shouldn’t
they follow you, too?
Can you find
complementary
businesses speaking
to the same Ideal
Audience?
Bonus: New partners
and allies!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
24. 10. Outsource It
Paid services
Social media assistants
Extra variables to
consider include:
1. Oversight
2. Policies/procedures
3. Relevance
4. Spam!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Mark Twain
“Figures often beguile
me, particularly when I
have the arranging of
them myself; in which
case the remark
attributed to Disraeli
would often apply with
justice and force:
“'There are three kinds
of lies: Lies, damned
lies, and statistics.’”
33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Sales
147 million views, sales up 27% in the last six months,
55% in the last three months and 107% in the last month
36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Other things
you could measure...
Cost savings
Earned media
Sentiment
Keyword performance
Idea generation
37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
...but why would you?
“‘There's no single standard [to measure
social media] because the value must be
defined by the organization's goals,’ said
Jonathan Kopp, partner and director of
Ketchum Digital.”
--Emily Glazer, for Dow Jones Newswires: Social Media Initiatives Drive Sales, Product
Development, 7/27/10
38. Four Ways to Move Forward
1. Ramp up the
learning curve
2. Find a success
partner
3. Turn it over to
an expert
4. Hire specifically
for it
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
39. Thank you!
If you got information of value out of
this presentation that made it worth
your time to be here, please:
1. Become a “Liker” at:
http://facebook.com/AhaYourself
or by cell, text LIKE AHAYOURSELF
to FBOOK (32665) to become a Liker
2. Write on our wall and tell the
world about one gem you got out of
our time together.
3. If you saw us live and took photos
or videos, please post them to our
Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself